rajan anandan?blur=25

Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023

exchange4media Staff May 26, 2023 8:20 AM


India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?

Kanchan Srivastava May 22, 2023 8:41 AM

celeb investors?blur=25

The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers

Kanchan Srivastava Apr 18, 2023 8:58 AM


Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues

Kanchan Srivastava Apr 3, 2023 9:04 AM

funding winter?blur=25

Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October

Sonam Saini Feb 7, 2023 8:57 AM


Leading D2C brands didn’t advertise on TV for months barring the IPL season

Kanchan Srivastava Dec 12, 2022 8:43 AM


Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns

Kanchan Srivastava Sep 29, 2022 8:44 AM


Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings

Kanchan Srivastava Sep 15, 2022 8:22 AM


As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far

Mansi Sharma Jul 14, 2022 8:18 AM


Do smaller and new brands prefer agency partners who are equally young and dynamic, or do the bigger agency houses win the game here

Mansi Sharma Feb 4, 2022 8:36 AM


Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication

Misbaah Mansuri Apr 29, 2021 8:18 AM

Trigam Mukherjee?blur=25

Trigam Mukherjee, Founder & MD of TMH Consultants, the holding company of PR agency The Prophets, talks about his entrepreneurial instinct, the role of startups and their future in the field

exchange4media Staff Nov 11, 2019 3:03 PM

Online Marketing?blur=25

Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour

Shreshtha Verma Oct 14, 2019 8:54 AM


The services will aid emerging businesses through their journey from ideation on products to scaling up

exchange4media Staff Aug 21, 2019 2:11 PM


LinkedIn revealed the Top 25 most sought-after startups in India; Topping the list is hospitality startup OYO, followed by health and wellness startup Cure.Fit, and on-demand delivery service

exchange4media Staff Sep 18, 2018 12:50 PM