republic-day
As the nation marked its 77th Republic Day this year, Hindustan Times reprinted a special edition of the newspaper that hit the stands on January 26, 1950
NATIVE CONTENT Jan 29, 2026 1:17 PM
This Republic Day, brands once again pushed the boundaries of OOH creativity, using the national sentiment as a canvas to celebrate innovation, unity and pride
Chehneet Kaur Jan 27, 2026 8:44 AM
As part of the brand’s Daur Apna Hai initiative, the brand celebrates Motocross champion Rustom Kersi Patel, Parapistol shooter Srishti Arora, & international performer and choreographer Mohan Pandey
e4m Staff Jan 26, 2026 4:00 PM
Titled ‘Desh Ke Bacche, Desh Ke Sachche Laal’, the film brings together real stories of children who have received the Rashtriya Bal Puraskar
e4m Staff Jan 26, 2026 2:00 PM
As India celebrates its 77th Republic Day, we revisit a public service announcement that remains as powerful today as it was 23 years ago
Aryendra Khan Jan 26, 2026 8:27 AM
From Parle-G to Zomato, these campaigns attempt to remind us that true patriotism lives in small acts, not just grand speeches
Anushka Roy Choudhary Jan 26, 2026 8:01 AM
Cricketers Harmanpreet Kaur, Rohit Sharma among this year’s Padma awardees
The film depicts the country’s rich culture in food, traditions, and the real-life stains
e4m Staff Jan 25, 2026 12:00 PM
The edition captures the birth of the Indian Republic and is an archival artefact, documenting a defining moment in the nation’s democratic journey
e4m Staff Jan 25, 2026 10:38 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments
Ganapathy Viswanathan Jan 22, 2026 8:32 AM
In the film, Harbhajan takes on the role of a perfectionist teacher running a “Chaanta Class” for students of all ages
e4m Staff Jan 18, 2026 10:00 AM
The campaign features Welspun World’s deaf and hard-of-hearing employees performing India’s National Song, Vande Mataram, through vibrations, touch, and sign language
e4m Staff Jan 26, 2025 10:00 AM
Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources
Aditi Gupta Jan 22, 2025 9:03 AM
From highlighting the contributions of every profession to portraying the common man as a hero, each brand distinctively conveyed its celebration for this historic day
e4m Staff Jan 27, 2024 1:45 PM
The video captures the journey showcasing India's triumphs across diverse sectors
e4m Staff Jan 26, 2024 4:00 PM
The campaign shines a light on the ordinary citizens who have shaped India's extraordinary diamond jubilee
e4m Staff Jan 26, 2024 2:00 PM
The campaign asserts that if Mumbai Police officers, amidst their demanding schedules, can integrate a protein-focused routine, then citizens can similarly embrace such practices
e4m Staff Jan 24, 2024 3:31 PM
The media house invited residents of Nehru Nagar slum to view the Republic Day parade happening in Delhi
exchange4media Staff Jan 30, 2023 11:32 AM
The film is based on the true event of a Croma customer conceptualized by the Croma in-house creative team
exchange4media Staff Jan 28, 2023 1:00 PM
The new immersive digital film #DeshKiAawaz recreates the national song with the exhaust notes and engine sounds of farming equipment
exchange4media Staff Jan 28, 2023 8:04 AM
Zomato's new film has a sweet message for India's uniform-clad warriors, which include food delivery agents
exchange4media Staff Jan 27, 2023 2:58 PM
The campaigns this year dialled up creativity and patriotic fervour
exchange4media Staff Jan 27, 2023 8:53 AM
Rail Bhawan, Baroda House and Travancore House in New Delhi, Varanasi Cantt Railway Station and Bareilly Junction are some buildings that have been illuminated
exchange4media Staff Jan 26, 2023 6:00 PM
The brand takes a hyper-local approach for the #DeshKiJhanki initiative that captures the regional motifs of Indian states
