thums-up
Thums Up Charged TVC Ranveer Singh?blur=25

The #TakeCharge campaign films will feature Ranveer Singh and Mahesh Babu along with model Diva Dhawan

exchange4media Staff May 6, 2019 2:16 PM

e4m recap?blur=25

We bring you a roundup of the news making headlines this past week

exchange4media Staff Mar 30, 2019 9:32 AM

VivoProKabbadi?blur=25

Over the 3 months of Vivo Pro Kabaddi, the matches provided a perfect platform for brands such as VIVO, Thums Up, Gillette, Tata Motors and Honda

exchange4media Staff Jan 15, 2019 7:56 PM

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The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff Jun 13, 2018 11:59 AM

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The Avengers franchise is a hit among brands. In 2015, Marvel had collaborated with 50 brands for Avengers: Age of Ultron, across various categories

Dolly Mahayan Apr 28, 2018 8:59 AM

Ranveer Singh now endorses Thums Up?blur=25

The campaign has been conceptualised by team Leo Burnett, led by NCD Sachin Das Burma and directed by acclaimed Hollywood Director Simon West

exchange4media Staff Dec 27, 2016 2:30 PM

Coca Cola, Salman Khan part ways after four years of association?blur=25

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar

exchange4media Staff Oct 20, 2016 8:28 AM

Thums Up unveils new campaign ‘Main Hoon Toofani’ with Salman Khan?blur=25

Through the new campaign, the company strengthens the philosophy of believing in oneself and the power of ‘I’

exchange4media Staff Jan 2, 2016 8:02 AM

Who will replace Salman Khan if Thums Up ends its association with him??blur=25

One of the biggest brands which Khan endorses is Coca-Cola's Thums Up, which issued a statement saying that they were evaluating the next step. We look at top celebrity brand endorsers who could be a possible replacement for Khan

Collin Furtado May 8, 2015 8:48 AM

Thums Up unleashes the ‘toofan’ again in its new campaign?blur=25

Conceptualised by Leo Burnett, the new campaign celebrates the rejuvenated spirit of the season with Salman Khan and Thums Up’s new clarion call – “Toofan to sab ke ander hai, bas dhakkan hi to hatana hai”

exchange4media Staff Mar 15, 2014 10:27 AM

Guest Column: Storytellers are still alive in the digital age - KV Sridhar?blur=25

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar Jan 24, 2014 8:38 AM

No more 'Toofani' stunts, India believes in 'Seedhi Baat'?blur=25

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

Each of Coke's stories is relentlessly optimistic: Anupama Ahluwalia?blur=25

Our work has straddled borders & challenged racial prejudices – guided by a common strand of DNA of optimism, says Ahluwalia of Coca-Cola, on the brand winning Cannes Lions Creative Marketer of the Year

Twishy Jul 3, 2013 8:28 AM

Is the beverage category over-dependent on use of celebrities??blur=25

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

Salman continues the toofani story in new Thums Up ad?blur=25

Thums Up campaign once again urges its consumers to live the thunder and push the boundaries to pave their own path

Twishy Mar 4, 2013 9:18 PM

Coca-Cola signs on Salman Khan for Thums Up?blur=25

The beverage company has also signed an agreement with Being Human to jointly promote, conceive and execute charitable and social activities

exchange4media Staff Oct 9, 2012 7:16 PM

Marketing Unplugged: This tastes so … white!?blur=25

This fortnight, Suman Srivastava writes about how colours might even the way consumers perceive a product’s taste, service and value...

Suman Srivastava Dec 27, 2011 8:09 AM

Innovation and Masculinity, a case study of Micromax and Thums Up?blur=25

The Face of Marketing, Pitch CMO Summit 2010 was held on October 29, 2010. Top marketers were present at this event and discussed their successful marketing plans and strategies. Pratik Seal of Micromax and Anand Singh of Thums Up, Coca Cola shared with the audience a case study of their respective groups.

Akash Raha Oct 30, 2010 8:28 AM

Thums Up ups the daredevil quotient in latest TVC?blur=25

The latest communication for Thums Up takes the takes the whole idea of ‘I Will Do Anything for My Thunder’ attitude of an Indian male to the next level of ‘Taste the Thunder’ by adding an element of fun and playfulness.

exchange4media Staff Feb 11, 2010 7:15 AM