retail-media
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
Brands are increasingly pouring money into customer engagement platforms, conversational commerce and WhatsApp Business
Shantanu David Jun 30, 2026 9:17 AM
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked
Shantanu David Jun 19, 2026 9:10 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
WPP Media’s 'This Year Next Year 2026 Global Midyear forecast' is an upward revision from the 7.1% forecast in December
e4m Staff Jun 16, 2026 8:33 AM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
GCC teams are now owning the product roadmap as modern advertising infrastructure increasingly resembles a large-scale software problem, note tech pundits
Shantanu David May 11, 2026 9:29 AM
With retail media projected to cross ₹30,000 cr in 2026, brands are reworking digital budgets around commerce-led channels that promise faster conversions, closer proximity to purchase
Shantanu David May 4, 2026 8:52 AM
With discovery being largely external to retail ecosystems, industry observers notice an imbalance in categories like beauty and fashion; AI-led commerce intelligence is emerging as a critical enabler
Anuja Jain Apr 23, 2026 8:41 AM
Retail media has evolved from a conversion tool into a seamless ecosystem shaping discovery, decision, and purchase in real time, share experts at e4m RetailEx Conference 2026
e4m Staff Apr 17, 2026 1:25 PM
Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent
Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM
With rising discovery costs, retail media budgets will likely move toward platforms that deliver measurable outcomes, brands will become more selective and focus on clear results
Shantanu David Mar 30, 2026 8:22 AM
Experts say retail media’s next phase will hinge on real-time inventory integration, with ad delivery increasingly driven by fulfilment probability
Shantanu David Mar 20, 2026 8:48 AM
As per dentsu–e4m Digital Advertising Report 2026, e-retail accounted for 25% of digital media spends; scale of growth signals structural shifts in how brands plan, activate measure digital media
Pooja Yadav Feb 11, 2026 8:54 AM
The widening gap between attention and investment has become one of the clearest signals of how digital media planning is being structurally rewritten
Anuja Jain Feb 4, 2026 9:13 AM
By the end of 2025, ad spends on e-retail platforms reached Rs 17,601 crore, accounting for 24.58% of total digital media spends
Despite its rapid growth, retail media remains invisible in successive Union Budgets—without formal recognition, tax clarity, or policy incentives
Pooja Yadav Jan 30, 2026 9:12 AM
Experts say the next phase of retail media will be defined by how intelligently it is deployed: less about chasing scale and more about building sophistication
Pooja Yadav Dec 30, 2025 8:35 AM
This year, retail media emerged as the channel that finally closed the loop between advertising and sales
Pooja Yadav Dec 22, 2025 9:17 AM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
Retail media may cross Rs 30,000 Cr in 2026, capturing 15.0% of total ad revenue, linear TV viewership likely to fall at a mid-single-digit rate, says report
Alongside revenue compression, the industry is also gearing up for a massive compliance cost curve that will reshape balance sheets over the next 18 months
Anuja Jain Dec 4, 2025 8:40 AM
The DPDP Rules 2025 tighten data flows in retail media, signalling the end of the Wild West era and establishing privacy as a premium feature
Shantanu David Nov 26, 2025 9:22 AM
E-commerce, India’s fastest-growing ad channel, is now driven by fulfilment speed, as the retail media ecosystem shifts from discount-driven spikes to delivery-focused outcomes
Shantanu David Nov 24, 2025 8:16 AM
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
Pooja Yadav Nov 10, 2025 8:51 AM
The report also highlights how retail media and content optimization are emerging as key levers for brands on quick commerce platforms
Sunidhi Vijay Oct 13, 2025 9:26 AM
New retail media platforms are emerging, but with Amazon and Flipkart holding the largest share, challenger brands face an uphill task of driving incremental sales and reaching unique audiences
Pooja Yadav Oct 10, 2025 9:05 AM
Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation and brand engagement, and more
Sunidhi Vijay May 26, 2025 8:56 AM
According to the latest WARC Media forecasts, Amazon’s retail media ad revenue will grow to $69.7bn in 2026
e4m Staff May 21, 2025 1:43 PM
Industry experts say they have witnessed an increase of up to 25% in e-commerce investments for many brands
Tasmayee Laha Roy Apr 25, 2025 9:16 AM
With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help of behavioral and transactional data
Shantanu David Apr 9, 2025 9:09 AM
As companies recalibrate their strategies to align with emerging technologies, several key trends are set to define the industry this year
Brij Pahwa Mar 4, 2025 7:11 PM
Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV households by the end of this calendar year
Shantanu David Mar 4, 2025 9:12 AM
According to dentsu-e4m Digital Advertising Report 2025, advertising on e-retail platforms accounted for 22.93% of total digital media spends in 2024, highlighting the rapid ascent of retail media
Shantanu David Feb 6, 2025 9:27 AM
Digital-first sectors like electronics, fashion and FMCG were the biggest spenders in both retail and commerce media, but there were some surprises this year
Shantanu David Dec 18, 2024 8:59 AM
The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media rises
Brendan McCarthy, Chief Marketing Officer at Criteo, spoke to e4m about the importance of personal interaction in the Indian market, the need for standardization in retail media and much more
Shantanu David Oct 9, 2024 8:37 AM
Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement
Shantanu David Oct 7, 2024 8:48 AM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
The inaugural edition of Myntra Ads Ramp-Talk, organised along with e4m, was held in December in Bengaluru. The theme was ‘Power of Online Retail Media Marketing in shaping future of brand building’
e4m Staff Jan 30, 2024 8:09 AM
The inaugural edition of the CMO conclave, organised by Myntra in collaboration with exchange4media, was held in December in Bengaluru
e4m Staff Jan 29, 2024 11:55 AM
Melanie Zimmermann comes to Criteo after her stint as VP-Head of Macy’s Media Network
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
Sherry Smith, Criteo’s General Manager, Global Enterprise, and Taranjeet Singh, Managing Director, Enterprise, APAC, were in Mumbai on Tuesday. The duo spoke to exchange4media exclusively
Kanchan Srivastava Aug 30, 2023 8:11 AM