prime-vide
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local originals turn costlier, global IP next competitive moat
Kanchan Srivastava Aug 17, 2026 8:48 AM
Stuti Ramachandra currently serves as Director, Head of Production & Post- International Originals, India
Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn
e4m Staff Jul 31, 2026 8:30 AM
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
e4m Staff Jul 15, 2026 11:25 AM
Baishali Chatterjee has overall 18 years of experience in brand communications
Prior to his promotion, Ben Rolleston held the role of Head of APAC Enterprise Business Development
Previously, Sharda served as Director - Artist Services at Believe India
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad
Kanchan Srivastava May 7, 2026 5:05 PM
The integrated platform will be a free-and-paid streaming service under one brand, spanning SVOD, AVOD, Transactional Video on Demand, and add-on subscriptions
e4m Staff May 7, 2026 11:58 AM
Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios
e4m Staff Feb 27, 2026 3:15 PM
Prior to this, Chandru Lakshminarayanan held the role of Head of Programming Strategy, EMEA at the company
Prior to his elevation, Kali Sayak Mukherjee held the role of Creative Marketing Head, Amazon Prime Video India
Her professional journey includes stints at Viacom18, Mondelēz International, Marico, and Vaishnavi Corporate Communications, and others
Prior to this, Sonal Kabi held the role of Director and Head of Marketing at Amazon Prime Video, India
Here is a look at the ads that made viewers pause, rewind, or scroll past without a second thought
Soumya Gawri Dec 20, 2025 9:47 AM
Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry leaders
Pooja Yadav Dec 17, 2025 8:43 AM
The series will be produced by Hrithik Roshan and Eshaan Roshan under their banner HRX Films, a division of FilmKraft Productions
e4m Staff Oct 15, 2025 12:13 PM
From a fictional Rajinikanth saving the universe with his signature flair to Arjun Kapoor breaking his poker face over indulgent ice cream, this week’s ads are hitting all the right notes
Soumya Gawri Sep 20, 2025 8:10 AM
Albert Cheng, who previously oversaw the US Prime Video business, will now focus on AI initiatives in entertainment
e4m Staff Aug 30, 2025 9:25 AM
Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations
e4m Staff Jul 25, 2025 3:16 PM
The campaign features Manoj Bajpayee and Samantha in two separate brand films
e4m Staff Jul 17, 2025 4:19 PM
Gaurav Gandhi, Vice President at Amazon Prime Video, Asia-Pacific & Middle East-North Africa, has shared his views following Prime Video Ads launch in India
While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite of tools; short research window is a concern for others
Shantanu David and Sunidhi Vijay Jun 30, 2025 8:43 AM
In a series of hilariously over-the-top installations, giant laukis are either being dramatically crushed by massive pressure cookers—or crushing the cookers themselves—in highly popular areas
e4m Staff Jun 23, 2025 3:52 PM
With add-on subscriptions, part of Amazon’s video entertainment marketplace, customers get friction-free and convenient access to a wide range of premium content on Prime Video
e4m Staff Jun 23, 2025 12:19 PM
Under Cerejo’s leadership, Prime Video has rolled out a string of campaigns for flagship series like 'Farzi', 'The Family Man', 'Mirzapur', 'Made in Heaven' and 'Paatal Lok'
e4m Staff Jun 12, 2025 12:43 PM
Among the other key winners are JioStar, Netflix, Sony LIV and Arha Media & Broadcasting
e4m Desk Jun 11, 2025 10:20 PM
While stereotypes, and underrepresentation of women and LGBTQ community persist, many web series and digital films are pushing back with progressive and inclusive narratives, a study finds.
Kanchan Srivastava Jun 5, 2025 8:57 AM
Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off for the value-packed bundle, say experts
Shantanu David May 14, 2025 8:43 AM
Prior to this, Varun Malik was with Disney+ Hotstar as Associate Director Content Hotstar Specials
Excerpts from a fireside chat featuring Kelly Day, Head of International & Vice President, Prime Video, and Gaurav Gandhi, Vice President, Asia Pacific & MENA, Prime Video, at WAVES 2025
Prime Video customers in India will now be able to subscribe to Apple TV+
e4m Staff Apr 2, 2025 12:26 PM
A post on LinkedIn by Amazon Prime Video social media strategist Saumyaa Chitravanshi says that the platform is looking out to collaborate with social media creative agencies in India
e4m Desk Feb 28, 2025 10:49 AM
Prior to this, Keisuke Oishi was the GM/Director of Amazon Music Japan
e4m Desk Jan 22, 2025 12:04 PM
As per reports, Amazon Prime Video users will now be able to log in from a maximum of 5 devices
Prior to this, Padma Kasturirangan held the role of Head of Telugu Originals, India Originals
With Prime Video launching Channel K at an inaugural price of Rs 1 a month, streaming platforms are planning strategic investments to entice fans of Korean content
Shalinee Mishra Nov 23, 2024 9:14 AM
At Prime Video and Amazon Studios, Ayesha Huda was Head of Marketing for Content for nearly 3 years
The film is inspired by Varun Dhawan’s Original series Citadel: Honey Bunny
Chetan Jhawar has been appointed as Lead - Hindi Original Movies at Prime Video
Gaurav Gandhi, Vice President, Asia-Pacific & MENA, Amazon Prime Video, has been nominated for the e4m Influencer of the Year 2023 award
Prime Video users took to social media to express apprehensions over steeper subscription bills
Shalinee Mishra Oct 18, 2024 9:25 AM
The current Prime membership fee will remain unchanged for those opting for ads, while pricing details for the ad-free version are yet to be disclosed
e4m Staff Oct 17, 2024 9:34 AM