The brand released the video of the unique ‘salt art’ on Republic Day. The video has been conceptualised and developed by Ogilvy, Mumbai

exchange4media Staff 28-January-2019

ixigo pays a tribute to Indian Railways with a celebratory rap video

exchange4media Staff 26-January-2019

Conceptualised by WATConsult. the campaign aims to bring about behavioural change among the audience by influencing them to ask safety-related questions first while purchasing a vehicle

exchange4media Staff 26-January-2019

RJ Ginnie, RJ Divya, RJ Yuvi, RJ Aadi and RJ Manav to host live shows from Navy, Army and Air Force bases  to connect with all three bases – Army, Air Force and Navy - to honour the soldiers 

exchange4media Staff 25-January-2019

Brands like Lava Mobiles, Videocon and ixigo come up with campaigns that aim at evoking patriotism and speaking out against social evils 

exchange4media Staff 25-January-2019

English daily to target audience looking for long format news content

exchange4media Staff 11-January-2019

While Doordarshan channels across India saw viewership rise 15 per cent to 7554 impressions ‘000s over its four week average of 499 impressions ‘000s, its viewership base across Hindi speaking markets grew 14 per cent to 6348 impressions ‘000s as against its four-week average of 446 impressions’000s.

exchange4media Staff 08-February-2017

Campaign took people’s wishes to on-duty jawans as a mark of solidarity, appreciation, respect

exchange4media Staff 28-January-2017

Film launched on its social channels on Republic Day demonstrates AirAsia India’s commitment to enable every Indian to fly, says Amar Abrol, MD and CEO, AirAsia India

exchange4media Staff 28-January-2017

As the country celebrated its 67th Republic Day, the broadcasters had varied offerings lined up for the viewers, from movie marathons to special shows revolving around eminent historical figures and documentary films

Madhuwanti Saha 27-January-2016

From Sun Network issue to banning of content and several other questionable decisions, MIB under NDA 2 has been batting administration curve balls that keep coming

Collin Furtado 20-August-2015

Though traditional players went all out like each year, it was e-commerce sale advertisements that were all over newspapers, TV, and digital/social media

Ankur Singh 28-January-2015

FM players are celebrating Republic Day by taking up initiatives to deal with the problems that scorch the country’s identity

Saloni Surti 25-January-2013

There will be no updation of the exchange4media website and newsletter on January 26, 2013, on account of Republic Day

exchange4media Staff 25-January-2013

Aurangabadkars has created a new Guinness World Record for India for ‘the most people singing a National Anthem simultaneously’

exchange4media Staff 28-January-2012