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The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara

exchange4media Staff Jul 25, 2022 3:49 PM

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The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others

exchange4media Staff Mar 4, 2022 8:28 AM


Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona

exchange4media Staff Feb 25, 2022 2:10 PM

Shah Rukh Khan in Thums Up campaign?blur=25

Conceptualized by Ogilvy, the ad film conveys the brand's message that Thums Up is not just a soft drink, but a ‘toofan’

exchange4media Staff Feb 23, 2022 8:24 AM

Thum's up Campaign?blur=25

Proclaiming ‘Soft drink nahin, toofan,’ the campaign highlights the strong taste of Thums Up that often defines the adventurous spirit and strength of the drinker’s personality

exchange4media Staff Jan 31, 2022 6:15 PM


The campaign, created by Ogilvy, has been brought to life through a TV commercial and digital interventions

exchange4media Staff Jan 22, 2022 8:10 AM

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The campaign is shot in Hindi & Telugu and is a touching tribute to the bowler's struggles as well as his commitment to achieve his dreams

exchange4media Staff Sep 21, 2021 1:41 PM


The campaign has been released following Coca-Cola's association with ICC as an exclusive non-alcoholic beverage partner

exchange4media Staff Sep 3, 2021 2:44 PM


The campaign features Mariyappan Thangavelu (High jump), Sakina Khatun (Powerlifting), Suyash Yadav (Swimming), Navdeep (Javelin throw), Sumit Antil (Javelin throw), and Avani Lekhara (Shooting)

exchange4media Staff Aug 23, 2021 3:08 PM


The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV

exchange4media Staff Jul 23, 2021 8:40 AM

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Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations

Misbaah Mansuri Jul 14, 2021 8:28 AM

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Creative writing and Ravi Kishan’s voice-over give it a charming authenticity, industry opines

Mansi Sharma Jul 12, 2021 12:20 PM

Thums Up + Olympics?blur=25

The brand salutes athletes who overcame odds to excel at the Olympic Games as India enters its 100th year of participation in the sporting event

exchange4media Staff Jul 6, 2021 3:39 PM

Star Sports?blur=25

The official broadcaster of the championship has managed to rope in 15+ sponsors for the inaugural WTC Final despite a subdued ad market

Javed Farooqui Jun 7, 2021 8:15 AM

Star Sports?blur=25

The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more

exchange4media Staff Apr 5, 2021 1:33 PM

Salman Khan?blur=25

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits

Tasmayee Laha Roy Dec 13, 2019 8:14 AM

Thums Up Charged TVC Ranveer Singh?blur=25

The #TakeCharge campaign films will feature Ranveer Singh and Mahesh Babu along with model Diva Dhawan

exchange4media Staff May 6, 2019 2:16 PM

e4m recap?blur=25

We bring you a roundup of the news making headlines this past week

exchange4media Staff Mar 30, 2019 9:32 AM