mom
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
The appointments have come across media, content, cinema, sponsorships & OOH verticals
e4m Staff Aug 25, 2026 12:51 PM
As feeds move faster than campaigns, Indian ad agencies are relearning the art of picking their cultural battles
Aryendra Khan Aug 25, 2026 9:18 AM
At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for
e4m Staff Aug 20, 2026 8:07 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data
Ganapathy Viswanathan Aug 5, 2026 8:40 AM
With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings
NATIVE CONTENT Jul 30, 2026 12:35 PM
Shukla joins the company with a rich experience in brand strategy, creative communication, consumer engagement, and integrated marketing
e4m Desk Jul 24, 2026 12:18 PM
Rakasree Basu is the founder and producer of Glasgow-based Momentum Films
e4m Staff Jul 22, 2026 2:57 PM
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clever brand integrations
Aryendra Khan Jul 20, 2026 7:44 AM
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
e4m Staff Jun 17, 2026 3:06 PM
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
e4m Staff Jun 17, 2026 1:03 PM
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
Aryendra Khan Jun 5, 2026 8:58 AM
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Sylvia Dutta, Lead Corporate Communications & PR, Wow! Momo Foods, reflects on how narrative and communications capital quietly shape trust, credibility, and long-term value.
Sylvia Dutta Apr 29, 2026 11:41 AM
As FMCG brands invest more in momfluencers, creator earnings remain uneven, highlighting a gap between brand spending and influencer payouts
Shalinee Mishra Apr 29, 2026 8:48 AM
While some industry leaders say AI-triggered ads are driving higher engagement, others acknowledge that separating the impact of the ad from the impact of the moment could prove difficult
Shantanu David Apr 22, 2026 8:35 AM
Prior to joining Lenexis Foodworks, Arvind R P served as Chief Business Officer (South) at McDonald’s India
e4m Staff Apr 6, 2026 11:20 AM
Dutta joins the company after a long stint of nearly 15 years with Jubilant FoodWorks Ltd
e4m Staff Mar 24, 2026 10:58 AM
Prior to his promotion, Rahul Kumar Gupta held the role of Deputy General Manager at the company
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
Sunidhi Vijay Jan 22, 2026 8:58 AM
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
Sunidhi Vijay Jan 12, 2026 9:18 AM
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Anuja Jain Jan 7, 2026 9:33 AM
As part of the execution, MOMS Outdoor installed a green billboard crafted using over 4,000 live plants at the DND Flyover, marking the key entry point into Delhi from Noida
One of the most widely shared clips from the concert features Tara Sutaria, who performed on stage with Dhillon during his performance of the song Thodi Si Daaru
e4m Staff Dec 29, 2025 6:18 PM
Marketers say Black Friday is now one of the biggest H2 shopping moments for Indian consumers and there is a clear shift in customer behaviour, with shoppers showing strong interest across categories
Sunidhi Vijay Nov 28, 2025 9:16 AM
MoAI enables brands to generate creative content, uncover actionable creative insights, and produce videos efficiently, all within a single platform
e4m Staff Nov 27, 2025 5:15 PM
It has been deployed across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai
e4m Staff Nov 17, 2025 10:03 AM
The campaign captures intimate and emotional moments in the lead-up to weddings
From legendary veterans to current superstars, Bollywood (and regional cinema) erupted in a chorus of praise, pride, and emotional congratulations
Murali Krishnan remembers Piyush Pandey for inspiring generations with his unique voice and unmatched connection to the Indian audience
e4m Staff Oct 25, 2025 1:53 PM
The judges found that the rival mark “WOW Burger” was confusingly similar to WOW Momo’s established trademarks
e4m Staff Oct 22, 2025 11:07 AM
Moment.AI is an AI-led contextual ad insertion tool to help brands ‘own the feeling, own the moment’
According to Collective Artists, some of the companies working with the AI creator are Magic Moments, Spirit of Kashmir, SuperYou and Freakins
e4m Staff Aug 19, 2025 3:11 PM
The Indian spirits maker will invest up to $4.56 million to launch D’YAVOL Añejo, aged for about two years in wine casks and slated for release by December 2025
e4m Staff Aug 13, 2025 8:28 AM
Prior to joining Wow! Momo, Nimish Chaudhary was Vice President of Engineering at Jubilant FoodWorks
e4m Staff Aug 12, 2025 9:39 AM
The restructuring will see Good Glamm’s portfolio of digital-first beauty and personal care brands sold off individually, with each brand expected to operate under new ownership
e4m Staff Jul 23, 2025 6:15 PM
To emphasise on the issue, Mom’s Magic hosted a thought-provoking panel discussion in Kolkata on ‘Normalizing and Encouraging Adoption in India’.
e4m Staff Jul 19, 2025 8:36 AM
Marketing leaders from Bisleri International, Reliance, Raymonds, Castrol and other top brands convened at BW Momentum 2025
e4m Staff May 31, 2025 3:37 PM
The TVC beautifully captures the essence of a mother’s unwavering support in helping her child shine
e4m Staff May 28, 2025 6:46 PM
Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan
e4m Staff May 26, 2025 11:53 AM
Industry watchers reflect on the many wrongs of brands and influencers tapping into public sentiments during topical marketing under the guise of patriotism during trying times
Soumya Gawri May 22, 2025 9:03 AM
Mother’s Day-inspired OOH campaign transforms mom’s constant nagging into heartfelt nudges of care, reminding young Indians that “behind every taana, there’s a mother who cares
e4m Staff May 20, 2025 6:34 PM
The film places four individuals in a controlled setting where they are woken up at random hours and asked to perform parenting tasks
e4m Staff May 12, 2025 4:38 PM
Yagnik, CEO of MOMS Outdoor Media Solutions, took centre stage with a compelling keynote that transformed the audience’s perception of OOH advertising at the e4m Neons OOH Summit & Awards