exchange4media Staff Jan 26, 2023 11:00 AM
‘Jai Ho! Bharat Ki Anant Yatra’ is being launched in association with Google and Meta
exchange4media Staff Jan 25, 2023 10:09 AM
‘Vantage’ will air at 9pm on weekdays on Firstpost.com and its YouTube channel
The ad films have been conceptualised by L&K Saatchi & Saatchi
exchange4media Staff Jan 22, 2023 10:00 AM
The campaign ‘Har rang mein hai desh ka rang’ has been conceptualised and executed by ABP Uncut
exchange4media Staff Jan 29, 2022 2:00 PM
BSF team Captain Himanshu Sirohi said the magazine cover showcased women empowerment and so it was decided to be made part of the feat
exchange4media Staff Jan 27, 2022 10:25 AM
The campaign #GarvSeJeeyo features retired officers from the Indian Armed Forces and salutes them for their exemplary contribution
exchange4media Staff Jan 26, 2022 6:00 PM
The 2-minute long digital film titled ‘#IndiaSalutesSaidpur’ is a story of strength, spirit, character and sacrifice
exchange4media Staff Jan 26, 2022 4:00 PM
This Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique
exchange4media Staff Jan 26, 2022 2:00 PM
The film has been conceptualised by creative agency Please See in partnership with Reliance Entertainment
exchange4media Staff Jan 26, 2022 10:00 AM
The initiative will shine the spotlight on 72 such heroes who made a difference to the nation
exchange4media Staff Jan 30, 2021 7:29 PM
Dainik Bhaskar's 'Ek Salaam, Desh Ke Naam' campaign saw 14,351 entries from Indian citizens, who uploaded their videos while saluting
exchange4media Staff Jan 27, 2021 10:32 AM
Dheeraj Gupta, Founder & MD of Jumboking, said that this logo is an extension of their #VocalAboutLocal character and ideology
exchange4media Staff Jan 25, 2021 1:52 PM
Conceptualized by Rediffusion agency, the film has been released on TV and social media platforms
exchange4media Staff Jan 25, 2021 11:49 AM
The new brand film has been crafted by Taproot Dentsu for Republic Day
exchange4media Staff Jan 25, 2021 11:27 AM
The brand launches a digital contest on Instagram for its fans and followers
exchange4media Staff Jan 23, 2021 8:10 AM
The unique showcase of Indian-inspired action specially produced for viewers in India will emanate from the state-of-the-art WWE ThunderDome
exchange4media Staff Jan 13, 2021 2:14 PM
Rappers in Kannada, Malayalam, Tamil, Hindi, and English came together, performing in their native tongue
exchange4media Staff Jan 30, 2020 1:35 PM
Through the #TakingEducationForward campaign, Luxor shares the inspiring stories of Sidhant Satwal and Yamini Sharma who have been imparting education to the underprivileged
exchange4media Staff Jan 29, 2020 1:12 PM
This version features artists from nine different linguistic backgrounds including Malayalam, Assamese, Urdu, Hindi, Marathi, Punjabi, Odia, Telugu & Bengali to highlight India's cultural diversity
exchange4media Staff Jan 28, 2020 1:14 PM
The film shows snapshots of the conglomerate's 122-year history in 'Making India'
exchange4media Staff Jan 27, 2020 12:16 PM
The app has reimagined the Indian National song ‘Vande Mataram’ and will host curated playlists
exchange4media Staff Jan 25, 2020 6:11 PM
The network has taken the pledge to transform India into a ‘Republic of Entertainment’
exchange4media Staff Jan 25, 2020 12:24 PM
It urges all mobile phone users in the country to pause, think and send the ‘Back’ emoji to verify the authenticity of a forwarded message before sharing it with others
exchange4media Staff Jan 25, 2020 8:21 AM
Three shows -- Dispatches from India, Republic Day - Behind The Scenes and 2020 -India’s decade -- have been curated for the weekend
exchange4media Staff Jan 24, 2020 2:55 PM