Dream Sports to acquire 15% stake in Cricbuzz for $50 million: Report

The report claims that “the terms of the deal have been finalized, and the transaction is likely to materialize soon

by e4m Staff
Published: Apr 17, 2025 4:15 PM | 1 min read

Dream Sports, the parent company of fantasy gaming giant Dream11, is reportedly acquiring a stake in Times Internet-owned cricket media platform Cricbuzz

According to a media report, Dream11 is in talks to acquire a 15% stake in Cricbuzz for $50 million. The report claims that “the terms of the deal have been finalized, and the transaction is likely to materialize soon.”

The report quoted a source as saying that “this investment could help the fantasy gaming platform boost brand visibility, run targeted campaigns, and seamlessly integrate user acquisition funnels within Cricbuzz's content ecosystem.”

“With Cricbuzz being one of India’s most visited cricket platforms, especially during major tournaments and the IPL, Dream11 will gain direct access to a highly engaged and relevant audience. This investment could help the fantasy gaming platform boost brand visibility, run targeted campaigns, and seamlessly integrate user acquisition funnels within Cricbuzz's content ecosystem,” said another source, who requested anonymity as the talks are private.

Cricbuzz began as a cricket-centric website providing live scores, news, and analysis. Over the years, it evolved into a comprehensive platform with a massive user base, especially during major cricket tournaments. In 2014, Times Internet — the digital arm of the Times of India Group — acquired a majority stake in Cricbuzz and later merged it with its cricket portal GoCricket.