Think9 acquires Whoppl, launches Nova9

Nova9 will be a specialised unit designed to power high-velocity

by e4m Staff
Published: Mar 18, 2026 1:46 PM | 1 min read

Think9, founded by Ashni and Avni Biyani, daughters of Kishore Biyani along with Brand Evangelist Santosh Desai, has acquired Whoppl.

The acquisition marks the launch of Nova9, a specialized unit designed to power high-velocity, culture-driven storytelling systems for the attention economy.

Santosh Desai, Co-Founder, Think9 Consumer Technologies and CEO, Futurebrands India, commented: “The launch of Nova9 marks a significant shift in how brands will approach digital marketing, moving beyond campaign-based communication toward culture-led narrative ecosystems that are native to platforms and communities.“

“Nova9 will expand its capabilities by hiring across multiple disciplines, including cultural strategists, creative storytellers, meme and community specialists, platform-native content strategists, and AI data analysts focused on real-time cultural signals. The goal is to build a multidisciplinary team capable of decoding culture and translating it into high-impact brand narratives.”

Ramya Ramachandran, Founder & CEO, Whoppl, said: “Over the past few years, we’ve seen a fundamental shift in how brands earn attention—moving from broadcasting messages to building stories that people want to engage with and co-create. At Whoppl, we built a creator-powered ecosystem designed for this new reality. Partnering with Think9 allows us to scale that vision exponentially. With Nova9, we are building a culture-first storytelling engine that enables brands to move at the speed of the internet—creating narratives that are not just seen, but shared, remixed, and lived.”