Jain, who was heading the Health vertical since 2017, has been promoted as Senior VP, South Asia

exchange4media Staff 1 day ago

Dettol pays tribute to the numerous unsung protectors of the Covid pandemic in its new campaign #DettolSalutes

exchange4media Staff Jun 7, 2021 6:43 PM

As per the weekly data, Reckitt India and Dettol Toilet Soap continued to lead the advertisers and the brands lists respectively, this week

exchange4media Staff May 28, 2021 8:32 AM

Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week

exchange4media Staff May 21, 2021 8:34 AM

Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%

exchange4media Staff Apr 23, 2021 9:10 AM

Previously, Anand worked with Reckitt for over 7 years, holding different roles in sales and marketing

exchange4media Staff Apr 14, 2021 1:18 PM

As per weekly data, Lizol continues to lead top ten brands list

exchange4media Staff Mar 19, 2021 8:51 AM

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months

Tasmayee Laha Roy Jan 21, 2021 9:04 AM

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet

exchange4media Staff Jan 12, 2021 8:16 AM

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33% and 36% respectively in Q4

exchange4media Staff Jan 6, 2021 7:54 AM

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020

exchange4media Staff Jan 4, 2021 8:58 AM

Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem

exchange4media Staff Oct 28, 2020 9:04 AM

The campaign promoting health and hygiene has improved the lives of 14 million people in India through several initiatives

exchange4media Staff Oct 6, 2020 2:11 PM

The week also witnessed an uptick in the total number of ad insertions in the top ten advertising and brands category

exchange4media Staff Aug 4, 2020 8:23 AM

As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15

exchange4media Staff May 1, 2020 8:54 AM

The top ten brands saw a decline of 24.68% in the number of total ad insertions

exchange4media Staff Mar 17, 2020 7:56 AM

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

exchange4media Staff Dec 17, 2019 9:00 AM

Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser Health South Asia, talks about the growth of the men's grooming segment, the brand's marketing strategy, target audience and more

Shreshtha Verma Nov 6, 2019 11:23 AM

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman Dec 14, 2018 1:33 PM