Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising

Mansi Sharma Jul 26, 2022 8:16 AM


The multilingual campaign by the WordPress host provider aims to reach SMBs pan India

exchange4media Staff Apr 24, 2022 6:00 PM

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The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season

exchange4media Staff Apr 23, 2022 8:32 AM


At the event, close to 200 brands will be recognised and celebrated for their excellence in leadership, strategic accomplishments, creativity, constant innovation, marketing practices and more

exchange4media Staff Apr 20, 2022 8:42 AM


The conference will be followed by a felicitation ceremony to recognise the top 500 brands of India

exchange4media Staff Apr 19, 2022 8:46 AM


In the second edition of ‘Pride of India Brands 2021’ series,’s founder & CEO Murugavel Janakiraman shares his success story

Kanchan Srivastava Feb 1, 2022 8:47 AM

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Together with FICCI, Meta will address the barrier to access right digital tools and resources by offering easy access to tools, programs and resources to India's women entrepreneurs

exchange4media Staff Jan 28, 2022 2:36 PM

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On the eve of India’s 73rd Republic Day, we start the series with the inspirational story of Apis India, one of the fastest-growing FMCG companies in the country

exchange4media Staff Jan 25, 2022 9:05 AM

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The awards, to be announced in March, will see e4m recognising India's SMBs across a broad spectrum of categories

exchange4media Staff Dec 30, 2021 2:19 PM


The partnership is a part of Facebook’s VC Brand Incubator Program that has completed two years

exchange4media Staff Jun 29, 2021 12:47 PM


#UdharAbhiBaakiHai focuses on how customers can clear pending dues and help small and medium businesses stay afloat in the pandemic

exchange4media Staff Jun 8, 2021 1:02 PM


This year, the IDMA has introduced categories to recognise some of the best digital works in the SMB and start-up space

exchange4media Staff May 25, 2021 9:20 AM


The Venture Fund will specifically focus on encouraging the best ideas to digitize SMBs

exchange4media Staff Apr 15, 2021 4:18 PM


The weekly show will help small businesses take big strides in the digital world

exchange4media Staff Dec 24, 2020 5:38 PM


The platform on-boarded 100,000 new SMB merchants in the April – June quarter and witnessed a 100% growth in TPV in the SMB segment, as compared to last year

exchange4media Staff Dec 23, 2020 11:16 AM

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Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India

Nafisa Shaheen Oct 30, 2020 9:18 AM


The Small & Medium Business Trends report says 30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic

exchange4media Staff Oct 13, 2020 3:03 PM


During the pandemic, Facebook has taken its skilling and enablement programmes for small businesses online, ensuring continued support

exchange4media Staff Sep 24, 2020 4:53 PM


iDream Education, a social ed-tech start-up, has been using Google Ads to reach schools and foundations that may be interested in using the company's tools and tech solutions for education

Venkata Susmita Biswas Jan 28, 2019 8:16 AM


Suhel Parvez set up a Google Business webpage four years ago and now has completely done away with middlemen in his business and directly deals with customers.

Venkata Susmita Biswas Jan 18, 2019 8:26 AM