At the e4m Pride Of Brands – North, a panel of experts discussed the all-pervasive power of TV even in the age of digital

exchange4media Staff Jan 20, 2023 1:14 PM


At the e4m Confluence Media Investments Summit 2022, the panel spoke in-depth about the role of women in the organization and how sensitizing people would lead to diversity and inclusion

exchange4media Staff Oct 12, 2022 12:59 PM


Industry leaders will deliberate on what it takes to build 'The Media Agency of Tomorrow'

exchange4media Staff Oct 6, 2022 8:38 AM

Priti Murthy?blur=25

Murthy, President, GroupM Services India, speaks to Naziya Alvi Rahman, Editor, exchange4media, about her new role at Nexus, & more

Naziya Alvi Rahman Sep 2, 2022 9:02 AM

Priti Murthy?blur=25

Murthy, President – GroupM Services India, shares her idea of a gender-just workplace, women who have been her strongest supporters and more

exchange4media Staff Mar 7, 2022 2:24 PM

priti murthy?blur=25

Murthy had been heading OMD India as the Chief Executive Officer for the last 4 years

exchange4media Staff Oct 14, 2021 11:16 AM

Beating All Odds?blur=25

In the third part of our series — Beating All Odds — Priti Murthy, CEO of OMD India, spoke to Naziya Alvi Rahman, Editor, exchange4media

Naziya Alvi Rahman Apr 6, 2020 8:12 AM

Work Is Fun?blur=25

Here's how our industry leaders are juggling work and home during the lockdown

exchange4media Staff Apr 4, 2020 9:40 AM

Kartik Sharma?blur=25

Sharma’s exceptional track record has led to high expectations being set from him in his new role as India CEO of Omnicom Media Group

Naziya Alvi Rahman Jan 31, 2020 8:27 AM

OMD and Renault?blur=25

The collaboration led to a market-first integrated campaign across print, digital, TV and OOH

exchange4media Staff Oct 17, 2019 11:13 AM

91springboard OMD India?blur=25

91springboard will collaborate with OMD India to achieve its business objectives of expanding capacity in the next three years and driving further expansion across India

exchange4media Staff May 2, 2019 11:27 AM


Priti Murthy is currently with the GroupM media agency Maxus, as Chief Strategy Officer.

Priti Murthy Sep 25, 2017 10:21 AM

Maxus T2D proprietary tool studies real time impact of TV on e-traffic?blur=25

The screen-to-screen predictor tool has been developed by Maxus to optimise TV plans to build website traffic

exchange4media Staff Jun 30, 2015 6:04 PM

Maxus elevates Priti Murthy as Chief Strategy Officer?blur=25

Murthy will be working towards building Maxus products that focus on Insights, effectiveness and behaviour change projects through Moribus, its behavioural science unit for delivering client delight

exchange4media Staff May 1, 2015 11:53 AM

Maxus launches social TV tracker tool 'Maxus Synapse'?blur=25

This tool tracks the conversations of key channels and programs and reports them in one view for planners and buyers

exchange4media Staff Feb 24, 2015 2:49 PM

Maxus launches proprietary planning tool 'Resolve'?blur=25

The comprehensive proprietary communications planning tool is aimed at delivering new insights for Indian brands to improve consumer marketing strategies

exchange4media Staff Aug 13, 2014 8:16 AM

India in the spotlight with 30 nominations at Festival of Media Asia?blur=25

The awards night will be held tonight at Sentosa, Singapore. Mindshare has the maximum number of nominations

Shobhana Nair Mar 5, 2013 6:55 PM

Hyper-local editions of newspapers: Are they cost effective??blur=25

Quite a few prominent newspaper brands have been in an expansion mode in 2010.. Amid the launch of national and local editions, interestingly, some newspapers came up with hyper-local editions dedicated to particular areas, communities or sections of the society. Keeping in the mind the kind of investment these editions require, exchange4media seeks to find out whether hyper-local editions work for newspapers, whether they are cost effective, and how advertisers looked at these editions as a medium…

Nitin Pandey Dec 28, 2010 8:01 AM