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Dhurandhar 2 release fills timelines with reactions from celebs and fans

Dhurandhar 2 release fills timelines with reactions from celebs and fans

Vaishnavi Deshpande Mar 19, 2026 3:08 PM

Allu Arjun @ 42: What's behind the 'jhukega nahi' swag

Allu Arjun, who turns 42 today, has an enviable list of brand in his kitty - KFC, Coca-Cola, Frooti, Zomato, Hero MotoCorp, RedBus, Rapido, OLX, Colgate, Hotstar, Lot Mobiles, and Joyalukkas

Soumya Gawri Apr 8, 2025 9:32 AM

Hit or Miss: The week in ads

We look at ads that caught our eye this week for the right and wrong reasons

Soumya Gawri Apr 5, 2025 9:32 AM

The Jhukega Nahi Effect: The rise of brand Allu Arjun

Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 crore per day, according to sources

Jagruti Verma Mar 24, 2025 9:15 AM

South stars dominate popular male actors list: Ormax Media report

In case of ‘most popular female actors’ there are more Bollywood actors than South stars, says the report - Ormax Stars India Loves

e4m Staff Mar 20, 2025 1:03 PM

South stars’ endorsement fees rise 30-50% post blockbusters

Driven by the success and impact of hits like Pushpa 2 and Kalki, top stars like Allu Arjun, Jr NTR, Ram Charan and Yash now command between Rs 3.5 to Rs 7 crore for each endorsement

Jagruti Verma Mar 17, 2025 9:36 AM

Over 6,000 influencers fuel the Pushpa 2 'wildfire'

Influencer content riding on the Allu Arjun and Rashmika Mandanna-starrer has garnered over 400 million views on Instagram

Jagruti Verma Dec 13, 2024 9:34 AM

Pushpa 2 eyes Rs 100 cr from in-cinema ads: A blockbuster for advtg?

Set to release on 9,500 screens across the country in 6 languages, the screenings will showcase ads by brands like Pidilite, HUL, P&G, Siyaram’s, Polycab Cables, Tata Motors, Diageo and Pothys

Jagruti Verma Dec 3, 2024 9:21 AM

Pushpa 2: Collabs in full bloom as 20+ brands line up for Allu Arjun starrer

Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded as partners

Shalinee Mishra Nov 28, 2024 9:04 AM

Thums Up unleashes campaign with Allu Arjun

The campaign, led by Ogilvy India, coincides with the buzz around Allu Arjun’s Pushpa 2

e4m Staff Nov 19, 2024 1:04 PM

Thums Up releases teaser with Allu Arjun hinting at partnership with Pushpa 2

This teaser release comes on the heels of the much-anticipated trailer for Pushpa 2

e4m Staff Nov 8, 2024 2:55 PM

Flipkart unveils new campaign with Alia Bhatt and Allu Arjun

The campaign promotes Flipkart’s ‘Big End of Season Sale’

e4m Staff Jun 1, 2024 9:12 AM

In redBus’ festive films, Allu Arjun is bridging gulf between people and their loved ones

The campaign, by Leo Burnett Orchard, has two films

e4m Staff Oct 3, 2023 5:50 PM

aha’s campaign with Allu Arjun talks about variety

The campaign is directed by veteran director Trivikram

exchange4media Staff Jun 16, 2023 5:00 PM

Suriya beats Vijay Devarakonda, Allu Arjun to emerge as South India's top celeb: IIHB

The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India

exchange4media Staff Jan 16, 2023 9:55 AM

In redBus’ festive campaign, Allu Arjun rescues those caught in dilemma of duties & dream

The ad films will be rendered in 7 languages on digital platforms and national and regional TV channels

exchange4media Staff Sep 27, 2022 12:34 PM

Allu Arjun channels Pushpa in new Astral Pipes ad

The TVC aims to stir conversations amongst the viewers about the strength, durability and resistance of Astral Pipes

exchange4media Staff Sep 19, 2022 11:06 AM

Can stars from South match Bollywood’s charm in the endorsement universe?

Industry observers say that although South actors do have barriers like language and culture gap, with rising popularity and reach they too can bag big endorsement deals

Mansi Sharma Sep 2, 2022 9:08 AM