Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms

e4m Staff May 27, 2026 9:20 AM

The mandate encompasses all media planning and execution responsibilities across India

e4m Staff Apr 7, 2026 1:20 PM

Lyxel&Flamingo will lead Big Bowl’s social media strategy, content ecosystem development, digital performance marketing, media planning and buying, and campaign amplification across platforms

e4m Staff Mar 11, 2026 12:30 PM

According to the latest Media Partners Asia report, advertising-supported models set to claim 70% of incremental growth

e4m Staff Jan 20, 2026 9:24 AM

The partnership will steer Maersk's marketing operations across 130 countries from a central hub in Copenhagen

e4m Desk Oct 3, 2025 12:54 PM

According to the report from Media Partners Asia, other regions such as Japan, South-East Asia, Latin America, and India are also starting to see traction

e4m Staff Sep 17, 2025 11:38 AM

According to Media Partners Asia’s latest Asia Video Content Dynamics 2025 report, Asia’s content spend is expected to dip 2% in 2025

e4m Staff Sep 12, 2025 10:02 PM

According to Media Partners Asia’s latest Asia Video Content Dynamics 2025 report. Asia’s content spend is expected to dip 2% in 2025

e4m Staff Sep 12, 2025 7:06 PM

A report by Media Partners Asia said that sports content attracted the highest number of unique viewers, with 9 of the top 15 titles belonging to the sports genre — 6 of which were BCCI events

e4m Staff Sep 19, 2024 12:14 PM

The mandate was won in a multi-agency pitch process

e4m Staff Mar 6, 2024 6:29 PM

According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028

e4m Staff Jan 4, 2024 3:38 PM

The report 'India Online Video Report: Analysis of Consumption, Content & Investment Trends' by Media Partners Asia studied digital content consumption in India in 2022 and Q1 of 2023

exchange4media Staff May 17, 2023 6:17 PM

The collaboration will start in April

exchange4media Staff Feb 17, 2023 11:19 AM

According to a new report by Media Partners Asia, the competitive intensity is set to grow between global giants and newly capitalised local players

exchange4media Staff Jul 27, 2022 6:44 PM

A report by MPA predicts that more than 96% of India’s pay-TV homes will be digitalized by 2025

exchange4media Staff Apr 13, 2021 4:25 PM

Shah, Vice President, Media Partners Asia, shares interesting insights on how the telecom sector will impact the digital economy

Dipali Banka Jul 3, 2020 8:26 AM

Zirca will work towards maximizing Fandom’s advertising revenue potential, build the brand’s presence and expand its pool of demand partners in the region

exchange4media Staff May 26, 2020 1:32 PM