internet
Rupsha Bhadra previously worked with Jagran New Media for nearly four years
e4m Staff May 28, 2026 1:08 PM
As audiences shift from clicking links to consuming AI-generated answers, the publisher-brand relationship is being redrawn. The attention economy had a name; what replaces it is still taking shape
Anuja Jain May 22, 2026 8:39 AM
Independent agencies have been able to understand internet culture due to leaner teams, faster decision-making and deeper immersion in online behaviour, share industry players
Sunidhi Vijay May 19, 2026 8:33 AM
Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing
Shubhranshu Singh May 18, 2026 8:15 PM
Before joining Zee Media, Maheshwari worked with Unilodgers as Specialist – People & Culture
e4m Staff Apr 23, 2026 3:39 PM
Tarun Sinha is a digital business leader with over 20 years of experience
e4m Staff Apr 9, 2026 11:22 AM
Anant Goenka has been appointed Vice Chairperson, while Dhruba Mukherjee continues in his role as Treasurer
e4m Staff Mar 24, 2026 1:38 PM
Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation
Soumya Gawri Dec 31, 2025 8:28 AM
In 2025, a number of launches stood out not because of unanimous praise, but because it split opinion sharply, revealing how polarising modern fashion has become
Vaishnavi Deshpande Dec 30, 2025 4:33 PM
Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the Managing Director of Trade Desk in an exclusive interview with e4m
Kanchan Srivastava Dec 17, 2025 9:01 AM
A new phase of internet commerce is emerging in India, shifting from public feeds to private chats. Discovery now begins with creators, decisions form in comments, conversions happen in Instagram DMs
Shalinee Mishra Dec 10, 2025 3:19 PM
The multi-hour disruption crippled major platforms, erased billions in value, and revealed how dependent global business has become on a single infrastructure layer
e4m Staff Nov 19, 2025 9:07 AM
Prior to joining Times Internet, Sriram Hebbar spent over six years with Confidential
e4m Staff Oct 29, 2025 1:01 PM
The study also states that Gen Zers are receptive to advertising, but with clear expectations: 62% prioritise wellness; 40% focus on physical health, 37% on personal growth
e4m Staff Sep 26, 2025 4:48 PM
Srivastava’s journey also included digital lead roles with NDTV, Danik Bhaskar, and Business Standard
e4m Staff Sep 20, 2025 4:07 PM
Since on the open web, attribution is fragmented and less reliable, experts say brands are reallocating to walled gardens as it helps with data control, measurability, and brand safety concerns
Shantanu David Apr 25, 2025 9:35 AM
The report claims that “the terms of the deal have been finalized, and the transaction is likely to materialize soon
e4m Staff Apr 17, 2025 4:15 PM
Most recently, he served as Associate Director of Corporate Development at Razorpay
e4m Staff Mar 27, 2025 8:14 AM
According to sources, Kalra has been persuaded to remain on the board of the media tech company, previously known as Asianet News Media & Entertainment
e4m Staff Feb 17, 2025 6:11 PM
Tejinder Gill, MD, The Trade Desk, writes about the democratised open internet and its promise of greater choice, transparency, and efficiency
Tejinder Gill Feb 6, 2025 9:05 AM
The brand took home 3 metals--1 gold and 2 silver metals across categories
e4m Staff Jan 30, 2025 3:24 PM
With 98 per cent of users consuming native language content, experts predict exponential growth in digital ad spends with a significant share going towards vernacular campaigns
Kanchan Srivastava Jan 23, 2025 8:37 AM
As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say experts
Tasmayee Laha Roy and Jagruti Verma Jan 14, 2025 9:13 AM
BCCL also turned profitable on a consolidated basis, posting a net profit of Rs 1,042 crore for FY 2023-24, a significant recovery from the loss of Rs 6.5 crore in the previous year
Chehneet Kaur Dec 3, 2024 9:13 AM
TIL's ad revenue stood at around Rs 691 crore, a decline of about 3% compared to 2022-23
Chehneet Kaur Dec 3, 2024 9:09 AM
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
e4m Staff Aug 21, 2024 1:15 PM
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
Kanchan Srivastava May 29, 2024 8:30 AM
The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales
e4m Staff May 28, 2024 8:17 AM
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Shantanu David Mar 28, 2024 8:36 AM
Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta
e4m Staff Feb 19, 2024 3:44 PM
We bring you a recap of stories published on exchange4media that earned significant readership
e4m Staff Dec 28, 2023 8:58 AM
Employees hired over the last three years have been the most impacted, sources told e4m
e4m Staff Dec 18, 2023 4:55 PM
The affected employees, spanning various segments and verticals, have been given a three-month severance package, sources said
e4m Staff Dec 18, 2023 8:29 AM
With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start on Jan 4"
Kanchan Srivastava Dec 14, 2023 10:05 PM
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Shantanu David Dec 11, 2023 8:20 AM
The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech Platform, as per regulatory filing
Kanchan Srivastava Nov 17, 2023 8:54 AM
Willow, Cricbuzz to distribute 88 bilateral cricket matches between India and other countries
e4m Staff Sep 28, 2023 11:33 AM












