The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives

exchange4media Staff Jun 7, 2022 10:41 AM


During the innings break, viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium and took everyone by surprise

exchange4media Staff Jun 2, 2022 1:20 PM


This feature endeavours to enrich the match streaming experience of the visually impaired, or elderly by envisioning the match through the commentary for them

exchange4media Staff May 26, 2022 4:58 PM

TATA Neu?blur=25

The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch

exchange4media Staff May 19, 2022 12:43 PM


Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time

exchange4media Staff May 5, 2022 6:19 PM

Power Play?blur=25

Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

exchange4media Staff Apr 25, 2022 4:59 PM


As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels

exchange4media Staff Apr 18, 2022 8:44 AM


According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year

Sonam Saini Apr 8, 2022 8:44 AM

Power play?blur=25

Vineet Sharma – Category Director for Sting and Mountain Dew at PepsiCo, says TATA IPL is the only platform that offers them a deeper connect with the youth

exchange4media Staff Mar 31, 2022 12:51 PM


The matches would be telecast on the streaming platform for 5th consecutive year

exchange4media Staff Mar 29, 2022 5:44 PM

Disney Star?blur=25

The new technologies have been spearheaded by Disney Star’s R&D arm - Star Lab which develops innovation in emerging technologies

exchange4media Staff Mar 29, 2022 3:53 PM


OLX Autos will be leveraging Fall of Wickets and DRS features in IPL 2022

exchange4media Staff Mar 25, 2022 12:26 PM


Varun AR, AVP, Marketing, Livspace, talks about the brand’s association with Disney+ Hotstar for the T20 league, second year in a row

Sonam Saini Mar 24, 2022 9:14 AM


The ticket booking platform will also manage venue services for all stadia including Gate Entry and Spectator Management

exchange4media Staff Mar 23, 2022 2:53 PM


The new launches with creative innovations, ahead of the upcoming Tata IPL 2022, is expected to take fan engagement beyond cricket

exchange4media Staff Mar 14, 2022 6:41 PM


With the countdown to Tata IPL heating, four leading marketers discuss why cricket, especially IPL on broadcast, is an unmissable platform for brands to garner massive reach at e4m’s TV First Summit

exchange4media Staff Mar 7, 2022 10:51 AM

TATA IPL 2022 campaign?blur=25

The #YehAbNormalHai campaign, directed by Vasan Bala, will be released in seven languages

exchange4media Staff Mar 5, 2022 8:34 AM

PowerPlay Series?blur=25

The 4th article in the PowerPlay Series talks about how this year’s recently concluded mega auction sets the stage for a successful 15th edition slated to deliver exponential visibility

exchange4media Staff Feb 17, 2022 12:43 PM