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Preeti Khullar Elevated to Director at Procter & Gamble?blur=25

Prior to the promotion, she served as Senior Manager - Capacity Expansion & Launch Leader for the Fabric Liquids Business Unit

e4m Staff Sep 1, 2026 12:30 PM

Haier India Reviews Media Mandate Worth ₹100 Crore Amid Growth?blur=25

The review comes as Haier scales its India marketing spend on the back of a 30% sales jump, and profit more than tripling in FY25

e4m Staff Sep 1, 2026 9:36 AM

Guntas Randhawa Departs Unilever After 17 Years of Leadership?blur=25

She most recently served as India Head - Vitamins, Minerals and Supplements at Hindustan Unilever

e4m Staff Aug 24, 2026 4:38 PM

KBC's 'Sochna Padega': A Bold Shift Towards Applied Knowledge?blur=25

Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning

Sandeep Goyal Aug 24, 2026 8:15 AM

Flipkart Faces Leadership Shakeup with Key Departures?blur=25

As per reports, Gunjan Bhartia, Senior Vice President of business finance, and Amer Hussain, Vice President of supply chain for Grocery and Minutes are set to step

e4m Desk Aug 22, 2026 12:05 PM

microdrama?blur=25

From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experimentation to scaled production and IP creation

Kanchan Srivastava Aug 21, 2026 8:55 AM

Domestic Newsprint Prices Surge Amid Rising Costs and Quality Concerns?blur=25

While Emami Paper Mills has cited currency depreciation, imported fibre and chemical costs, capital costs and higher logistics expenses, publishers are questioning both newsprint pricing and quality

Kanchan Srivastava Aug 19, 2026 8:59 AM

Marketers Emphasize Human Judgment Amid AI's Rise in Advertising?blur=25

At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising

e4m Staff Aug 12, 2026 1:05 PM

philips?blur=25

Philips Home has invited creative agencies with demonstrated experience in brand building, category creation and integrated campaign development

e4m Staff Aug 11, 2026 8:34 AM

The 10 Biggest Gaps in India’s MarTech Stacks?blur=25

India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.

Brij Pahwa Aug 5, 2026 2:07 PM

Amit Pandey Elevated to VP of Supply at WPP Media India?blur=25

Prior to the promotion, he served as Head - Supply & Platform Partnerships

e4m Staff Jul 30, 2026 2:31 PM

Amitabh Bachchan Unveils KBC Season 18 Theme: Sochna Padega?blur=25

Kaun Banega Crorepati Season 18 will premiere on Monday, August 10 at 9.00PM exclusively on Sony Entertainment Television and Sony LIV

e4m Staff Jul 20, 2026 4:06 PM

Saurabh Jhawar Appointed Senior VP of Integrated Operations at Pernod Ricard India?blur=25

Prior to this, Jhawar was with Godrej Consumer Products Limited for over 11 years

e4m Desk Jul 20, 2026 3:35 PM

BARC ratings suspension revives API debate?blur=25

Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data

Imran Fazal Jul 9, 2026 9:15 AM

Mili Kapoor Joins OpenAI as New Consumer Marketing Lead?blur=25

At Apple, Kapoor served as Product Marketing Lead – iPad

e4m Staff Jul 7, 2026 12:40 PM

PPL India?blur=25

The registration provides a statutory framework for the collective administration and licensing of sound recording rights and brings greater clarity for businesses using recorded music in India

e4m Staff Jun 20, 2026 5:23 PM

IndoSpace Welcomes Balkrishna Jha as New VP of Marketing?blur=25

He joins IndoSpace from Aditya Birla Housing Finance, where he served as Digital Marketing Lead

e4m Staff Jun 10, 2026 2:56 PM

Haier India's N S Satish: CMOs Must Evolve to Become CEOs?blur=25

N S Satish, President, Haier Appliances India, took stage at e4m Pitch CMO Summit to decode modern CMO’s role and how marketing today is at the intersection of consumer insight & product innovation

e4m Staff Jun 5, 2026 1:29 PM

Harsh Deep Chhabra?blur=25

Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions

Imran Fazal May 28, 2026 9:25 AM

NS Satish to Unveil Consumer-First Strategies at Pitch CMO Summit 2026?blur=25

NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’

e4m Desk May 25, 2026 2:32 PM

TV channels?blur=25

Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses

Imran Fazal May 19, 2026 8:28 AM

Dishwashers?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says conversations, shared experiences and online reviews are driving dishwasher adoption more than advertising

