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Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Prior to this, Prabhjeet Singh served as the President of Uber India and South Asia
Prior to joining YRF, Jethi served as Head of Business Development at Cornerstone Sport and Entertainment Private Limited
The fresh capital will be deployed to strengthen its technology platform, expand Nexedge's senior banker network, extend its footprint across India
e4m Staff Aug 26, 2026 8:29 AM
Uflex and CreativeMud will work towards developing communication that strengthens consumer engagement
e4m Staff Aug 25, 2026 3:56 PM
Divya Narayan, Leila Bilimoria Surti and Saji Abraham have taken up the position
e4m Staff Aug 25, 2026 2:47 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
Prior to her promotion, Neha Talreja served as the Senior Brand Executive
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
e4m Staff Aug 22, 2026 9:02 AM
As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent
e4m Staff Aug 21, 2026 3:28 PM
Creators can receive an additional Rs 10,000 for every 1 lakh views generated
e4m Staff Aug 20, 2026 3:03 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
Imran Fazal Aug 19, 2026 6:27 PM
She joins DSPAM from JioBlackRock Mutual Fund, where she served as Chief Client Officer
e4m Staff Aug 19, 2026 12:25 PM
e4m was the first to break the news of Rajan moving on from Bloomberg Media
e4m Staff Aug 18, 2026 4:57 PM
The mandate encompasses end-to-end media strategy, planning, buying and activation
e4m Staff Aug 18, 2026 12:16 PM
Chandrahas Shetty recently stepped down as Head of Demand, India at Magnite
e4m Desk Aug 18, 2026 11:59 AM
Soni was earlier Director-Google Play, APAC Scaled Business & Partner Ecosystem.
e4m Staff Aug 15, 2026 9:26 AM
Neha Sharma Katyal brings over 18 years of leadership experience across digital media, advertising and technology
e4m Staff Aug 12, 2026 3:34 PM
The platform said creators will need to demonstrate sustained audience engagement to remain eligible for revenue sharing from Shorts
e4m Staff Aug 12, 2026 1:32 PM
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition
e4m Staff Aug 12, 2026 12:36 PM
He will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India
e4m Staff Aug 12, 2026 7:48 AM
Shetty served as Head Sales Strategy & Planning (Linear and Digital) at the media company
e4m Staff Aug 11, 2026 6:06 PM
Girish Balachandran appointed Group CEO; Nandita Lakshmanan transitions to Founding Partner Group also strengthens its leadership team with three senior appointments
e4m Staff Aug 11, 2026 3:49 PM
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations
e4m Staff Aug 11, 2026 1:12 PM
The agency will handle media relations and thought leadership for the Pune-based Salesforce partner
e4m Staff Aug 11, 2026 12:23 PM
According to media reports, Paramount is offering theater operators a three-year agreement under which the company will promise to release at least 30 films annually
e4m Desk Aug 11, 2026 11:23 AM
Knowing who saw an ad isn't worth much on its own anymore; advertisers also want to know the exposure was real, that it did something, and where the next dollar should go
Shantanu David Aug 11, 2026 8:54 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
Aswin K succeeds Sy Yen Chen, who served as General Manager, India for more than five years
e4m Staff Aug 10, 2026 12:59 PM
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
The agreement will see Emirates continue as the football club’s front-of-shirt, training kit and stadium naming rights partner
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM
In her new role, Kapoor will oversee strategic planning, media relations, brand reputation, crisis communication, celebrity and influencer partnerships, and integrated campaign development
e4m Staff Aug 7, 2026 12:11 PM
Sachin Mohan has been appointed as Head of Strategic Alliances - Institutions and Industry Partners (India) at Emeritus
In this role, Singh will lead GScale's marketing, business development, strategic partnerships, and go-to-market initiatives
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers
Sandhi Sarun Aug 7, 2026 9:30 AM
The account, worth over $600 million in annual media spend will transition in Q4 2026
Prior to joining Ericsson, Randeep has served as Head of Telco and Strategic Partnerships at Google India
e4m Staff Aug 6, 2026 12:03 PM
Mumbai-based consultancy becomes the Network's 15th partner agency, expanding its global reach and international capabilities in reputation management, crisis advisory and stakeholder engagement
e4m Staff Aug 6, 2026 11:21 AM