internet
comScore?blur=25

The report states that the top 5 state clusters - Maharashtra & Goa, Uttar Pradesh, West Bengal, Sikkim & Odisha, and Andhra Pradesh & Telangana - account for 51.4% of India’s internet population

exchange4media Staff Mar 26, 2021 3:24 PM

gaming?blur=25

Experts say that cheap data, deep smartphone penetration and young demographics will ensure that the Indian consumer becomes a force to reckon with in the world of gaming

Javed Farooqui Mar 10, 2021 8:23 AM

times internet?blur=25

The company has seen a 10.66% dip in total revenue for the fiscal ended 31st March 2020

exchange4media Staff Mar 5, 2021 8:44 AM

influencer?blur=25

Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

digital?blur=25

Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads

Javed Farooqui Feb 11, 2021 8:55 AM

PhonePe Campaign?blur=25

Developed by Leo Burnett, this campaign is a delightful showcase of the myriad ways in which Indians have welcomed PhonePe into their lives and onto their phones

exchange4media Staff Feb 10, 2021 5:16 PM

Neha Puri?blur=25

Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be

Neha Puri Feb 10, 2021 8:41 AM

digital?blur=25

As digital advertising has already surpassed print media and is on course to reach the same level as TV, the chorus for accountability and transparency is growing louder

Javed Farooqui Feb 10, 2021 8:30 AM

instagram?blur=25

Ahead of Safer Internet Day, the Guide captures all the newer safety features for parents

exchange4media Staff Feb 9, 2021 2:58 PM

digital?blur=25

Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities

Javed Farooqui Feb 9, 2021 9:07 AM

Astral Campaign?blur=25

Kairav Engineer, VP- Business Development, Astral, said that Singh coming on board will help in strengthening their brand equity and solidify their leadership position in the category

exchange4media Staff Feb 8, 2021 12:52 PM

TestBook?blur=25

The campaign takes a usual route and uses cases to highlight the convenience that Testbook offers for different competitive exams in India

exchange4media Staff Feb 6, 2021 6:00 PM

HDFC LIfe Insurane Campaign?blur=25

‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online

exchange4media Staff Feb 6, 2021 8:00 AM

YES Bank Campaign?blur=25

With YES MSME as a plank for the campaign, the Bank is creating a multitude of opportunities, partnerships and resources for the segment to drive business outcomes

exchange4media Staff Feb 6, 2021 7:26 AM

ZenoMedia-EarShot?blur=25

Zeno will highlight EarShot’s podcasts in Hindi, English and other Indian languages, on subjects like politics, health & culture, across its Indian and Indian diaspora user base

exchange4media Staff Feb 5, 2021 12:19 PM

yuvraj singh - howzat?blur=25

Singh will feature in all Howzat advertisements and be a part of the platform’s brand communication

exchange4media Staff Feb 4, 2021 1:13 PM

Octro Inc?blur=25

Set in a futuristic era, the multiplayer game combines stunning visuals with a unique blend of soccer and action strategy

exchange4media Staff Feb 3, 2021 3:20 PM

Square Enix-JetSynthesys?blur=25

Cricketer Ajinkya Rahane has also been brought on board to announce this special partnership via an Instagram post and story

exchange4media Staff Feb 3, 2021 1:10 PM

YuppTV-BSNL?blur=25

YuppTV scope offers users a single subscription to all premium OTT apps such as SonyLiv, ZEE5, Voot Select & YuppTV- aggregator of live TV channels

exchange4media Staff Feb 3, 2021 12:22 PM