Organic Tattva launches new campaign featuring Kareena Kapoor Khan

The campaign has been conceptualised and executed by Eggfirst Advertising and Design Ltd

by e4m Staff
Published: Jul 28, 2025 10:47 AM | 2 min read

Kareena Kapoor Khan x Organic Tattva

Organic Tattva has launched its latest campaign titled ‘Har Maa Ka Vishwas’, featuring actor and wellness icon Kareena Kapoor Khan. The campaign has been conceptualised and executed by the advertising agency, Eggfirst Advertising and Design Ltd.

The campaign highlights the deep trust every mother places in the choices she makes for her family, especially when it comes to food. The campaign brings alive this emotional connection through Kareena Kapoor Khan. She embodies the modern-day Indian woman who is aware, confident, and committed to purity.

The campaign includes a series of four TVCs, led by the flagship film ‘Har Maa Ka Vishwas’, supported by three thematic films built around the thought: ‘Switch to Purity, Switch to Organic Tattva.’ These TVCs focus on everyday food essentials like dal, rice, and sprouts, and build a strong case for choosing organic in the daily lives of Indian households.

With a strategic rollout across digital, social media and other channels, the campaign has been designed to reach and resonate with audiences across urban and semi-urban India.

Mr. Ravikant Banka, Founder & MD, Eggfirst said:

“At Eggfirst, we aim to build purposeful stories that strike a chord. This campaign captures a mother’s instinctive choice for her family’s health. It’s not just an ad; it's a reflection of what Organic Tattva stands for.”

Mrs. Kriti Mehrotra, Director, Organic Tattva said:

“At Organic Tattva, we don’t just sell food, we honour every mother’s instinct to choose right. With Kareena Kapoor Khan, ‘Har Maa Ka Vishwas’ becomes a heartfelt promise from our kitchen to yours.”