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Brands are looking beyond Diwali, treating Onam, Ganesh Chaturthi, Durga Puja and Navratri as distinct cultural and consumption moments for festive creator campaigns
The launch comes just days before the BRICS Summit, and ahead of Russian President Vladimir Putin’s visit to India, where he is expected to meet Prime Minister Narendra Modi
Estimates put the next 5-yr rights cycle at ₹1,000-1,300 cr as audiences & ad volumes grow, but brands see limited pricing headroom and a concentrated broadcast market could constrain price discovery
Tasmayee Laha Roy and Aryendra Khan 2 hours ago
Dentsu’s tax probe could have implications beyond one agency, as scrutiny of royalty payments, IP & cross-border charges raises prospect of a wider examination across advertising networks
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
Guest Column: Bhuvan Lall chronicles the extraordinary journey of the Amritraj brothers, from Chennai to the global stage, and the values of self-belief, family and perseverance
From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week
Aryendra Khan Sep 5, 2026 8:56 AM
Education, auto and services dominate print advertising, while jewellery, insurance, mutual funds and healthcare emerge among the fastest-growing categories
Beauty brand’s revenue fell 20% in FY25, with FY26 estimates pointing to a further decline
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
As per CEO Jeff Green, the restructuring will see The Trade Desk organise employees into smaller teams
Before joining BrandStory Digital, Swaminathan served as Senior Director – Revenues & New Initiatives at Globale Media
From September 3, users in India can no longer purchase new discovery+ subscriptions through Warner Bros. Discovery or third-party providers
e4m Staff Sep 4, 2026 10:46 AM
The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector
Imran Fazal Sep 4, 2026 9:24 AM
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Shantanu David Sep 4, 2026 9:10 AM
The agency won 21 metals including 6 golds, 7 silver metals and 8 bronze for its impressive work
Vineet Kumar Kapila is a seasoned professional with over 36 years of experience across FMCG, Retail, Media, and Consulting
At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the astrological patterns behind them
Vikkramm Chandirramani Sep 3, 2026 2:56 PM
She held roles across leading organisations including IDFC FIRST Bank, Gitanjali Group, TBWA and Havas
At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink
Around 20 Income Tax officials entered Dentsu’s Mumbai office on Tuesday, according to people familiar with the operation
Imran Fazal Sep 3, 2026 12:30 PM
Dr Annurag Batra writes that agency investigations underscore the need to protect trust through strong governance, transparency and clear communication
Annurag Batra Sep 3, 2026 12:19 PM
Industry executives say royalty payments have increasingly become an area of attention as multinational companies rely more heavily on intangible assets
Imran Fazal Sep 3, 2026 12:16 PM
Mohan's career offers a glimpse into how advertising leadership itself has evolved — from managing media and agency networks to building technology-led businesses
Sudhir Sitapati recently marked his birthday, offering an opportunity to reflect on more than two decades of leadership across India’s consumer business sector
Bhandari has built a reputation for combining commercial understanding with strong industry relationships and an ability to identify new business opportunities
Omnicom loses a two-decade-plus stronghold as Publicis unifies PepsiCo's worldwide media business and steps back from a rival $4 billion Coke review
New-age brand marketers say the next marketing battle may be less about reaching young consumers and more about earning a place in their culture
Sandhi Sarun Sep 3, 2026 9:10 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit its absence, creating a memorable brand moment
Ganapathy Viswanathan Sep 3, 2026 8:59 AM
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
Kanchan Srivastava Sep 3, 2026 8:58 AM
Rilo was founded by IIT Bombay alumni Dhruv Jaglan and Georgi Boby in September 2025
The conference will be followed by the sixth edition of Indian Marketing Awards – South
The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting the ability of rival ad exchanges to compete
Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth
In his new role, Singh will continue to work on documentaries and news coverage from India and South Asia
Belloni rejoins Stellantis from Renault Group, where he served as Global Chief Marketing Officer
Shrivastava brings over two decades of experience across consumer technology, e-commerce, retail and consulting
The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed
Imran Fazal Sep 2, 2026 1:50 PM
Prior to this, Priyanka Shah was with Zee Entertainment Enterprises Limited as Associate Director – Sales
The investment will accelerate WLDD’s technology, creator network, owned-media platforms and brand-building capabilities
e4m Staff Sep 2, 2026 12:49 PM
Kanika Pal was previously with the World Economic Forum for nearly 5 years
Alluri Sitarama Raju International Airport is the new greenfield airport at Bhogapuram in Vizianagaram district
This expanded mandate is alongside his existing role overseeing Corporate Affairs, Communications and Sustainability
While sugar prices have surged 30%, rising cost of edible oil, wheat, cocoa adds to margin pressure; packaged food advertisers left to choose between cutting spends or protecting festive visibility
Kanchan Srivastava Sep 2, 2026 9:24 AM