As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15

exchange4media Staff May 1, 2020 8:54 AM

The top ten brands saw a decline of 24.68% in the number of total ad insertions

exchange4media Staff Mar 17, 2020 7:56 AM

The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season

Sonam Saini Jan 20, 2020 9:24 AM

Pankaj Duhan explains the rationale behind choosing the digital medium for Dettol’s new product

exchange4media Staff Dec 17, 2019 9:00 AM

Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser Health South Asia, talks about the growth of the men's grooming segment, the brand's marketing strategy, target audience and more

Shreshtha Verma Nov 6, 2019 11:23 AM

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman Dec 14, 2018 1:33 PM

In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign the top two spots

exchange4media Staff Sep 24, 2018 8:53 AM

Horlicks, the popular malted milk brand from UK pharmaceutical giant GlaxoSmithKline Plc, is up for sale. Speculations are rife that Nestle, Unilever, Coca Cola, Mondelez, KKR, Kelloggs and UK healthcare giant Reckitt Benckiser Plc are potential suitors.

Misbaah Mansuri Sep 4, 2018 8:59 AM

The agency has sent the entry in the categories of A12 – Best CSR and Brand Activation under Health and Wellness Lions

exchange4media Staff Jun 6, 2018 8:45 AM

Meanwhile Hindustan Lever continued to lead BARC's Top 10 Advertisers with 1,57,598 insertions

exchange4media Staff Jun 1, 2018 8:54 AM

The light-hearted campaign from Reckitt Benckiser was an attempt to promote safe-sex among the youth

exchange4media Staff May 24, 2018 9:57 AM

Meanwhile Reckitt Benckiser dominated BARC Top 10 Advertisers followed by HUL and P&G

exchange4media Staff Apr 17, 2018 8:54 AM

In BARC's Top 10 Advertisers, FMCG brand Hindustan Lever took over Reckitt Benckiser to lead the category

exchange4media Staff Apr 2, 2018 8:53 AM

While in the Top 10 Brands Harpic 10X reclaimed its top spot with 15,933 insertions

exchange4media Staff Mar 16, 2018 8:56 AM

Reckitt Benckiser dropped to the third spot after a long hiatus with 34,735 insertions in BARC's Top 10 Advertiser

exchange4media Staff Dec 19, 2017 8:52 AM

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

exchange4media Staff Dec 8, 2017 8:50 AM

Vinayak Shinde, Creative Director, Medulla Communications, was chosen for the global Reckitt Beckinser, Cannes Lions Health Innovation Hack, by Lions Health and RB. Shinde who was a part of the winning team writes about his experience

Vinayak Shinde Jun 24, 2016 7:41 AM

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra Jan 28, 2014 8:55 AM

The creative review process has been initiated through a multi-agency pitch and the initial round of presentations is now over

Priyanka Mehra Dec 27, 2013 8:03 AM