organic
As audiences grow wary of overt ads, PR gifting offers a subtle workaround. Seemingly spontaneous social posts are often the result of precise timing, cultural fit, and strategic seeding
Shalinee Mishra Feb 10, 2026 9:11 AM
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Sunidhi Vijay Jan 13, 2026 9:00 AM
Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators
Sunidhi Vijay Dec 11, 2025 8:54 AM
Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi
e4m Staff Aug 25, 2025 1:32 PM
The campaign has been conceptualised and executed by Eggfirst Advertising and Design Ltd
e4m Staff Jul 28, 2025 10:47 AM
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
e4m Staff Jul 11, 2025 12:21 PM
This campaign was conceptualised and developed by Creativeland Asia Advertising
Kapoor’s belief in purity and wellness choices makes her association with Organic Tattva a natural and powerful association, the company said
e4m Staff Jun 10, 2025 11:58 AM
His determination to excellence and integrity mirrors with the brand’s unwavering commitment to deliver high-quality, trusted, organic products, stated the company
e4m Staff May 19, 2025 5:13 PM
As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition towards organic strategies
Shantanu David Feb 4, 2025 8:44 AM
Srishti Gairola takes on the creative mantle as National Creative Director
Sonam Pama joins AV Organics with over 15 years of experience in strategic marketing, brand management, and digital marketing
e4m Staff Aug 12, 2024 12:22 PM
The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens
exchange4media Staff May 17, 2023 4:00 PM
The campaign revolves around the Lotus Organics+ Precious Brightening Range
exchange4media Staff Jan 9, 2023 12:30 PM
Prior to this, Mansukhani worked as Head of Department – Marketing, Boddess Retail
exchange4media Staff Jun 21, 2022 9:33 AM
Thariyan was previously CEO of DT Nxt, the English language newspaper of Daily Thanthi
exchange4media Staff May 31, 2022 10:04 AM
The brand aims to break through the gendered clutter surrounding skincare and bolster brand visibility
exchange4media Staff May 12, 2022 3:51 PM
The brand's #CelebSquad collaboration with the actors is targeted towards empowering Indian consumers with new-age Ayurvedic skincare solutions
exchange4media Staff Apr 19, 2022 6:50 PM
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the road ahead
Simran Sabherwal Feb 18, 2022 8:37 AM
The Group will be investing a further Rs 75 crores in growing the brand
exchange4media Staff Jan 24, 2022 11:08 AM
The business will be handled by the agency’s Gurgaon office
exchange4media Staff Jan 18, 2022 3:50 PM
The Mumbai-based agency will manage the brand's overall digital marketing strategy, media spends, SEO, ORM & website hygiene
exchange4media Staff Jan 3, 2022 1:42 PM
The #TowardsHealthyEating campaign lays emphasis on the need to maintain a healthy lifestyle for children by including nutritious and chemical-free food in their diet
exchange4media Staff Dec 19, 2021 11:59 AM
Dutta the Group Managing Director of ORGANIC INDIA shares his views on health and happiness, and his association with The Restore Awards
exchange4media Staff Nov 1, 2021 12:42 PM
Dhiman’s primary responsibilities revolve around leading the marketing endeavours and revenue growth
exchange4media Staff Oct 11, 2021 5:34 PM
The agency will provide marketing solutions across platforms, formats and media
exchange4media Staff Sep 6, 2021 12:00 PM
Prior to BVO, Singhal has worked with Cheil Worldwide, DigitasLBi, Reprise Media and AkkiDokie Digital
exchange4media Staff Aug 17, 2021 6:35 PM
The campaign features actress Soha Ali Khan and Indian Women's National Cricket team captain Mithali Raj to lead the conversation about immunity building
exchange4media Staff May 29, 2021 6:00 PM
The first campaign with Dia Mirza celebrating earth day commences on April 16
exchange4media Staff Apr 15, 2021 12:19 PM
Before joining Organic India, she has worked with companies such as Titan, Britannia, and Godrej
exchange4media Staff Mar 3, 2021 6:24 PM
The Group has said it is tracking ahead of the targeted 7% cost reduction announced in May 2020
exchange4media Staff Nov 12, 2020 10:06 AM
Performance better over last quarter when decline was 18.3%
exchange4media Staff Oct 24, 2020 8:31 AM
Origami is looking forward to improving Pure & Sure's brand communication and engagement with some out-of-the-box brand and digital-led initiatives
exchange4media Staff Jan 2, 2020 3:35 PM