startups
HirePlusPlus has partnered with Suvan Ventures to expand its AI-powered enterprise hiring platform, focusing on fraud detection, autonomous recruitment and trusted AI-led hiring.
A side-by-side look at how India’s fastest-growing D2C founders are challenging the traditional build-to-exit model, while others argue that selling may be the smarter choice in today’s market
Sandhi Sarun Jul 7, 2026 9:12 AM
If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business
Kanchan Srivastava Jun 8, 2026 8:53 AM
Anand has worked with several prominent startups, including ReNew, Paytm and Zupee
Prior to this, Sangeeta Bavi was with YourStory Media as Chief Operating Officer
Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened
Ganapathy Viswanathan Apr 6, 2026 8:39 AM
Over the past two decades, the median time for Indian startups to reach unicorn status has fallen from eight years to four
Anuja Jain Jan 20, 2026 9:19 AM
In his post, Vaibhav Chawla detailed his journey of building the company from the ground up
Vaishnavi Deshpande Dec 4, 2025 12:52 PM
AI has become a common expectation rather than a unique differentiator, influencing venture capital decisions through what is often called the ‘AI Effect’
Anuja Jain Oct 9, 2025 9:30 AM
Brands are moving beyond large media agencies, turning instead to Bengaluru’s tech-driven platforms that offer data-backed results, automation, and scalable performance
Pooja Yadav Sep 12, 2025 8:34 AM
Jaju invites India’s leading AI startups to participate in Kalaa Setu and Bhasha Setu challenges on WaveX Startup Accelerator Platform
e4m Staff Jul 17, 2025 6:06 PM
Through this initiative, selected startups will receive expert guidance on purpose clarity, brand positioning, identity, and compelling storytelling—without the upfront financial burden
As India’s advertising market continues to grow, startups are leading the charge in the digital space
Soumya Gawri Jan 16, 2025 8:58 AM
Fintech and e-commerce were key sectors leading the recovery in Q2; high-value deals and a renewed wave of investor confidence powered the comeback, shared industry players
Chehneet Kaur Nov 14, 2024 9:16 AM
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
e4m Staff Oct 28, 2024 9:26 AM
Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
e4m Staff Jul 19, 2024 11:52 AM
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
Kanchan Srivastava Mar 28, 2024 8:47 AM
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Shantanu David Mar 15, 2024 8:47 AM
Union Minister Rajeev Chandrasekhar gave the assurance to companies affected by Google's move to delist some apps from Play Store during a virtual interaction on Monday
This latest issue explores India's economic dynamics with insights into the upcoming interim budget, entrepreneurial resilience of the young and the transformative impact of technology
e4m Staff Jan 19, 2024 3:20 PM
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts
Kanchan Srivastava Jan 3, 2024 7:55 AM
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
Kanchan Srivastava Dec 13, 2023 8:46 AM
Highlighting startups' exceptional technology-driven solutions addressing critical issues, BW Disrupt successfully hosted the fifth edition of Techtors
exchange4media Staff Aug 1, 2023 12:21 PM
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
exchange4media Staff May 26, 2023 8:20 AM
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
Kanchan Srivastava May 22, 2023 8:41 AM
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Kanchan Srivastava Apr 18, 2023 8:58 AM
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues
Kanchan Srivastava Apr 3, 2023 9:04 AM
Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October
Sonam Saini Feb 7, 2023 8:57 AM
Leading D2C brands didn’t advertise on TV for months barring the IPL season
Kanchan Srivastava Dec 12, 2022 8:43 AM
Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns
Kanchan Srivastava Sep 29, 2022 8:44 AM
Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings
Kanchan Srivastava Sep 15, 2022 8:22 AM
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
Mansi Sharma Jul 14, 2022 8:18 AM
Do smaller and new brands prefer agency partners who are equally young and dynamic, or do the bigger agency houses win the game here
Mansi Sharma Feb 4, 2022 8:36 AM
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Misbaah Mansuri Apr 29, 2021 8:18 AM