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The partnership will focus on media relations, brand storytelling and strategic positioning for Café Demis, a venture by Demifoods, as it charts its expansion across India
PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust
Ganapathy Viswanathan Sep 1, 2026 1:50 PM
The appointment follows a three-month global media pitch process initiated in March 2026
He will focus on strengthening Ferrero India’s route-to-market strategy, commercial excellence and category excellence initiatives
e4m Staff Sep 1, 2026 12:38 PM
Matcheswala brings over 23 years of experience in the financial services and capital markets industry
e4m Staff Sep 1, 2026 12:14 PM
Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete
Premjeet Sodhi Sep 1, 2026 11:12 AM
The review comes as Haier scales its India marketing spend on the back of a 30% sales jump, and profit more than tripling in FY25
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact
Ganapathy Viswanathan Sep 1, 2026 9:24 AM
Comedy creators are building recurring shows, but with YouTube payouts far below the cost of producing quality entertainment, brands are increasingly stepping in to fund the gap
Shalinee Mishra Sep 1, 2026 9:24 AM
Srivastav will lead marketing for Capillary Technologies’ new AI Developer Platform
Arora most recently served as Hub CEO – Upper North (Punjab, Haryana, Himachal Pradesh and J&K) at Bharti Airtel
B Sai Kumar’s journey offers a reminder that enduring media leadership lies in the ability to adapt, evolve and stay ahead of industry shifts
Prior to this, Samarjit Singh served as the Co- Founder & CEO at Ekaaya Network
Anand co-founded the influencer marketing and talent management company in 2016
e4m Staff Aug 31, 2026 6:03 PM
Prior to this, Faraz Sayed was with Tata Motors as Senior Media Manager
Lariane has been appointed as Global Executive Director, Digital Performance Strategy, Growth Marketing and Media at The Estée Lauder Companies Inc
The move marks Benedicct's first international expansion since its inception
e4m Staff Aug 31, 2026 2:21 PM
The Mumbai-based storytelling company will create brand-first microdramas, micro-docs, social series and micropodcasts
e4m Staff Aug 31, 2026 12:47 PM
Previously, she served as Global Head of PR & Communications at Nium
e4m Staff Aug 31, 2026 11:50 AM
Prior to this, Vaidya was associated with The St. Regis Mumbai as Senior Manager - Marketing and Communications
e4m Staff Aug 31, 2026 11:29 AM
Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations
e4m Staff Aug 31, 2026 11:26 AM
Partnership scales to Tamil, Telugu, Kannada, Malayalam, and Bangla editions on the JioStar network and JioHotstar
e4m Staff Aug 31, 2026 11:08 AM
The mandate will see OMD India lead the brand’s media strategy, planning, and execution
e4m Staff Aug 31, 2026 11:03 AM
Diivaakar has over three decades of experience in the media industry
e4m Staff Aug 31, 2026 10:21 AM
At Knack RCM, she will oversee the company’s brand positioning and marketing initiatives across channels
e4m Staff Aug 31, 2026 10:08 AM
Angela Zepeda has joined Lucid Motors as Vice President, Global Head of Performance Marketing and Marketing Communications
e4m Desk Aug 31, 2026 10:00 AM
Over the years, the actor has worked with brands including Lay’s, Bewakoof, Syska, Maruti Suzuki True Value, The NEW Shop, Kotak Life
e4m Staff Aug 31, 2026 9:20 AM
Before competitive ads go viral on social media, they often begin with OOH. Industry experts break down the gamble, the costs and the potential payoff
Sandhi Sarun Aug 31, 2026 9:13 AM
CTV’s rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers are paying for
Shantanu David Aug 31, 2026 9:09 AM
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term
Kanchan Srivastava Aug 31, 2026 8:40 AM
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions
Shalinee Mishra Aug 29, 2026 8:52 AM
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
R Chandra Mouli Aug 28, 2026 11:34 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
Prior to this, Tanya Julka was with Roche Diagnostics India, Neighbouring Markets as Head Marketing (Director Marketing)
e4m Desk Aug 28, 2026 11:10 AM
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Ganapathy Viswanathan Aug 28, 2026 10:49 AM
A deep dive with Kapil Sharma, Director, Amazon Ads, on how AI-enabled advertising supports business growth, democratisation of creativity and more
Shantanu David Aug 28, 2026 9:10 AM
For the creator economy, this could broaden the pool of advertisers willing to experiment with influencer-led CTV programming
Imran Fazal Aug 28, 2026 9:06 AM
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