Ganapathy Viswanathan May 13, 2026 7:55 AM

Rahul Khanna appointed Head of Home Appliances Hisense India?blur=25

Previously, Khanna worked with global organisations including Samsung, LG Electronics and Panasonic

e4m Staff May 6, 2026 12:17 PM

gaming?blur=25

The broader industry is now closely watching how global tech platforms interpret and enforce India’s new gaming regulations

Imran Fazal May 2, 2026 12:02 PM

John Ternus appointed CEO of Apple effective September 2026?blur=25

Tim Cook will become Executive Chairman of Apple’s board of directors; Ternus to take over on September 1, 2026

e4m Staff Apr 21, 2026 7:59 AM

Karan Bedi and Priti Shahani shortlisted for Applause CEO role?blur=25

Industry chatter links the former Junglee Pictures president Shahani to the Aditya Birla Group’s content arm; company maintains silence

e4m Staff Apr 20, 2026 8:49 AM

Karan Bedi?blur=25

Speculation suggests Karan Bedi is a frontrunner to lead Applause following Sameer Nair’s exit. While Bedi dismisses it, the Aditya Birla Group has maintained silence

e4m Staff Apr 16, 2026 6:22 PM

applause?blur=25

After CEO Sameer Nair’s exit, speculations emerge around Applause Entertainment’s future, its content strategy and leadership

Kanchan Srivastava Apr 15, 2026 6:06 PM

Sameer Nair Applause Entertainment CEO exit?blur=25

It remains unclear who will take over Nair’s responsibilities or what his next move will be

Kanchan Srivastava Apr 13, 2026 4:09 PM

Arjun Kalra joins Uber as Head of Marketing India South Asia?blur=25

Arjun Kalra will also be part of both the APAC Marketing and India & South Asia (INSA) leadership teams

e4m Staff Apr 8, 2026 4:04 PM

Apple Co-Founder Steve Wozniak?blur=25

Steve Wozniak questions AI’s depth, says current systems lack understanding, emotion and intent

e4m Staff Mar 31, 2026 2:52 PM

apple 50 years?blur=25

Apple has hosted a series of celebrations across major global cities, with each location reflecting a mix of community engagement, creativity, and live experiences

e4m Staff Mar 30, 2026 4:31 PM

Lilian Rincon appointed VP Product Marketing AI at Apple?blur=25

Lilian Rincon was with Google for almost a decade leading its ⁠shopping and ​assistant products

e4m Staff Mar 28, 2026 8:25 AM

Think9 acquires Whoppl, launches Nova9?blur=25

New entity to create high-velocity brand storytelling systems designed for the attention economy, the company said

e4m Staff Mar 18, 2026 5:49 PM

Think9 acquires Whoppl, launches Nova9?blur=25

Nova9 will be a specialised unit designed to power high-velocity

e4m Staff Mar 18, 2026 1:46 PM

Limited Stock?blur=25

Rising tensions in West Asia are affecting LPG supply chains, raising concerns in India. The uncertainty has led to a surge in demand for induction cooktops and other electric cooking appliances

Shalinee Mishra Mar 16, 2026 9:30 AM

Apple’s ‘Glad I Met You’ Film?blur=25

Apple’s ‘Shot on iPhone 17 Pro’ film blends live-action and stop-motion craft to tell a moving Chinese New Year story, and wins top honours at ONE Asia

Aryendra Khan Mar 5, 2026 8:41 AM

Household Appliances?blur=25

Industry experts say early heatwaves and unseasonal rain are prompting brands in beverages, ACs, personal care, and QSR to front-load summer campaigns ahead of competitors

Sunidhi Vijay Mar 2, 2026 9:31 AM

Versuni India names Amlan Pati as Marketing Director & Business Head – Kitchen Appliances?blur=25

Amlan joins Versuni India from Samsung Electronics India, where he most recently served as General Manager – Category Head, Galaxy S Series

e4m Staff Feb 12, 2026 3:18 PM

Vikas Kumar appointed Co-Founder at IndoBevs?blur=25

Vikas Kumar will oversee IndoBevs’ operational strategy, enhance manufacturing capabilities, and strengthen supply chain systems

e4m Staff Feb 11, 2026 3:57 PM

Apple elevates Avtar Ram Singh as Head of International Marketing?blur=25

Avtar Ram Singh will be overseeing App Store, Apple Arcade & Games App

e4m Staff Feb 2, 2026 11:48 AM