mens-day
Roshni Kavina, National Creative Director, Saatchi & Saatchi India, reflects on how leadership must evolve over the next decade, not just change
Roshni Kavina Mar 26, 2026 8:23 AM
Shalini Rao, Chief Marketing Officer of BIAL, discusses how value will depend on intelligent AI use, Gen Z’s impact on workplaces, the need for leaders to stay agile, adapt to change and more
Shalini Rao Mar 17, 2026 9:34 AM
Natasha Tuli, Founder of Soulflower, says that while women’s representation in leadership has grown, true leadership goes beyond visibility and is about building institutions that endure
Natasha Tuli Mar 14, 2026 9:05 AM
Poulomi Roy, CMO of Joy Personal Care (RSH Global), explains how brand storytelling has evolved from being brand-driven to shaped by consumer experiences and perspectives
Poulomi Roy Mar 12, 2026 8:53 AM
Akshali Shah, Executive Director at Parag Milk Foods, says leadership is entering a reset phase, where clarity, sound judgement and accountability will matter more than hierarchy or control
Akshali Shah Mar 11, 2026 8:38 AM
To mark International Women’s Day, diplomats recreated the viral ‘Dhurandhar’ trend, blending Bollywood flair with a tribute to the women working at the mission
Vaishnavi Deshpande Mar 10, 2026 2:49 PM
Sujata Dwibedy, CEO at dentsu X, shares how women in leadership roles can mentor other women and support their upward mobility
Sujata Dwibedy Mar 10, 2026 9:00 AM
For marketers, events like these are experiential platforms blending fitness, community engagement, and purpose-driven messaging
e4m Staff Mar 9, 2026 11:45 AM
The ‘Why Not’ campaign highlights situations where women step into spaces traditionally assumed to belong to men
e4m Staff Mar 9, 2026 11:36 AM
Babita Baruah, CEO of VML India, writes that leadership in the next decade must embrace inclusivity, challenge the status quo, and prioritise people over processes
Babita Baruah Mar 9, 2026 9:47 AM
There has been a shift from symbolic support to strategic investment by brands in women's sports tournaments; early doubts about commercial viability are also fading, note marketers
Shalinee Mishra Mar 9, 2026 8:36 AM
Marking International Women’s Day, Ritu Mathur highlights the true spirit of “Give to Gain” and how expanding opportunities enables women to lead
Ritu Mathur Mar 7, 2026 11:15 AM
On IWD, Jyotsna Dash Nanda highlights why stronger female representation in economics is crucial to shaping more inclusive policies, financial systems, and sustainable societal progress
Jyotsna Dash Nanda Mar 6, 2026 5:45 PM
The film reminds India that a delivery partner’s capability is not defined by their gender
GoKwik’s analysis of consumer behaviour also highlights a ‘silent upgrade’ in personal care
We celebrate the leadership of Minakshi Handa, Vice President Marketing at ITC Limited, on Women's Day 2025
We celebrate the leadership of Aditi Mishra, the CEO of Lodestar UM, on Women's 2025
The company's Women's Day ad is in line with its commitment to empower women in the energy sector
'We aim to spark a crucial conversation about how society views and treats working mothers,' said Joy Chatterjee, Marketing lead of Mankind's Consumer biz
e4m Staff Mar 3, 2025 11:45 AM
Marketing expert Vishesh Sharma remembers his senior who taught him the ropes of journalism in the early days of his career
Vishesh Sharma Mar 18, 2024 9:22 AM
Adman Titus Upputuru writes about the sacrifices of his beloved sister, Usha Hephzibah Upputuru, who raised him and his brothers following their mother's untimely death
Titus Upputuru Mar 16, 2024 8:18 AM
At the heart of the #PowerThePotential campaign is a digital film that tells the story of a woman and her mother-in-law embarking on an entrepreneurial venture together
As brands jostle to get women's attention, some stood out in terms of creativity, impact and sincerity this year
