The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019

Javed Farooqui Jan 15, 2021 8:32 AM

The ‘In our own way’ film has been created and conceptualized by BBH India

exchange4media Staff Nov 25, 2020 3:18 PM

Here are some instances of brands vying for some marketing real estate at the Dhaba

Ruhail Amin Oct 10, 2020 5:11 PM

Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services

Noel Dsouza Aug 11, 2020 8:56 AM

The first five videos under the new format will explore the evolution of dating in these unprecedented times

exchange4media Staff Jul 6, 2020 2:06 PM

With COVID-19 postponing pride marches, parades and other events, the anthem aims to drum up solidarity and support digitally

exchange4media Staff Jun 24, 2020 4:41 PM

MediaDonuts to handle Match Group’s portfolio of dating apps, including Tinder, OkCupid and Match

exchange4media Staff Apr 6, 2020 10:47 AM

Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app

Anjali Thakur Feb 19, 2020 8:29 AM

Rahmat Ratan won the Miss PTC Punjabi crown and a cash prize of Rs 1.5 lakh

exchange4media Staff Oct 21, 2019 3:41 PM

The account will be handled by Leo Burnett’s Mumbai office

exchange4media Staff Oct 17, 2019 12:17 PM

We take a look at some of the interesting campaigns

Nafisa Shaheen Oct 11, 2019 12:59 PM

The web series featuring Yashaswaini Dayama and Aisha Ahmed has gone live on Dice Media’s Facebook and YouTube channels

exchange4media Staff Aug 12, 2019 1:58 PM

As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience

Tasmayee Laha Roy Jul 29, 2019 8:23 AM

The Traveler Alert feature is designed to inform members of the LGBTQ community from the inherent risk of using dating apps in the nearly 70 countries that still have laws criminalizing LGBTQ status

exchange4media Staff Jul 25, 2019 11:58 AM

The dating app has set up an in-app payment option which will allow users to skip Google Play’s default payment process, an agency report said

exchange4media Staff Jul 22, 2019 4:41 PM

'Jeet Lo Baazi', the special cricket will be broadcast on Sunday, 9th June at 2:30 PM on India News Punjab

exchange4media Staff Jun 7, 2019 4:04 PM

National Pet Adoption Day: Tinder is working with Friendicoes SECA, World For All Animal Care and Adoptions, RESQ, Charpaws Foundation, Karma Foundation, and Red Paws Rescue

exchange4media Staff Apr 30, 2019 3:51 PM

The six-episode variety show highlights the ups and downs of being an Indian woman

exchange4media Staff Apr 4, 2019 11:15 AM

The game has been co-created and conceptualised by Nothing Is Sacred and is now available for purchase

exchange4media Staff Mar 25, 2019 2:44 PM

We take a look at the latest ad communication released by the two competing online dating brands

exchange4media Staff Jan 3, 2019 8:27 AM