BARC India Week 9: Advertisers register 27% dip in ad insertions
The top ten brands saw a decline of 24.68% in the number of total ad insertions
In week 9 of Broadcast Audience Research Council (BARC) India report, advertisers saw a decline of 27.15% in ad insertions. The data for week 9 shows there have been 415752 insertions by advertisers as compared to 570689 insertions in the previous week. Similarly, the top ten brands category have seen a drop of 24.68% in week 9 to total insertions 96836 as compared to 128566 insertions in week 8.
In week 9, Hindustan Lever continues to lead the top ten advertisers list. The advertiser registered 168005 insertions this week followed by Reckitt Benckiser (India) in the second position registering 58548 insertions and Cadburys India taking the number three position with 28761 insertions.
Amazon online India bagged the fourth spot with 28761 insertions. Wipro stood at number five with 25183 insertions followed by Lakme Lever on the sixth position with 24225 insertions and Brooke Bond Lipton India on the seventh spot with 24090 insertions. Procter and Gamble, ITC and Colgate Palmolive India stood on eight, the ninth and tenth spot with 22960 insertions, 21915 insertions and 16386 insertions respectively.
Among the top ten brands, OLX.in entered the category with 13330 insertions followed by Trivago at second spot with 13075 insertions and Amazon.in on third with 12780 insertions.
Santoor Sandal and Turmeric in the fourth spot with 9733 insertions.
Attica Gold Company stood at number five with 9176 insertions followed by Fair & Lovely advanced multivitamin with 7995 insertions on the sixth spot. Lux soap stood on the seventh spot with 7780 insertions whereas LIC Corporate bagged the eight spot with 7741 insertions. Dettol Antiseptic Liquid and Close Up ever Fresh bagged the ninth and tenth spots with 7640 and 7586 insertions respectively.
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