mca
While Mike Cavanagh will be the CEO of NBCUniversal, Comcast’s former CFO Michael Angelakis to be CEO of Comcast
e4m Staff Jun 30, 2026 11:56 AM
Companies directed to discontinue practices that undermine informed consumer consent
The IPO comprises a total issue size of ₹58.04 crore and will be listed on the NSE Emerge platform
e4m Staff May 4, 2026 11:02 AM
The Mumbai-based company seeks to scale its presence in the OOH advertising segment and deepen its play in digital OOH inventory
e4m Staff Apr 29, 2026 1:35 PM
Harish Rawat has joined as the SVP of Marketing, Nikhil Sinha as the VP – Business, and Saurabh Jain as the Finance Controller
e4m Staff Mar 25, 2026 12:32 PM
Warner Bros Discovery’s board had previously turned down an earlier, mostly cash proposal from Paramount that valued the studio at roughly $60 billion, or about $24 per share
While Comcast and Netflix are eyeing Warner Bros.’ film and television library, Paramount has expressed interest in acquiring the entire company
For the quarter ended June 30, Comcast posted revenue of $30.31 billion, up about 2.1% year‑on‑year, surpassing analysts’ estimates of roughly $29.8 billion
e4m Staff Aug 1, 2025 12:17 PM
From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results being shared online
Sunidhi Vijay Jul 7, 2025 9:12 AM
The corporation's revenue from advertising has decreased by 7% to $881 million from the same quarter last FY
e4m Staff Apr 25, 2025 2:23 PM
Anshu Gupta and author-journalist Nilesh Mishra were honoured with the 'Alumni of the Year' award. BBC Hindi's Sarvapriya Sangwan received the 'Journalist of the Year' award
e4m Staff Feb 28, 2025 7:05 PM
The jury comprised experts from various disciplines including journalism, PR and advertising
e4m Staff Jan 21, 2025 7:07 PM
The group announced its restructuring plans on Thursday, December 12, stating that it was creating a 'new corporate structure'
Media veterans Mark Lazarus and Anand Kini will lead the new company
e4m Staff Nov 22, 2024 12:33 PM
Dogra was with Warner Bros Discovery for 14 years before she stepped down last year as president of its Europe, Middle East and Africa (EMEA) business.
The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
e4m Staff May 3, 2024 12:01 PM
On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements
e4m Staff Mar 15, 2024 7:58 AM
Adarsh Menon has over 22 years of experience, and has joined Zoomcar after an eight-and-a-half-year stint with Flipkart and a 12-year stint with Hindustan Unilever
e4m Staff Jan 11, 2024 12:01 PM
The ad leverages an interactive questionnaire about hair type and concerns for an immersive and informative experience
Sanon has teamed up with mCaffeine parent PEP Technologies to launch the skincare brand Hyphen
exchange4media Staff Jul 27, 2023 4:51 PM
The DOOH ad company has created a record with a 20m x 5m LED screen floating on the waters next to the Bandra-Worli Sea Link
exchange4media Staff Mar 22, 2023 11:04 AM
Ogilvy India has conceptualised the campaign starring Jeetender Kumar aka Jeetu Bhaiya
exchange4media Staff Mar 17, 2023 12:23 PM
Ogilvy India planned a host of activities with the brands at the 83rd edition of Kila Raipur Rural Olympics
exchange4media Staff Feb 4, 2023 4:54 PM
Cavanagh will be the third President in the company’s 59-year history
exchange4media Staff Oct 13, 2022 11:38 AM
At the e4m Pride of India Brands - Best of South conference, a panel discussion saw industry leaders speak on how technology can help businesses ace marketing campaigns
exchange4media Staff Aug 29, 2022 8:35 AM
The #RukMat campaign revolves around motivational theme to encourage the audience to push their boundaries
exchange4media Staff Aug 22, 2022 6:29 PM
The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives
exchange4media Staff Jun 7, 2022 10:41 AM
Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta
exchange4media Staff Mar 30, 2022 4:11 PM
The actor is now the face of the brand for its body wash and body scrub
exchange4media Staff Mar 22, 2022 11:20 AM
The agency will handle the entire gamut of media planning, including brand strategy, media buying & implementation
exchange4media Staff Mar 16, 2022 9:57 AM
Prior to this, he was the President for Growth and Marketplace
exchange4media Staff Feb 18, 2022 3:47 PM
The mobile branding solution is bullish about mobile advertising and is excited about creating meaningful branding experiences on a global scale
exchange4media Staff Oct 25, 2021 11:13 AM
For the campaign, Bayer Consumer Health has partnered with GroupM’s MediaCom and mCanvas
exchange4media Staff Aug 28, 2021 8:51 AM
With Oracle Moat’s integration, mCanvas can provide a comprehensive view of campaign performance to their advertisers
exchange4media Staff Aug 25, 2021 5:11 PM
mCanvas' mobile ad led to engagement levels that surpassed industry benchmarks
exchange4media Staff Aug 18, 2021 10:55 AM
The campaign is conceptualised by Havas Media & executed by mCanvas
exchange4media Staff Aug 11, 2021 1:41 PM
The boxes help in streaming content illegally and have the potential to eat into the subscription revenues of pay TVs and OTTs
Javed Farooqui Jun 14, 2021 9:16 AM
The brand has tied up with mCanvas to leverage mobile as the platform to deliver geo-targeted AR campaigns on the small screen
exchange4media Staff Mar 23, 2021 10:11 AM