trp
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
Imran Fazal Jul 2, 2026 9:06 AM
The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework
Imran Fazal Jul 1, 2026 9:42 PM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
Imran Fazal Jul 1, 2026 8:28 PM
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
The latest development comes close on the heels of BARC's decision to resume publishing news television ratings from June 11, without including landing page data
Imran Fazal May 22, 2026 2:17 PM
Broadcasters and media agencies have expressed divergent views on the new framework
Imran Fazal May 6, 2026 6:31 PM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
Senior representatives from IBDF and BARC recently met Union Minister Ashwini Vaishnaw to raise concerns
Imran Fazal Apr 21, 2026 2:31 PM
When TRPs go silent, the result is not a complete absence of measurement, but a shift from a single, uniform currency to a more fragmented and interpretive system
Aditi Gupta Apr 17, 2026 8:07 AM
While the new policy formally removes TRAI from the TV ratings ecosystem, stakeholders point out that the MIB has historically been the nodal authority in both letter and practice
Imran Fazal Apr 8, 2026 8:08 AM
Experts says industry players may move court seeking interim relief and clarity if MIB fails to address concerns
Imran Fazal Apr 2, 2026 9:23 AM
Stakeholders say while govt's move is directionally positive, it raises important questions around standardisation, comparability and the risk of multiple, potentially conflicting datasets
Aditi Gupta Apr 2, 2026 8:54 AM
Notably, the MIB indicated that the directive has received broad acceptance across stakeholders, with no objections reported so far
Imran Fazal Apr 1, 2026 12:38 PM
While the direction of the new policy has found broad support, industry leaders indicate that the transition will hinge less on intent and more on execution, interoperability and consensus
Chehneet Kaur Apr 1, 2026 8:54 AM
Under the policy, the government may restrict rating agencies from operating in sensitive geographic areas on national security grounds
Imran Fazal Mar 27, 2026 8:52 PM
This can be done without obtaining registration or prior approval under the policy framework that governs formal rating agencies
Imran Fazal Mar 27, 2026 7:40 PM
Media expert Hersh Bhandari writes why the news genre is one of the most powerful platforms for advertiser even today
Hersh Bhandari Mar 9, 2026 9:29 AM
Industry leaders say the decision is being interpreted as a temporary measure tied to the sensitivity of the current news cycle and advertisers rarely buy news purely on the basis of weekly rankings
Chehneet Kaur Mar 7, 2026 9:57 AM
MIB has confirmed that BARC has initiated a forensic investigation through an independent agency into the conduct of its senior personnel involved in the case
From TRP overhaul to OTT content regulations, 2025 will be remembered for regulatory activism, stakeholder pushback and an evolving contest between content freedom and cultural norms
Aditi Gupta and Chehneet Kaur Dec 31, 2025 8:39 AM
According to sources, IBDF’s silence stems from sharp differences of opinion among its members
e4m Staff Dec 23, 2025 8:59 AM
The unfolding investigation comes at a sensitive time, with the MIB already reviewing the country’s ratings framework
e4m Staff Dec 17, 2025 3:30 PM
According to a broadcaster, the change will unfairly punish broadcasters by erasing legitimate audience engagement
Aditi Gupta Dec 8, 2025 4:44 PM
According to sources, MSOs have raised concerns regarding the proposed inclusion of connected TV as a recognised viewing platform
Aditi Gupta Dec 6, 2025 9:15 AM
BARC India has said that it will stay committed and accountable towards the stakeholders
Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables
Chehneet Kaur Nov 24, 2025 8:24 AM
From expanding rating panel to nixing landing-page data, MIB’s proposals promise cleaner TV metrics. But industry says faith will remain divided unless TV matches digital’s speed & accountability
Aditi Gupta Nov 12, 2025 9:06 AM
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Chehneet Kaur Nov 11, 2025 9:14 AM
Industry leaders say the proposed reforms could restore credibility and fairness in audience measurement, provided they are implemented effectively
Aditi Gupta Nov 7, 2025 8:59 AM
The latest draft amendment issued on November 6, 2025, supersedes the July 2, 2025 notice and restores several provisions that had been proposed for deletion earlier
The ministry has sought feedback from stakeholders and the general public by December 5
L Murugan, Minister of State for Information and Broadcasting, said on Wednesday that the draft amendments aim to enable fair competition, generate more accurate and representative data
Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is overlooking the layered processes shaping media buying & agency strategies
Kanchan Srivastava Aug 19, 2025 8:35 AM
The Parliament is set to question the MIB on August 20 over the proposal to allow multiple television rating agencies in India
The feedback is being sought on the notice circulated on July 2, which had set a 30-day deadline
e4m Staff Jul 30, 2025 1:24 PM
While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens critical safeguards and makes it fallible to insider trading
The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen viewership
The Mumbai police have also withdrawn the case that triggered the ED’s money laundering investigation
The Consulting Editor of NDTV India spoke at the e4m NewsNext 2023 Summit on the advent of digital news, TV news ratings and much more
exchange4media Staff Aug 28, 2023 9:01 AM
BARC is expected to take up this MIB order in its next board meeting
exchange4media Staff Aug 23, 2023 9:13 AM
The former BARC CEO allegedly provided early IPL data to a channel on gratis basis
exchange4media Staff Dec 27, 2022 2:16 PM
The Chief Business Officer of Zee Media says legacy channels play an important role but the ‘No. 1 syndrome’ is not good for the news genre
Javed Farooqui Sep 1, 2022 9:12 AM
Most stakeholders in the industry are sceptical of BARC ratings, with the widespread perception being that the system is still not foolproof
exchange4media Staff Jun 2, 2022 8:48 AM
Most of the annual deals of news channels are done in the March-April period and so a lot is riding on the ratings
Sonam Saini & Javed Farooqui Mar 17, 2022 8:28 AM
The appointments are being done in line with the recommendations of the TRAI and the TRP Committee headed by Prasar Bharati CEO Shashi Shekhar Vempati
exchange4media Staff Feb 8, 2022 8:05 AM
Thakur also spoke on the schemes of the government for the production, promotion, and preservation of film content
exchange4media Staff Feb 4, 2022 8:26 AM
Shashi Shekhar Vempati, who is also on the board of BARC India as a Prasar Bharati representative, said that there is no reason to delay the resumption of news ratings further
exchange4media Staff Jan 14, 2022 4:26 PM
Industry heads say the absence of TRP data has been a huge concern as it’s important for ensuring transparency among advertisers and agency partners
exchange4media Staff Jan 13, 2022 9:16 AM