ooh-media
Experts talk about the potency of a standardized measurement system as DOOH gains prominence
Rasika Kiran Upasani Dec 2, 2021 9:04 AM
The media rights were won following a competitive bidding process
exchange4media Staff Apr 7, 2021 3:52 PM
The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC
exchange4media Staff Mar 2, 2021 8:09 AM
Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards
exchange4media Staff Feb 9, 2021 8:37 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation
exchange4media Staff May 28, 2020 11:28 AM
Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee
Noel Dsouza May 26, 2020 8:27 AM
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
Noel Dsouza Apr 13, 2020 8:48 AM
The NEONS OOH Awards will be held on March 12 and 13 at Taj Santacruz, Mumbai
exchange4media Staff Jan 24, 2020 9:17 AM
Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward
Noel Dsouza Jan 14, 2020 9:37 AM
Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry
Anjali Thakur Jan 8, 2020 8:59 AM
Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market
Noel Dsouza Nov 13, 2019 8:54 AM
The event saw senior representatives of companies and media agencies tapping into innovative marketing opportunities and exploring promotion zones at the airport
exchange4media Staff Oct 22, 2019 6:03 PM
Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive
Anjali Thakur Sep 12, 2019 8:42 AM
According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital
Dolly Mahayan Aug 29, 2019 8:36 AM
Launch India's first business content-driven, real-time DOOH network BizTalk
exchange4media Staff Aug 26, 2019 11:31 AM
Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side
exchange4media Staff May 8, 2019 8:54 AM
The three-week campaign has generated a lot of buzz in Mumbai and Pune.
exchange4media Staff Sep 25, 2018 2:56 PM
Conceptualised by Span Communications, the campaign is live in Delhi/NCR, Mumbai, Pune, Bangalore & Hyderabad
exchange4media Staff Jun 6, 2015 9:07 AM
