thums-up

The #TakeCharge campaign films will feature Ranveer Singh and Mahesh Babu along with model Diva Dhawan

exchange4media Staff 06-May-2019

We bring you a roundup of the news making headlines this past week

exchange4media Staff 30-March-2019

The business will be handled out of Lowe Lintas Delhi 

exchange4media Staff 29-March-2019

Over the 3 months of Vivo Pro Kabaddi, the matches provided a perfect platform for brands such as VIVO, Thums Up, Gillette, Tata Motors and Honda

exchange4media Staff 15-January-2019

The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff 13-June-2018

The Avengers franchise is a hit among brands. In 2015, Marvel had collaborated with 50 brands for Avengers: Age of Ultron, across various categories

Dolly Mahayan 28-April-2018

The campaign has been conceptualised by team Leo Burnett, led by NCD Sachin Das Burma and directed by acclaimed Hollywood Director Simon West

exchange4media Staff 27-December-2016

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar

exchange4media Staff 20-October-2016

Through the new campaign, the company strengthens the philosophy of believing in oneself and the power of ‘I’

exchange4media Staff 02-January-2016

One of the biggest brands which Khan endorses is Coca-Cola's Thums Up, which issued a statement saying that they were evaluating the next step. We look at top celebrity brand endorsers who could be a possible replacement for Khan

Collin Furtado 08-May-2015

Conceptualised by Leo Burnett, the new campaign celebrates the rejuvenated spirit of the season with Salman Khan and Thums Up’s new clarion call – “Toofan to sab ke ander hai, bas dhakkan hi to hatana hai”

exchange4media Staff 15-March-2014

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar 24-January-2014

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy 10-October-2013

Our work has straddled borders & challenged racial prejudices – guided by a common strand of DNA of optimism, says Ahluwalia of Coca-Cola, on the brand winning Cannes Lions Creative Marketer of the Year

Twishy 03-July-2013

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy 19-March-2013

Thums Up campaign once again urges its consumers to live the thunder and push the boundaries to pave their own path

Twishy 04-March-2013

The beverage company has also signed an agreement with Being Human to jointly promote, conceive and execute charitable and social activities

exchange4media Staff 09-October-2012

This fortnight, Suman Srivastava writes about how colours might even the way consumers perceive a product’s taste, service and value...

Suman Srivastava 27-December-2011

The Face of Marketing, Pitch CMO Summit 2010 was held on October 29, 2010. Top marketers were present at this event and discussed their successful marketing plans and strategies. Pratik Seal of Micromax and Anand Singh of Thums Up, Coca Cola shared with the audience a case study of their respective groups.

Akash Raha 30-October-2010

The latest communication for Thums Up takes the takes the whole idea of ‘I Will Do Anything for My Thunder’ attitude of an Indian male to the next level of ‘Taste the Thunder’ by adding an element of fun and playfulness.

exchange4media Staff 11-February-2010

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