Hit hard by COVID-19, Delhi OOH players ask for licence fee waiver
Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee
The OOH (out of home) industry has faced a major brunt in terms of getting visibility for campaigns due to the nationwide lockdown. Brands have shifted media spends to other mediums such as digital and TV. Caught in the situation, OOH media owners in Delhi have asked local civc bodies for waivers and concessions on the licence fee. The agencies have approached the Deputy Commissioners of South Delhi Municipal Corporation and East Delhi Municipal Corporation for the relief.
Talking off the record, an OOH media owner said they have asked the civic bodies for a 100 per cent waiver of the fees for April and May 2020. From June, they will pay for the sites that have already been sold to them, but want the civic bodies to write off the licence fee for the spots that are vacant.
Further, the media owners have also asked for an easy exit route for the players who are faced with severe financial distress, an option that is provided in the contracts issued by the authorities.
According to a prominent OOH player, media owners are still being asked to pay rent for sites that have been leased to them by the Delhi Transport Corporation, which has added to their woes.
Though media companies have submited their request, the civic bodies are yet to take a decision on it.
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