e4m e-conclave today: TV industry leaders to share post-COVID strategies

On the panel for the webinar will be Sunil Lulla, Megha Tata, Vivek Srivastava, Ajay Gupte and Abhishek Rege

e4m by exchange4media Staff
Updated: May 27, 2020 9:19 AM
e4m e-Conclave

COVID-19 has not only changed our day-to-day life but also shaken the country’s economy to its core. But in the business of media and entertainment the show must go on, come what may.

And keeping this spirit of the industry in mind, exchange4media on Wednesday (May 27, 2020) offers a virtual edition of the e4m conclave where the who’s who of the industry will come together for a webinar titled – ‘The Show Must Go On: Emerging Stronger Post Covid-19’.

On the esteemed panel will be Sunil Lulla, CEO, BARC India; Megha Tata, MD-South Asia, Discovery Networks; Vivek Srivastava, President - Strategy and Business Head, English Entertainment Cluster, Times Network; Ajay Gupte, CEO- South Asia, Wavemaker; and Abhishek Rege, Chief Executive Officer, Endemol Shine India. The session will be moderated by Nawal Ahuja, Co-founder and Director, exchange4media Group.

During the course of the webinar, the panellists will discuss the impact of COVID-19 on the television industry, along with changes in consumption trends that businesses have witnessed during the lockdown.

The industry leaders will also deliberate upon the evolution of the TV industry in this phase – being called the ‘new normal’ – both in the short and long term.

The panel will also share strategies on how to get original content back on air, considering the pandemic is still out there. They will be deliberating on whether the current situation will lead to stakeholders rethinking their content strategy.

The other topics of discussion will include staying relevant for consumers, challenges for the industry in the coming future, and monetization in the ‘new normal’.

The webinar is scheduled to be held on May 27, 2020, from 3:30 PM to 4:30 PM.

To join the discussion, please register at: https://bit.ly/2ZrbvH9

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