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New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
N S Satish, President, Haier Appliances India, took stage at e4m Pitch CMO Summit to decode modern CMO’s role and how marketing today is at the intersection of consumer insight & product innovation
Aniko Andras previously worked at Meta as Regional Client Partner, Asia-Pacific, Global Luxury & Technology Advertisers
The awards aim to celebrate leaders who are under 40 years of age and have made a significant contribution in the industry
Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro
From FMCG and auto to tech and finance, brands are partnering with creators trusted on climate action, conservation, recycling and sustainable living
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan 1 day ago
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers
Ganapathy Viswanathan Jun 3, 2026 3:22 PM
Dish TV India Limited has authorised its KMPs to determine the materiality of corporate events and disclosures, as well as to ensure their timely reporting to stock exchanges
e4m Staff Jun 3, 2026 12:34 PM
Appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, availability conflicts or reputation management for personal controversies
Shalinee Mishra Jun 3, 2026 9:15 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Ganapathy Viswanathan Jun 3, 2026 9:12 AM
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Anuja Jain Jun 3, 2026 9:10 AM
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
Javier Campopiano will report to Agathe Bousquet and Marco Venturelli, global co-CEOs of Leo Constellation
Gayatri Yadav shared, ‘As one of the fortunate people selected as a Fellow, what I experienced is too much to capture in a post’
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
In his expanded role, Rahul will continue to lead Niva Bupa's integrated marketing function,
Srikanth Ayyappan will lead the company's global marketing efforts across key markets
Prior to joining Glenmark Pharmaceuticals, Jajoo served as President and Chief Financial Officer at Deepak Phenolics Limited
Prior to his elevation, Akhil Juluru held the role of General Manager - Business at the company
Before this promotion, Dhingra served as Head of Brand Marketing at the company
Prior to this, Brajesh Kumar Singh was Executive Director of Indian Bank
Prior to this, Rahj Kumar Agarwal was with JioStar as Sr Director - Marketing, Colors
The company has not provided details about the timing or size of the IPO
Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships
Sunidhi Vijay Jun 2, 2026 8:51 AM
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Through Alkimyx Global, he plans to deepen the firm's focus on strategic advisory, reputation management, and influence-building for businesses
Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'