thums-up
BARC?blur=25

The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV

exchange4media Staff Jul 23, 2021 8:40 AM

Thums Up?blur=25

Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations

Misbaah Mansuri Jul 14, 2021 8:28 AM

thumbs up?blur=25

Creative writing and Ravi Kishan’s voice-over give it a charming authenticity, industry opines

Mansi Sharma Jul 12, 2021 12:20 PM

Thums Up + Olympics?blur=25

The brand salutes athletes who overcame odds to excel at the Olympic Games as India enters its 100th year of participation in the sporting event

exchange4media Staff Jul 6, 2021 3:39 PM

Star Sports?blur=25

The official broadcaster of the championship has managed to rope in 15+ sponsors for the inaugural WTC Final despite a subdued ad market

Javed Farooqui Jun 7, 2021 8:15 AM

Star Sports?blur=25

The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more

exchange4media Staff Apr 5, 2021 1:33 PM

Salman Khan?blur=25

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits

Tasmayee Laha Roy Dec 13, 2019 8:14 AM

Thums Up Charged TVC Ranveer Singh?blur=25

The #TakeCharge campaign films will feature Ranveer Singh and Mahesh Babu along with model Diva Dhawan

exchange4media Staff May 6, 2019 2:16 PM

e4m recap?blur=25

We bring you a roundup of the news making headlines this past week

exchange4media Staff Mar 30, 2019 9:32 AM

VivoProKabbadi?blur=25

Over the 3 months of Vivo Pro Kabaddi, the matches provided a perfect platform for brands such as VIVO, Thums Up, Gillette, Tata Motors and Honda

exchange4media Staff Jan 15, 2019 7:56 PM

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The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff Jun 13, 2018 11:59 AM

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The Avengers franchise is a hit among brands. In 2015, Marvel had collaborated with 50 brands for Avengers: Age of Ultron, across various categories

Dolly Mahayan Apr 28, 2018 8:59 AM

Ranveer Singh now endorses Thums Up?blur=25

The campaign has been conceptualised by team Leo Burnett, led by NCD Sachin Das Burma and directed by acclaimed Hollywood Director Simon West

exchange4media Staff Dec 27, 2016 2:30 PM

Coca Cola, Salman Khan part ways after four years of association?blur=25

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar

exchange4media Staff Oct 20, 2016 8:28 AM

Thums Up unveils new campaign ‘Main Hoon Toofani’ with Salman Khan?blur=25

Through the new campaign, the company strengthens the philosophy of believing in oneself and the power of ‘I’

exchange4media Staff Jan 2, 2016 8:02 AM

Who will replace Salman Khan if Thums Up ends its association with him??blur=25

One of the biggest brands which Khan endorses is Coca-Cola's Thums Up, which issued a statement saying that they were evaluating the next step. We look at top celebrity brand endorsers who could be a possible replacement for Khan

Collin Furtado May 8, 2015 8:48 AM

Thums Up unleashes the ‘toofan’ again in its new campaign?blur=25

Conceptualised by Leo Burnett, the new campaign celebrates the rejuvenated spirit of the season with Salman Khan and Thums Up’s new clarion call – “Toofan to sab ke ander hai, bas dhakkan hi to hatana hai”

exchange4media Staff Mar 15, 2014 10:27 AM

Guest Column: Storytellers are still alive in the digital age - KV Sridhar?blur=25

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar Jan 24, 2014 8:38 AM