e4m e-Conclave?blur=25

On the panel for the webinar will be Sunil Lulla, Megha Tata, Vivek Srivastava, Ajay Gupte and Abhishek Rege

exchange4media Staff May 27, 2020 8:11 AM

TV news?blur=25

According to industry heads, an increasing number of people also watched news on TV during this period because of the content

Tasmayee Laha Roy Dec 31, 2019 7:56 AM


Industry analysts also tell exchange4media that the separate viewership data must stabilise before it becomes dependable

Tasmayee Laha Roy Jul 15, 2019 7:46 AM


Innocean Worldwide India will be responsible for Sony's entire consumer electronics portfolio

exchange4media Staff Jul 5, 2019 1:18 PM


Biswas has also worked with Reliance Infocom, Star News, Bloomberg UTV among others where he focused on brand inventions, market research, strategic planning & operations

exchange4media Staff Jan 11, 2019 10:38 AM


The marketing head of Tata Motors on how brands can leverage intense cricket tournaments to its maximum effect

Christina Moniz Sep 5, 2018 11:33 AM


According to FICCI EY Media and Entertainment report 2018, genres like infotainment, English news and English entertainment are seeing a reduction in viewership.

Sonam Saini May 21, 2018 10:36 AM


After a year of successful run in the English movies category, Times Network has rebranded its latest channel Movies Now 2 to MNX with new festivals and a distinct library

exchange4media Staff Jul 20, 2017 11:31 AM

Guest Column: English genre is expected to showcase much larger growth: Vivek Srivastava, Times Network?blur=25

Vivek Srivastava, Senior Vice President and Head English Entertainment Cluster & Zoom at Times Network forecasts the trends in English movie space in 2017 besides touching upon BARC, demonetisation and GST

Vivek Srivastava Jan 5, 2017 8:08 AM

Are English movie channels differentiated enough to gain traction??blur=25

English movie genre space on television is surely getting traction with its focussed premium audience but it has its own challenges for broadcasters

Madhuwanti Saha Jul 6, 2016 9:06 AM

We are exploring spaces and niches very closely: Vivek Srivastava, Times Network?blur=25

The Network’s English Cluster, comprising of Movies Now HD, Romedy Now HD and MN+ have launched a new campaign to urge viewers to shift to HD viewing

Sarmistha Neogy May 2, 2016 8:07 AM

Anup Vishwanathan joins Times Television as Marketing Head, English Entertainment Cluster?blur=25

Vishwanathan moves to Times Television Network after a successful stint at Leo Burnett which started in 2006

exchange4media Staff Nov 21, 2014 8:50 AM

Vivek Srivastava appointed as SVP & Head, English Entertainment Cluster, Times Television?blur=25

He will head Movies NOW & Romedy NOW, reporting directly to MK Anand, CEO & MD, Times Television Network

exchange4media Staff Oct 1, 2014 3:12 PM

New Hyundai i20 does a Hollywood spy-thriller campaign?blur=25

The Elite i20 gets a shot of Hollywood glamour with Innocean's campaign that the agency calls a 'cinemercial'

Ankur Singh Aug 28, 2014 8:33 AM

Mid Day publishes handwritten front page?blur=25

The front page of the Pune edition of Mid Day on Mar 21 was designed by a specially-commissioned calligrapher & an illustrator, in collaboration with the editorial team

exchange4media Staff Mar 22, 2013 8:19 PM

Innocean Worldwide completes 5 years; bullish on hiring?blur=25

Innocean Worldwide plans to continue stressing on quality service and strengthen its role and presence. The agency now plans to go on a hiring drive to support its growth plans.

Preeti Hoon Mar 29, 2011 9:41 AM

Innocean kickstarts sports marketing vertical in India?blur=25

Innocean Worldwide India is starting its sports marketing practice in India from February 2011 following anchor client Hyundai Motor’s pact with ICC as their Official Car Partner till 2015.

Preeti Hoon Feb 17, 2011 7:36 AM

Innocean beats biggies to bag creative duties of Sleepwell?blur=25

Following a multi-agency pitch, Sleepwell Mattresses has shifted its creative business from Rediffusion Y&R to Innocean Worldwide.

Preeti Hoon Jan 12, 2011 7:57 AM

Digital, sports marketing to be Innocean’s focus areas in 2010?blur=25

Innocean is looking forward to further consolidate its position in 2010. The total billings of the agency is claimed to have grown by 14 per cent in 2009. Innocean plans to have increased focus on sports marketing opportunities. Digital media, too, is an area of focus and the marketing weapon of choice for Innocean in the year ahead.

Pallavi Goorha Kashyup Jan 14, 2010 7:34 AM