Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India

Javed Farooqui Jan 21, 2021 8:48 AM

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service

Tasmayee Laha Roy Jan 20, 2021 8:29 AM

Country’s app download growth rate was four-times the global average, according to the report titled ‘Marketing in the era of Mobile’

exchange4media Staff Jan 19, 2021 3:46 PM

The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts

Javed Farooqui Jan 13, 2021 8:28 AM

Facebook-owned messaging platform WhatsApp has been under fire ever since it started notifying users about the new privacy policy under which it will share data with its parent company Facebook

exchange4media Staff Jan 12, 2021 3:19 PM

As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience

exchange4media Staff Jan 12, 2021 8:26 AM

The campaign has been conceptualized by The Womb

exchange4media Staff Jan 9, 2021 7:20 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 9, 2021 7:20 AM

TikTok was the most downloaded app on the App Store followed by YouTube, WhatsApp, Zoom, Instagram, Facebook, Messenger, Gmail, Netflix and Google in this order

exchange4media Staff Jan 7, 2021 3:21 PM

Lessy Messy underpad, both for the baby and the elderly, uses advanced Quadra 4 technology with multi-layered construction where each layer performs a different function

exchange4media Staff Jan 7, 2021 12:21 PM

The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India

exchange4media Staff Dec 18, 2020 8:44 AM

Guest Column: The never normal world will see the merger of offline and online worlds, called the 'phygital' experience, says Gopa Kumar, Chief Operating Officer, Isobar India

Gopa Kumar Dec 15, 2020 7:38 AM

Conceptualized by Grapes Digital, the campaign #ThankYouHaters spreads the message of being comfortable in your skin

exchange4media Staff Dec 7, 2020 4:50 PM

Guest Column: Sadiya Khan, Founder, Akund Communications, puts together a list of the most significant areas for change in digital marketing, how they've evolved and what lies in 2021

Sadiya Khan Dec 3, 2020 8:52 AM

On Day 2 of e4m Content Jam, panellists discussed ways to improve content monetization

exchange4media Staff Nov 27, 2020 4:32 PM

Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social media usage, consumption and online behaviour

exchange4media Staff Nov 10, 2020 11:33 AM

Kulmeet Bawa, President and Managing Director for SAP Indian Subcontinent, shares insights on media companies, their digital transformation and overall industry scenario

Dipali Banka Oct 28, 2020 8:42 AM

Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more

Nafisa Shaheen Oct 13, 2020 9:20 AM

Deswal was previously VP - Global Growth & Marketing at Unilodgers and Head - Growth & Marketing at Times Internet for News & Gaming Business

exchange4media Staff Sep 24, 2020 12:11 PM

Times and Google have a long standing partnership on Google Ad Manager

exchange4media Staff Sep 23, 2020 4:15 PM