Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want to watch

Sunil Lulla Dec 28, 2020 8:25 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 12, 2020 8:41 AM

Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering

Naziya Alvi Rahman Dec 8, 2020 8:48 AM

The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series

exchange4media Staff Dec 4, 2020 8:21 AM

On his anniversary of being appointed as BARC chief, e4m looks back at some of Sunil Lulla's most notable moments from the year gone by

exchange4media Staff Oct 23, 2020 9:32 AM

The review exercise is expected to take around 8-12 weeks including validation and testing under the supervision of BARCs Tech Comm

exchange4media Staff Oct 15, 2020 12:16 PM

The BARC CEO has issued a letter saying, the measurement body continues to strengthen its vigilance mechanism and leverage data science to ensure the audience estimates reflect actual viewership

exchange4media Staff Oct 12, 2020 9:33 AM

As Shankar sets out on the next chapter of his professional journey, friends and colleagues from the industry recount his many contributions to the media and entertainment landscape of India

exchange4media Staff Oct 9, 2020 8:45 AM

Lulla, Chief Executive Officer of BARC India, says that Uday Shakar's contributions helped shape the television industry in the last two decades

exchange4media Staff Oct 8, 2020 1:29 PM

The new initiative will reflect in the data for Week 34, starting August 22

exchange4media Staff Sep 3, 2020 11:36 AM

The CEO of BARC India spoke to Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group, about a range of issues concerning broadcasters

exchange4media Staff Jul 15, 2020 8:30 AM

BARC CEO Sunil Lulla spoke to exchange4media Editor Naziya Alvi Rahman on his recovery from COVID-19

Naziya Alvi Rahman Jul 11, 2020 9:28 AM

According to BARC India CEO, next three months are going to be crucial to determine the future for the next 12 months

exchange4media Staff May 28, 2020 9:13 AM

Industry leaders discuuss the future of media and entertainment industry post Covid-19 at a webinar titled ‘The Show Must Go On: Emerging Stronger Post Covid-19’

exchange4media Staff May 28, 2020 8:23 AM

On the panel for the webinar will be Sunil Lulla, Megha Tata, Vivek Srivastava, Ajay Gupte and Abhishek Rege

exchange4media Staff May 27, 2020 8:11 AM

On the CEO Lounge Digital Roundtable, a panel discussed how consumer behaviour & preferences are changing due to COVID-19, and how to respond accordingly to stay relevant in the new reality

exchange4media Staff May 25, 2020 9:15 AM

At a recent webinar Sunil Lulla, BARC; George Varghese, Indian Express; Abraham Thomas, RBNL, Avinash Pandey, ABP News Network & Pradeep Dwivedi, Eros, shared insights on the COVID-19 impact

exchange4media Staff May 16, 2020 9:11 AM

BARC says it is mindful of the situation and has already introduced multiple cost-cutting measures & will continue to review them regularly

Naziya Alvi Rahman May 11, 2020 8:18 AM

Industry players are now unanimously questioning the timing as well as TRAI’s locus standi to interfere with a privately-run body like BARC that doesn’t serve consumers

Naziya Alvi Rahman May 4, 2020 8:23 AM

During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning

exchange4media Staff May 1, 2020 8:18 AM