MSL India elevates Vidhi Thakur to Chief Operating Officer at Organic

Organic by MSL has strengthened its leadership team with key elevations.

Tushar Bajaj, MD Organic by MSL, said, "I am delighted to share the promotions of our two leaders in shaping the future of Organic. We are incredibly lucky to have in-house talent with a unique understanding of audiences and risks and being able to power solutions with innovation and creativity.”

Vidhi Thakur has taken on the role of Chief Operating Officer for Organic by MSL in addition to leading the integrated Social Sector practice, Mobilise.

Sharing her thoughts on the elevation, she said, "I am deeply honoured to take on the role of Chief Operating Officer at Organic by MSL. MSL is where I have had the privilege to grow and evolve alongside an incredible team witnessing firsthand the agency's transformation and our remarkable achievements together. Our collective dedication to innovation and excellence has shaped my journey here. I look forward to leading us into the next chapter of our growth.”

Srishti Gairola has been elevated to lead the creative duties as National Creative Director in addition to her role as EVP leading the west for Organic by MSL.

On her new role, Srishti said, “We've been hard at work at Organic, building a future-ready team and bringing home some of the best and most innovative brands in the country. The success we've seen is a direct result of that hard work. We now have some of the best creative talent in the industry and I am super excited at what we can deliver for our clients.”

Commenting on the changes, Amit Misra, CEO of MSL South Asia, said, “Organic by MSL has grown from being 10% of our business to now contributing to 50%. The team has augmented our strong public relations offering, allowing us to cater to the diverse and evolving needs of our clients."