trp
GauravBanerjee?blur=25

Banerjee, President, Hindi Entertainment, Star India, was speaking at the unveiling of the Pitch Madison Advertising Report 2019 in Mumbai

exchange4media Staff Feb 14, 2019 12:27 PM

Vikram Chandra slams blind pursuit of TRPs by news networks, says credibility at stake?blur=25

The former CEO of NDTV hits out at the faulty TRP measurement system and says channels are indulging in sensationalism to garner eyeballs

Dolly Mahayan May 17, 2017 7:35 AM

Why I Am Ashamed to Be a TV Journalist- Bhupendra Chaubey?blur=25

Bhupendra Chaubey, Executive Editor, CNN News18 writes a hard hitting column on the media coverage of the ongoing Kashmir crisis

Bhupendra Chaubey Jul 21, 2016 2:45 PM

Urban Ladder partners with Vizury to gain insights into TV advertising?blur=25

Vizury’s TV Analytics solution determines the spike in website traffic and the period of impact for every ad slot across multiple channels, helping Urban Ladder identify and profile potential customers

exchange4media Staff Sep 9, 2015 11:32 AM

Aaj Tak retains lead; ABP and India TV vie for second and third slots?blur=25

Week 34 ratings show all Hindi news channels have experienced a marginal dip in their ratings, though India TV did better than most

Abid Hasan Aug 29, 2014 8:07 AM

Strong content, understanding market pulse buoy Star Plus' ratings?blur=25

As per ratings data from TAM subscribers, at least six of the top 10 shows on Hindi GECs over the last 8-9 months belong to Star Plus. Media experts say that Star Plus

Collin Furtado Jul 4, 2014 9:42 AM

Broadcasters gung-ho about new ratings guidelines?blur=25

Guidelines approval by the MIB has given hope to broadcasters as they believe that the new ratings system will be more reliable & accurate to serve their interests

Abid Hasan Jan 13, 2014 8:07 AM

Youth Quotient: "The one thing that I don't like about our profession is TRPs"?blur=25

That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj

Abid Hasan Jan 8, 2014 9:55 AM

Youth Quotient: "The one thing that I don't like about our profession is TRPs"?blur=25

That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj

Abid Hasan Jan 8, 2014 8:07 AM

Ethical & moral compass of journalism has declined: Rajdeep Sardesai?blur=25

The Editor-in-Chief of CNN-IBN feels that there is far more fear of the media today than ever before, but there is far less respect, while sharing his thoughts at exchange4media Conclave 2013

Abid Hasan Sep 12, 2013 9:27 AM

TRAI proposes fresh guidelines for TV ratings agencies?blur=25

As per the new guidelines, the minimum sample size has been raised to 20,000 households, to be set up within six months of the guidelines coming into force

exchange4media Staff Sep 12, 2013 7:58 AM

Ratings shouldn't be limited to Raisina Hill & Pali Hill: Jawhar Sircar?blur=25

While strongly advocating transparency in ratings, the Prasar Bharati CEO says there can't be a rating system without representing the heartland of India

Abid Hasan Jun 27, 2013 9:08 AM

Can't run a Rs 40,000-cr industry on imperfect ratings system: Uday Varma?blur=25

The MIB Secy supports a transparent system & says TAM has not been satisfactory. But, he is also against broadcasters dictating terms for ratings

Abid Hasan Jun 24, 2013 7:57 AM

Chaos over LC1, TAM's biggest challenge?blur=25

For TAM, it is a Catch 22 situation, while broadcasters are not keen on data from smaller towns, the Govt says TAM is doing injustice by not providing ratings from rural areas

Abid Hasan Jun 12, 2013 7:46 PM

TAM – broadcaster spat reaches flash point as 2 major networks threaten pullout?blur=25

As per sources, MSM and Times Television Network have written to TAM stating they are stopping their weekly subscription with effect from June 6, 2013

Abid Hasan Jun 10, 2013 9:18 PM

Stakeholders get more time to respond on TRP mechanism?blur=25

TRAI has extended the last date for receiving comments on guidelines for television rating agencies in India to May 23, 2013

Abid Hasan May 9, 2013 7:40 PM

BARC ratings system may be online by Mar 2014, feels MIB Secy?blur=25

MIB Secretary Uday Varma has welcomed the broadcasters & ad agencies coming together to create a credible and transparent television rating system

Abid Hasan Apr 29, 2013 7:00 PM

2-min video: With digitisation, reliance on advtg will dip: Vikram Chandra?blur=25

The Group CEO of NDTV feels that as digitisation gains ground, subscription revenues will increase, while carriage fees will go down

Abid Hasan Apr 24, 2013 9:16 PM

TRAI releases consultation paper on mechanism for TV ratings?blur=25

The key issues discussed in the consultation paper include sample size, secrecy of sample homes, cross holding between rating agencies and their users

Abid Hasan Apr 18, 2013 7:49 PM

People fear us, but not respect us: Rajdeep Sardesai?blur=25

The Editor-in-Chief of CNN IBN, IBN7 & IBN Lokmat feels news media is trapped in the prime time format and becoming an infotainment source

Abid Hasan Dec 24, 2012 7:01 PM