vivek-srivastava

Biswas has also worked with Reliance Infocom, Star News, Bloomberg UTV among others where he focused on brand inventions, market research, strategic planning & operations

exchange4media Staff 11-January-2019

The marketing head of Tata Motors on how brands can leverage intense cricket tournaments to its maximum effect

Christina Moniz 05-September-2018

According to FICCI EY Media and Entertainment report 2018, genres like infotainment, English news and English entertainment are seeing a reduction in viewership.

Sonam Saini 21-May-2018

After a year of successful run in the English movies category, Times Network has rebranded its latest channel Movies Now 2 to MNX with new festivals and a distinct library

exchange4media Staff 20-July-2017

Vivek Srivastava, Senior Vice President and Head English Entertainment Cluster & Zoom at Times Network forecasts the trends in English movie space in 2017 besides touching upon BARC, demonetisation and GST

Vivek Srivastava 05-January-2017

English movie genre space on television is surely getting traction with its focussed premium audience but it has its own challenges for broadcasters

Madhuwanti Saha 06-July-2016

The Network’s English Cluster, comprising of Movies Now HD, Romedy Now HD and MN+ have launched a new campaign to urge viewers to shift to HD viewing

Sarmistha Neogy 02-May-2016

Vishwanathan moves to Times Television Network after a successful stint at Leo Burnett which started in 2006

exchange4media Staff 21-November-2014

He will head Movies NOW & Romedy NOW, reporting directly to MK Anand, CEO & MD, Times Television Network

exchange4media Staff 01-October-2014

The Elite i20 gets a shot of Hollywood glamour with Innocean's campaign that the agency calls a 'cinemercial'

Ankur Singh 28-August-2014

The front page of the Pune edition of Mid Day on Mar 21 was designed by a specially-commissioned calligrapher & an illustrator, in collaboration with the editorial team

exchange4media Staff 22-March-2013

Innocean Worldwide plans to continue stressing on quality service and strengthen its role and presence. The agency now plans to go on a hiring drive to support its growth plans.

Preeti Hoon 29-March-2011

Innocean Worldwide India is starting its sports marketing practice in India from February 2011 following anchor client Hyundai Motor’s pact with ICC as their Official Car Partner till 2015.

Preeti Hoon 17-February-2011

Following a multi-agency pitch, Sleepwell Mattresses has shifted its creative business from Rediffusion Y&R to Innocean Worldwide.

Preeti Hoon 12-January-2011

Innocean is looking forward to further consolidate its position in 2010. The total billings of the agency is claimed to have grown by 14 per cent in 2009. Innocean plans to have increased focus on sports marketing opportunities. Digital media, too, is an area of focus and the marketing weapon of choice for Innocean in the year ahead.

Pallavi Goorha Kashyup 14-January-2010