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Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories

exchange4media Staff Oct 29, 2021 8:31 AM

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The company also aims to transform primary schools in India through its Dettol Hygiene Curriculum program

exchange4media Staff Oct 4, 2021 2:20 PM

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The two films for each of the brand's variants have been conceptualised by McCann Worldgroup and produced by Little Lamb Films

exchange4media Staff Sep 25, 2021 8:53 AM

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Marico, Ponds India and Lakme Lever entered the top ten list this week

exchange4media Staff Aug 13, 2021 8:06 AM

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The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20

exchange4media Staff Jul 20, 2021 9:12 AM

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Jain, who was heading the Health vertical since 2017, has been promoted as Senior VP, South Asia

exchange4media Staff Jun 23, 2021 10:54 AM

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Dettol pays tribute to the numerous unsung protectors of the Covid pandemic in its new campaign #DettolSalutes

exchange4media Staff Jun 7, 2021 6:43 PM

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As per the weekly data, Reckitt India and Dettol Toilet Soap continued to lead the advertisers and the brands lists respectively, this week

exchange4media Staff May 28, 2021 8:32 AM

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Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week

exchange4media Staff May 21, 2021 8:34 AM

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Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%

exchange4media Staff Apr 23, 2021 9:10 AM

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Previously, Anand worked with Reckitt for over 7 years, holding different roles in sales and marketing

exchange4media Staff Apr 14, 2021 1:18 PM

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Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months

Tasmayee Laha Roy Jan 21, 2021 9:04 AM

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As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet

exchange4media Staff Jan 12, 2021 8:16 AM

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There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33% and 36% respectively in Q4

exchange4media Staff Jan 6, 2021 7:54 AM

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According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020

exchange4media Staff Jan 4, 2021 8:58 AM

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Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem

exchange4media Staff Oct 28, 2020 9:04 AM

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The campaign promoting health and hygiene has improved the lives of 14 million people in India through several initiatives

exchange4media Staff Oct 6, 2020 2:11 PM

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The week also witnessed an uptick in the total number of ad insertions in the top ten advertising and brands category

exchange4media Staff Aug 4, 2020 8:23 AM