ipl-2
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
The report found considerable overlap between advertisers using broadcast television and connected television
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
Industry heads opine that brands are treating IPL campaigns like a media buy and not a storytelling opportunity; brands are playing it safe and avoiding bold bets
Aryendra Khan May 6, 2026 9:21 AM
Brands from tech to quick commerce have shifted from match exposure to total fan immersion, embedding themselves across the entire fan journey to build sustained relationships, say industry players
Sunidhi Vijay May 5, 2026 8:20 AM
The Mittal family will reportedly hold around 75% ownership following completion of the transaction
Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest
Kanchan Srivastava Apr 29, 2026 8:09 AM
Ahead of the MI vs CSK clash, Dhoni is seen interacting with Deepak Chahar and jokingly reacting to the presence of a camera
e4m Staff Apr 23, 2026 7:06 PM
While some industry leaders say AI-triggered ads are driving higher engagement, others acknowledge that separating the impact of the ad from the impact of the moment could prove difficult
Shantanu David Apr 22, 2026 8:35 AM
Industry heads note that the the latest IPL advertiser numbers is less about declining appeal and more about a rapidly evolving media and advertiser landscape
Chehneet Kaur Apr 14, 2026 9:14 AM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
Kanchan Srivastava Apr 14, 2026 8:42 AM
From Virat Kohli-Rohit Sharma’s bromance to Sachin Tendulkar’s presence, netizens were quick to pick on these moments
e4m Staff Apr 13, 2026 3:22 PM
Rajasthan’s chase, early breakthroughs and key moments on and off the field kept the match trending online
e4m Staff Apr 11, 2026 8:56 AM
The tech giant commanded approx 13.4 per cent of total ad volumes across the first 13 matches
e4m Staff Apr 11, 2026 8:02 AM
The IPL 2026 clash drew attention for key performances and several on-field moments
Vaishnavi Deshpande Apr 10, 2026 1:45 PM
Industry executives and media planners indicate that sectors like BFSI, fintech, auto, real estate, edtech, travel, and even B2B platforms are increasing their presence on IPL
Sunidhi Vijay Apr 9, 2026 10:08 AM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
Agencies are now focusing on identifying key administrators, payment gateways, and digital trails to dismantle these networks
Imran Fazal Apr 7, 2026 8:20 AM
High-scoring Bengaluru clash sparks widespread online engagement, as moments from the game continue to circulate
Franchises are exploring new monetisation layers & experiences to build a sustainable ecosystem that balances fan engagement with long-term commercial returns
Imran Fazal Apr 6, 2026 9:02 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened
Ganapathy Viswanathan Apr 6, 2026 8:39 AM
For marketers, MS Dhoni’s appeal extends beyond on-field performance, making him a year-round asset in a crowded endorsement space
Shalinee Mishra Apr 4, 2026 8:30 AM
With IPL being now more than a high-decibel branding platform, brands are rethinking spends and what they expect in return from this full-funnel marketplace event, say industry heads
Anuja Jain Apr 2, 2026 8:31 AM
CTV reach grew by 30% and concurrency went up by 61%, the network stated
Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies in sponsorships, with premium partnerships in the ₹100–260 crore range
Kanchan Srivastava Apr 1, 2026 8:45 AM
Social media data shows a sharp spike in Ananya Birla’s following, which reportedly jumped from 485K to nearly 1.5 million after the RCB deal
Shalinee Mishra Mar 30, 2026 10:54 AM
Three films, three everyday anxieties, and one quiet argument for why millions of Indians reach for the Astrotalk app
Aryendra Khan Mar 30, 2026 9:55 AM
Apart from higher spending on IPL influencer marketing, more brands are entering the ecosystem with a clear move towards season-long creator partnerships instead of short, campaign-led bursts
Shalinee Mishra Mar 30, 2026 9:25 AM
Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats
Chehneet Kaur Mar 30, 2026 8:53 AM
Industry experts indicate that IPL commands a meaningful share of annual marketing budgets, with brands allocating roughly 5% to 15%
Sunidhi Vijay Mar 30, 2026 8:50 AM
Brij Bakshi, Media & Communication Expert & Analyst, Former Additional DG & Director Doordarshan, writes on how brands have cracked the equation of turning big matches into a global attention engine
e4m Staff Mar 28, 2026 5:12 PM
As the IPL 2026 season begins, here are a few ads that caught our eye this week
Aryendra Khan Mar 28, 2026 10:00 AM
From the endearing Zoozoos to Dravid losing his cool for Cred, we look at some of the memorable ad spots that have been synonymous with the IPL frenzy
Aryendra Khan Mar 28, 2026 9:56 AM
As franchises morph into content studios and jersey real estate hits peak clutter, brands are rethinking what it actually means to be remembered in cricket's biggest season
Aryendra Khan Mar 27, 2026 9:24 AM
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Kanchan Srivastava Mar 27, 2026 9:17 AM
Through this collaboration, AI-powered match insights will be integrated directly into the live broadcast
e4m Staff Mar 27, 2026 8:05 AM
In a Twitter post, Modi has disclosed the original franchise bids from the league’s inaugural auction held on January 24, 2008
e4m Staff Mar 26, 2026 2:44 PM
Leading the charge as Co-Presenting Sponsors are Google Search AI Mode, Campa Energy, Havells & Lloyd, and joining them at the Co-Powered tier are Birla Opus, Hero MotoCorp and Amazon.in
e4m Staff Mar 26, 2026 12:33 PM
IPL 2026 squads highlight a mix of experienced veterans and emerging young players, reflecting teams’ balance
e4m Staff Mar 25, 2026 11:44 AM
As RCB and Rajasthan Royals transition to new ownership with record deals after the current season, focus shifts to the 2027 media rights cycle as the next key driver of IPL’s valuation trajectory
Kanchan Srivastava Mar 25, 2026 9:52 AM
Speaking to e4m, Ganguly underlined that long-term credibility in the endorsement ecosystem builds on conduct and consistency, not just visibility
Shalinee Mishra Mar 25, 2026 9:45 AM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM
The reported surge across outdoor, radio and digital platforms, social media and influencer-led promotions comes at a time when the government has put restrictions on real-money gaming advertisements
Imran Fazal Mar 25, 2026 9:04 AM
Upon completion of this transaction, the consortium will, through its ownership of RCSPL, acquire the rights to own and operate the IPL and WPL franchise
e4m Staff Mar 25, 2026 8:16 AM
The change in ownership is expected to come into effect after the 2026 season of the Indian Premier League
e4m Staff Mar 24, 2026 9:02 PM
The brand will continue as the team’s Water Purifier and Kitchen Appliance Partner
e4m Staff Mar 23, 2026 4:36 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains that on-field branding rarely works in isolation, with brands pairing it with TV, digital, social campaigns
Ganapathy Viswanathan Mar 23, 2026 10:22 AM
Royal Challengers Bengaluru’s M. Chinnaswamy Stadium gets lion silhouette made of red and gold, while Sunrisers Hyderabad’s has roof shaped like phoenix ready to take flight
Vaishnavi Deshpande Mar 18, 2026 1:40 PM
The agency will manage campaign assets and launch films for the franchise
e4m Staff Mar 17, 2026 6:44 PM