ooh-media
mib guidelines for government ads?blur=25

The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC

exchange4media Staff Mar 2, 2021 8:09 AM

BMC announcements on Mumbai OOH hoardings?blur=25

Giving a much-needed fillip to Mumbai OOH, BMC’S 2021-22 Budget announced some encouraging news like exemption from hoarding fees and plans for new signage boards

exchange4media Staff Feb 9, 2021 8:37 AM

BFSI and Real Estate on OOH?blur=25

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

JustOutdoor?blur=25

The platform also aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring and evaluation

exchange4media Staff May 28, 2020 11:28 AM

OOHIndustry?blur=25

Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee

Noel Dsouza May 26, 2020 8:27 AM

Transit OOH Impact on Coronavirus?blur=25

Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2

Noel Dsouza Apr 13, 2020 8:48 AM

NEONS OOH Awards 2020?blur=25

The NEONS OOH Awards will be held on March 12 and 13 at Taj Santacruz, Mumbai

exchange4media Staff Jan 24, 2020 9:17 AM

Atin Gupta?blur=25

Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward

Noel Dsouza Jan 14, 2020 9:37 AM

Rishabh Mehta?blur=25

Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry

Anjali Thakur Jan 8, 2020 8:59 AM

Rajesh Radhakrishnan?blur=25

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

Times OOH?blur=25

The event saw senior representatives of companies and media agencies tapping into innovative marketing opportunities and exploring promotion zones at the airport

exchange4media Staff Oct 22, 2019 6:03 PM

Uber OOH?blur=25

Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive

Anjali Thakur Sep 12, 2019 8:42 AM

Pic?blur=25

According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital

Dolly Mahayan Aug 29, 2019 8:36 AM

Rahul Biswas Gautam Bhirani?blur=25

Biswas has more than 10 years of work experience in the OOH advertising industry, both in the client side and the agency side

exchange4media Staff May 8, 2019 8:54 AM

99acres.com launches new OOH campaign?blur=25

Conceptualised by Span Communications, the campaign is live in Delhi/NCR, Mumbai, Pune, Bangalore & Hyderabad

exchange4media Staff Jun 6, 2015 9:07 AM

IPL 7 disappoints OOH agencies, venue change said to be a factor?blur=25

OOH players usually are not too excited about the IPL as most advertisers prefer to spend more on TV. However, this year's venue shift to Sharjah has made it an even harder

Abhinn Shreshtha May 28, 2014 8:12 AM

Mumbai Monorail ad spots remain blank as vendors, MMRDA tussle over price?blur=25

The initial advertising tender for the first phase of the Mumbai Monorail was released in September 2013, but has seen no takers, with vendors blaming the high license fee & lack of commercial viability

Abhinna Shreshtha Mar 6, 2014 7:50 AM