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Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
In this feature, Abhinav K. Srivastava shares his three-decade journey in communications, the evolution of PR, crisis management, agency life, and the future of the profession
e4m Staff Jun 12, 2026 5:02 PM
The company bagged 6 wins in the Brand Integration and Marketing category
Burson will strengthen CHL’s presence and positioning across business, financial and strategic platforms
e4m Staff Jun 12, 2026 2:48 PM
New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram
e4m Staff Jun 12, 2026 1:10 PM
Before International Flavors & Fragrances, Apurvaa Pandey was with DuPont Nutrition & Biosciences
e4m Staff Jun 12, 2026 12:05 PM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 12, 2026 11:58 AM
At Sony Pictures Networks India, Upadhyay will work closely with the company's leadership team on financial strategy, business planning and performance management
e4m Staff Jun 12, 2026 10:13 AM
The steaming platform bagged 5 wins in the Content category, 8 wins in the Talent category and 6 wins in the Brand Integration & Marketing category
e4m Desk Jun 11, 2026 10:19 PM
Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem
Arpit Srivastava Jun 11, 2026 11:33 AM
He joins IndoSpace from Aditya Birla Housing Finance, where he served as Digital Marketing Lead
e4m Staff Jun 10, 2026 2:56 PM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Sunidhi Vijay Jun 10, 2026 8:49 AM
Candour Communications strengthens its leadership with Jayshri Goswami as Chief Growth Officer, bringing 17 years of expertise in corporate communications and growth strategies
While Accenture is set to acquire creator and social agency Whalar, Times Internet has acquired entertainment-focused social publisher Instant Bollywood
e4m Staff Jun 9, 2026 11:53 AM
The book launch took place at The Lalit, New Delhi, and was attended by legal luminaries, jurists, policymakers and environmental advocates
e4m Staff Jun 8, 2026 10:30 AM
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business
Kanchan Srivastava Jun 8, 2026 8:53 AM
The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer
Imran Fazal Jun 6, 2026 3:35 PM
From FMCG and auto to tech and finance, brands are partnering with creators trusted on climate action, conservation, recycling and sustainable living
Shalinee Mishra Jun 5, 2026 9:09 AM
The order comes nearly 17 years after the MIB terminated the Haryana-based broadcaster's FM radio licence
Imran Fazal Jun 5, 2026 8:49 AM
In her new role, Kaur will be responsible for driving strategic communications initiatives and supporting the organization's global business objectives
Prior to this, Balakumar Chandrasekaran was Head of Marketing at Reliance Centro for nearly 5 years
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
A seasoned real estate professional with over 28 years of experience across real estate, banking and customer-centric businesses
The dues are payable to marketing vendors and distribution partners, payments related to domestic and international transponder services, repayment of working capital facilities
e4m Staff Jun 3, 2026 11:17 AM
Bharat Express, Republic TV, Vistaar News among successful bidders; slots valid till March 2027
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
Prior to joining Glenmark Pharmaceuticals, Jajoo served as President and Chief Financial Officer at Deepak Phenolics Limited
Prior to this, Rahj Kumar Agarwal was with JioStar as Sr Director - Marketing, Colors
As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce
Anuja Jain Jun 2, 2026 8:44 AM
Chauhan will lead the management and sales of the group's real estate assets under the supervision of the Group CEO
Anand has worked with several prominent startups, including ReNew, Paytm and Zupee
Rumjhum Gupta, Founder & CEO of EcoMedia Solutions (EcoMS), talks about building a sustainability-tech venture, the opportunities and challenges of entrepreneurship, & more
Ruhail Amin Jun 1, 2026 9:17 AM
The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation
Imran Fazal Jun 1, 2026 8:30 AM
Vohra is currently Executive Vice President and Chief Executive Officer of the Pizza Hut business at Sapphire Foods
e4m Desk May 30, 2026 10:52 AM
The collaboration will see the two companies co-produce a range of new original shows
e4m Desk May 30, 2026 10:50 AM
Publicis Groupe’s Starcom was the other finalist in the review process
e4m Staff May 29, 2026 3:41 PM
BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions
e4m Staff May 28, 2026 6:36 PM
Hindustan Media Ventures’ total income for the quarter stood at Rs 229.49 crore
e4m Staff May 28, 2026 4:45 PM
Prior to this, Sangeeta Bavi was with YourStory Media as Chief Operating Officer