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As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
For healthcare brands, this shift is translating into communication that prioritises education and evidence over aspirational transformation
Sunidhi Vijay Jul 16, 2026 8:39 AM
Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth
Kumar Suryavanshii Jul 16, 2026 8:22 AM
The e-comm platform plans to operate only in about 40 profitable cities, down from its current presence across 76 markets
e4m Staff Jul 15, 2026 7:27 PM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof
e4m Staff Jul 15, 2026 5:02 PM
In the Hindi heartland, TV continues to be the most trusted & influential medium, reaching millions of households every day, making FTA channels indispensable for brands seeking visibility and scale
e4m Staff Jul 15, 2026 5:01 PM
Partnering closely with Harsha Razdan, CEO, South Asia, Ajay will accelerate dentsu's transformation by advancing strategic priorities and strengthening a future-ready operating model
e4m Staff Jul 15, 2026 4:23 PM
India's winning ODI start boosts cricket's commercial appeal, reinforcing its value for advertisers
e4m Staff Jul 15, 2026 4:01 PM
Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios
e4m Staff Jul 15, 2026 3:54 PM
The fourth patent filing reinforces Vertoz’s focus on building proprietary technology that connects intelligence, automation, media, and execution across the advertising value chain
e4m Staff Jul 15, 2026 3:31 PM
Kanwal most recently served as Business Head at RPSG Media, while Sengupta was Chief Marketing Officer at JioBlackRock Investment Advisers
e4m Staff Jul 15, 2026 2:50 PM
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
Some people build businesses. Others build ecosystems. Kiren Srivastav, Founder of Fempowerment and CEO of Molecule Communications, has spent her career doing both
e4m Staff Jul 15, 2026 1:55 PM
Prior to joining IKEA, he was with DMart - Avenue Supermarts Limited
e4m Staff Jul 15, 2026 12:57 PM
He will lead DevRev’s mid-market business across West and South India
e4m Staff Jul 15, 2026 12:36 PM
Prior to this, Ronak R Sheth was with 360 ONE as Chief Marketing Officer
e4m Desk Jul 15, 2026 11:55 AM
Prior to this, Nikhil Mehrotra was with Nutanix as Director, Field Marketing - India
e4m Desk Jul 15, 2026 11:35 AM
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
e4m Staff Jul 15, 2026 10:02 AM
Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and business outcome metrics
Kanchan Srivastava Jul 15, 2026 8:57 AM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
Baishali Chatterjee has overall 18 years of experience in brand communications
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
P. Sridhar is a highly accomplished media professional with over three decades of experience in the print media industry
e4m Staff Jul 14, 2026 5:27 PM
He served as part of the hotel's finance leadership between September 2018 and December 2021
e4m Staff Jul 14, 2026 2:29 PM
He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships
e4m Staff Jul 14, 2026 1:12 PM
Succeeds Vinay Golikeri, who steps up into the Regional President role for Asia, Middle East and Africa (AMEA) and Global Travel Retail (GTR), Bacardi
e4m Staff Jul 14, 2026 12:58 PM
The programme aims at helping Indian game development studios transition from building games to creating globally competitive gaming businesses
e4m Staff Jul 14, 2026 12:22 PM
In her new position, Vasan will lead capability transformation for The Coca-Cola Company
e4m Desk Jul 14, 2026 10:59 AM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author writes that Yastika Bhatia’s landmark Lord’s hundred has opened the door to a new chapter in Indian women’s cricket
Ganapathy Viswanathan Jul 14, 2026 9:35 AM
The duties will be carried out through the Arena Media UK gaming team
e4m Staff Jul 14, 2026 9:25 AM
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages, cultures and stories more than ever
Uday Kumar Verma Jul 14, 2026 9:16 AM
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels
Sandhi Sarun Jul 14, 2026 8:33 AM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
Prior to this, Rini Nandy was with Aditya Birla Lifestyle Brands Limited as Head of Marketing - American Eagle (India)
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes how luxury brands are moving beyond products and exclusivity to build trust, certainty, and confidence
e4m Staff Jul 13, 2026 4:58 PM
The honour recognises Kurup's contributions to storytelling, entrepreneurship and Indian knowledge systems
e4m Staff Jul 13, 2026 4:23 PM
As part of the new structure, Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals
e4m Staff Jul 13, 2026 2:39 PM
He joins IndusInd Bank from Propagate India, where he served as Brand Partner for over two years.
e4m Staff Jul 13, 2026 11:20 AM