During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman 14-December-2018

In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign the top two spots

exchange4media Staff 24-September-2018

Horlicks, the popular malted milk brand from UK pharmaceutical giant GlaxoSmithKline Plc, is up for sale. Speculations are rife that Nestle, Unilever, Coca Cola, Mondelez, KKR, Kelloggs and UK healthcare giant Reckitt Benckiser Plc are potential suitors.

Misbaah Mansuri 04-September-2018

The agency has sent the entry in the categories of A12 – Best CSR and Brand Activation under Health and Wellness Lions

exchange4media Staff 06-June-2018

Meanwhile Hindustan Lever continued to lead BARC's Top 10 Advertisers with 1,57,598 insertions

exchange4media Staff 01-June-2018

The light-hearted campaign from Reckitt Benckiser was an attempt to promote safe-sex among the youth

exchange4media Staff 24-May-2018

Meanwhile Reckitt Benckiser dominated BARC Top 10 Advertisers followed by HUL and P&G

exchange4media Staff 17-April-2018

In BARC's Top 10 Advertisers, FMCG brand Hindustan Lever took over Reckitt Benckiser to lead the category

exchange4media Staff 02-April-2018

While in the Top 10 Brands Harpic 10X reclaimed its top spot with 15,933 insertions

exchange4media Staff 16-March-2018

Reckitt Benckiser dropped to the third spot after a long hiatus with 34,735 insertions in BARC's Top 10 Advertiser

exchange4media Staff 19-December-2017

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

exchange4media Staff 08-December-2017

Vinayak Shinde, Creative Director, Medulla Communications, was chosen for the global Reckitt Beckinser, Cannes Lions Health Innovation Hack, by Lions Health and RB. Shinde who was a part of the winning team writes about his experience

Vinayak Shinde 24-June-2016

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra 28-January-2014

The creative review process has been initiated through a multi-agency pitch and the initial round of presentations is now over

Priyanka Mehra 27-December-2013