tinder
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
Making a case for neuromarketing, Birlasoft's Satinder Juneja says Indian advertising is still measuring what consumers say instead of what their brains actually do
Shalinee Mishra May 12, 2026 9:21 AM
Prior to joining Tinder, Srirungruangdeja was with Netflix as Head of Marketing – Thailand
From tree-blocked hoardings and airport baggage belts to wrecked cars and mirrored floors, OOH in 2025 did carve its space and how
Chehneet Kaur Jan 3, 2026 8:47 AM
Brands are breaking away from conventional hoardings to enter homes, routines, and conversations turning the ordinary into extraordinary canvases for connection
Anushka Roy Choudhary Sep 18, 2025 8:36 AM
According to Tinder, women are 3x more likely to Like a pair and 4x more likely to match than individual profiles
e4m Staff Aug 28, 2025 3:54 PM
Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth
Soumya Gawri Jul 25, 2025 8:09 AM
In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity
Soumya Gawri Jul 1, 2025 8:22 AM
Data shows campaigns with a raw, spontaneous feel tend to see higher engagement: more clicks, more shares, more video completions
Soumya Gawri Jun 10, 2025 8:58 AM
Adtomica has collaborated on the creative direction for Tinder’s campaign, facilitating the distribution of vouchers through Blinkit’s Singles Mode
e4m Staff May 21, 2025 11:15 AM
As part of the campaign, Tinder has released three videos in India, each featuring young Indian women as the lead
e4m Staff Mar 27, 2025 6:16 PM
Tinder U is designed for university and college students to connect and meet
e4m Staff Mar 18, 2025 12:47 PM
The ‘Move On with Tinder’ campaign has a series of engaging initiatives, playful collaborations, and interactive experiences
e4m Staff Feb 14, 2025 1:48 PM
Conceived to reinforce Tinder as the first name in the modern dating platforms, the campaign enabled one of the users to fulfil her dream of catching the attention of cricketer Shubman Gill
e4m Staff May 28, 2024 8:31 AM
Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns
Chehneet Kaur Feb 14, 2024 10:55 AM
Kapoor was the platform’s General Manager for South and South East Asia
exchange4media Staff Aug 25, 2023 9:23 AM
The peppy ad is a part of the brand's latest 'You up?' campaign
exchange4media Staff Dec 24, 2022 8:33 AM
Here are some of the ad campaigns that we found appealing in the August 15 to August 29 period
Mansi Sharma Aug 30, 2022 8:26 AM
The short film is directed by Sonam Nair and conceptualized in collaboration with The Script Room
exchange4media Staff Aug 28, 2022 6:00 PM
Prior to this, Bindra was with ShowReel as Business Advisor
exchange4media Staff May 10, 2022 8:21 AM
e4m's collection of the best ads during the year's first fortnight features some great campaigns which are impressing audiences and critics
exchange4media Staff Jan 17, 2022 8:53 AM
The dating app has scaled up its #LetsTalkConsent campaign
exchange4media Staff Sep 29, 2021 1:23 PM
Conceptualized and produced in collaboration with Jugaad Motion Pictures, the film offers glimpses of relationships, navigating consent in a different way where they are both heard
exchange4media Staff Sep 11, 2021 8:25 AM
Bindra was a member of regional leadership team at Uber where he served for almost three years
exchange4media Staff Aug 13, 2021 2:54 PM
Tanya Bami, Director, International Originals, Netflix India, said that the association with Tinder will help them keep the show as real as the times today
exchange4media Staff Jul 13, 2021 2:40 PM
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019
Javed Farooqui Jan 15, 2021 8:32 AM
The ‘In our own way’ film has been created and conceptualized by BBH India
exchange4media Staff Nov 25, 2020 3:18 PM
Here are some instances of brands vying for some marketing real estate at the Dhaba
Ruhail Amin Oct 10, 2020 5:11 PM
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
Noel Dsouza Aug 11, 2020 8:56 AM
The first five videos under the new format will explore the evolution of dating in these unprecedented times
exchange4media Staff Jul 6, 2020 2:06 PM
With COVID-19 postponing pride marches, parades and other events, the anthem aims to drum up solidarity and support digitally
exchange4media Staff Jun 24, 2020 4:41 PM
MediaDonuts to handle Match Group’s portfolio of dating apps, including Tinder, OkCupid and Match
exchange4media Staff Apr 6, 2020 10:47 AM
Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app
Anjali Thakur Feb 19, 2020 8:29 AM