Guest Column: Aparna Garg, Head- Corporate Communications and Investor Relations, Indian Energy Exchange writes about the importance of investing in a female workforce
Aparna Garg Mar 8, 2024 4:05 PM
The initiative was based on the insight that while India has the most number of enrollments in STEM education, the conversion of women who actually get into the workstream after that is just 17%
Sohini Ganguly Mar 8, 2024 1:24 PM
India is more than just its metros, say experts who aver that real progress may come only when brands catering to Bharat stop regressive portrayal of women in rural markets
Tanzila Shaikh Mar 8, 2024 9:17 AM
The Women's Day campaign has been created by SBI's in-house creative team
e4m Staff Mar 4, 2024 11:26 AM
The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor
e4m Staff Feb 26, 2024 12:45 PM
From Bail Kolhu to Dove, brands attempted to change the stereotypical discourse on what it means to be a man today
e4m Staff Nov 20, 2023 8:45 AM
This International Women's Day, brands shined the spotlight on pressing issues that women face today
exchange4media Staff Mar 8, 2023 9:02 AM
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
Sandhya Raghavan Nov 18, 2022 9:08 AM
In today’s edition of e4m women’s day series, Bijalwan, CMO of Crompton Greaves Consumers Electricals Ltd, speaks on gender equality and how gender-just workplaces can help women excel
Mansi Sharma Mar 29, 2022 12:30 PM
As part of our Women’s Day series, we speak to Divya Reddy Shah, General Manager (L’Oréal Paris), L’Oréal India
exchange4media Staff Mar 25, 2022 4:36 PM
As part of the e4m Women’s Day series, we caught up with the Co-founder of Good Glamm Group and Founder of Baby Chakra. Naiyya Saggi shares with us her thoughts on a gender-equal tomorrow
exchange4media Staff Mar 24, 2022 8:27 AM
As part of the e4m Women’s Day special series, journalist-turned-entrepreneur Shaili Chopra shares her ideas on gender equality and related issues
exchange4media Staff Mar 23, 2022 2:01 PM
Misra, Director of Public Affairs, Truecaller India, shares her thoughts on gender equality & her advice for young women professionals
Mansi Sharma Mar 23, 2022 1:18 PM
Roy, Chief Marketing Officer, RSH Global, shares her thoughts on gender equality, women's role in marketing and more
Sonam Saini Mar 23, 2022 8:44 AM
In today's edition of e4m's 'Women's Day' series, Kamolika Peres, Director - Enterprise, Midmarket, SAARC, Google Cloud India, talks about gender equity, opportunities for women in tech, & more
Shantanu David Mar 21, 2022 8:49 AM
As part of the month-long e4m-Women’s Day series, we caught up with Preeti Reddy, Chairwoman - South Asia, Insights Division, Kantar. Read on
exchange4media Staff Mar 17, 2022 8:34 AM
Choubey, Director, Digital First Businesses, Google India, writes, "Stepping out of one's comfort zone and embracing change has such a positive impact in the long run"
Roma Dutta Choubey Mar 15, 2022 8:37 AM
Nidhi Gupta, Senior Product Manager, Search Ads, Google and Preeti Lobana, Vice President, gTech Customer Experience, share inspiring messages for women
Nidhi Gupta & Preeti Lobana Mar 14, 2022 8:38 AM
Deeksha Kaushal, Director, Financial Services and Banking Partnerships, Google Pay and Madhuri Duggirala, Vice President, gTech Customer Experience, share messages for women
Deeksha Kaushal & Madhuri Duggirala Mar 11, 2022 8:58 AM
Narasimhan, VP & Head-Marketing & Communications, South Asia, Mastercard, shares her thoughts on the role of men in creating a gender-equal society, the portrayal of women in advertising & more
Mansi Sharma Mar 11, 2022 8:46 AM
Guest Column: Rama Tadepalli, Co-Founder, Mintoak Innovations, writes on the need to celebrate the perspectives women bring to every aspect of the business
Rama Tadepalli Mar 10, 2022 11:56 AM
Chitra Sood, Product Operations & Strategy Principal, Google Cloud, writes on the power of networking and the transformational changes it brings
Chitra Sood Mar 10, 2022 8:55 AM