Thums Up releases teaser with Allu Arjun hinting at partnership with Pushpa 2

This teaser release comes on the heels of the much-anticipated trailer for Pushpa 2

e4m by e4m Staff
Published: Nov 8, 2024 2:55 PM  | 1 min read
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Thums Up, known for its toofani tagline, has launched a teaser featuring Allu Arjun.

“With this bold move, the brand has set off a wave of excitement, leaving fans eager to see what’s coming next. This teaser release comes on the heels of the much-anticipated trailer for Pushpa 2, sparking curiosity around the role Thums Up will play alongside the film’s high-energy momentum,” stated a press release.

The teaser not only taps into Allu Arjun’s massive fan base but also strengthens Thums Up’s connection with consumers who resonate with its fearless and adventurous spirit, added the release.

Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia, shared, “We’re continuously crafting stories that keep our fans at the edge of their seats, and Thums Up’s campaigns are all about delivering that perfectly timed thrill. Whether it’s launching a new partnership or tapping into fan-favourite moments, we’re here to bring something bold and memorable to our consumers. This journey with Allu Arjun is just the latest chapter—stay tuned, there’s much more in store!”

 

Published On: Nov 8, 2024 2:55 PM