Hit or Miss: The week in ads

Advertising is a game of moments—some brands seize them masterfully, while others fumble the pass. This week’s lineup swings between playful pranks, celebrity-fueled campaigns, and nostalgic remixes. But which ads struck gold, and which ones missed the mark? Let’s find out.

Hettich India April Fool's Ad

Hettich India kicked off April Fool’s Day with a futuristic take on silence, turning it into a high-tech innovation with ‘Hettich Silence Labs.’ It’s witty, well-executed, and on-brand—making it a clear hit. 

Philips Prashant Ad

Philips played smart by leveraging internet sensation Ayush’s viral fame to showcase the versatility of its Air Fryer. His charm makes the campaign effortlessly digestible, securing it a hit on the influencer marketing front. 

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Thomas Cook Travel Card

Kartik Aaryan’s effortless humor shines in Thomas Cook’s Travel Card ad, making the case for stress-free travel with a compelling blend of wit and relatability—definitely a hit.

Yes Securities Ad

Yes Securities’ attempt to explore different ‘styles’ of investing comes with a fun execution but loses some of its messaging impact, landing it a miss despite the creativity.

Mamaearth Mosquito Patches

Shilpa Shetty’s Mamaearth campaign ticks all the right family-friendly boxes but plays it too safe to be memorable, making it a miss.

Panasonic Summer Ad

Panasonic, delivers a crisp and engaging summer ad for its AC tech, striking the right balance of storytelling and product focus—a refreshing hit.

Manforce AI Protection 

Manforce went all out on April Fool’s Day with an AI-powered condom stunt that’s absurd, edgy, and exactly the kind of viral marketing stunt that sticks—a definite hit.

Kingfisher for IPL

Kingfisher’s attempt to revamp its classic ‘Oo La La’ anthem for IPL feels more like a lukewarm remix than an exciting revival, making it a miss on the nostalgia scale.