intelligence
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Ganapathy Viswanathan 18 hours ago
Barak Turovsky is a product and business leader with over 25 years of experience
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
e4m Staff May 20, 2026 12:18 PM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AI-generated impersonation and synthetic media abuse
e4m Staff May 18, 2026 4:54 PM
As conversational AI reshapes consumer behaviour, platforms are beginning to prioritise response time, predictive engagement and operational efficiency over traditional performance metrics
Anuja Jain May 14, 2026 9:08 AM
Guest Column: Bhuvan Lall shares insights on India’s soft power potential, highlighting how AI and social media could amplify its global cultural influence and reshape its international narrative
Bhuvan Lall May 13, 2026 12:30 PM
Industry estimates suggest the broader AI-in-sports market could approach nearly $50 billion by 2033
Imran Fazal May 13, 2026 8:47 AM
As India's digital commerce market hurtles toward a $185B valuation, the industry is confronting a quiet but consequential inflection point. Speed got platforms here. Trust will decide who stays
Anuja Jain May 11, 2026 3:57 PM
As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means
Anuja Jain May 5, 2026 9:03 AM
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Brij Pahwa May 4, 2026 2:33 PM
As discovery shifts beyond app stores and automation takes over acquisition, India’s non-gaming marketers are being forced to rethink visibility, value, and what real performance actually means
Anuja Jain Apr 30, 2026 9:00 AM
OpenAI will continue to share revenue with Microsoft until 2030 under the existing terms, although the total amount will be capped
e4m Staff Apr 28, 2026 8:40 AM
Deepali Naair, Global Head of Brand, Mktg & Corp Comms, Biocon, speaks with Shripad Kulkarni on GenAI, collapse of the strategy-execution divide — & why the principles of mktg have never mattered more
Shripad Kulkarni Apr 28, 2026 7:58 AM
As agencies race to claim the 'AI-first' badge, a harder question is emerging: is the technology actually changing how work gets done, or just how it gets sold?
Aryendra Khan Apr 27, 2026 8:33 AM
Parminder Singh is a technology leader, with a career spanning Google, Apple, Twitter, and IBM
e4m Staff Apr 24, 2026 9:12 AM
As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Anuja Jain Apr 9, 2026 9:56 AM
K.S. Raju previously served as the Managing Director and Chief Executive Officer of Canara Bank
e4m Staff Apr 8, 2026 12:20 PM
Chandrika Jain, Marketing Director at Lenovo India, speaks about how AI has helped bring centuries old and deeply rooted art forms to life
Anushka Roy Choudhary and Simran Sabherwal Apr 7, 2026 1:02 PM
Grapes Worldwide Co-founder and Global CEO Shradha Agarwal on building brands that endure in an era of viral chasing, AI hype, and first-party data
Aryendra Khan Apr 2, 2026 9:25 AM
Laurent Thevenet, Head of Creative Technology APAC at Publicis Groupe, shares how the advertising industry is navigating AI and beyond
Steve Wozniak questions AI’s depth, says current systems lack understanding, emotion and intent
e4m Staff Mar 31, 2026 2:52 PM
As AI handles the grunt work, Indian agencies wrestle with a harder question: Is efficiency quietly becoming the enemy of great ideas?
Aryendra Khan Mar 31, 2026 9:26 AM
Nearly 200 protesters, including researchers, academics and AI safety advocates, took part in the march
e4m Staff Mar 24, 2026 3:56 PM
With AI-led discovery reshaping visibility and new content ecosystems driving engagement, India’s traditional marketing model is giving way to a more integrated, outcome-driven system
Anuja Jain Mar 21, 2026 2:55 PM
As regional content scales, new voice AI benchmarks expose accuracy gaps, pushing brands to rethink how they build for India’s linguistic complexity
Anuja Jain Mar 20, 2026 9:36 AM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
Speaking at an industry event, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, raised concerns around the growing misuse of digital advertising channels for frauds and scams
e4m Staff Mar 19, 2026 9:33 AM
At the e4m Pitch CMO Summit 2026, brand leaders unpacked what it truly means to capture and keep consumer attention in a world reshaped by artificial intelligence
e4m Staff Mar 17, 2026 3:17 PM
Shalini Rao, Chief Marketing Officer of BIAL, discusses how value will depend on intelligent AI use, Gen Z’s impact on workplaces, the need for leaders to stay agile, adapt to change and more
Shalini Rao Mar 17, 2026 9:34 AM
Industry leaders say AI is reshaping content creation, but success will hinge on balancing scale with audience trust
Aditi Gupta Mar 17, 2026 9:27 AM
At the Pitch CMO Summit 2026, top marketers talk about crafting meaningful brand experiences in an AI-first world
e4m Staff Mar 13, 2026 6:29 PM
Auto marketers are moving from campaign-led to system-led growth, using first-party data and full-funnel insights to drive performance, say marketers at the e4m Automotive Marketing Summit
e4m Staff Mar 6, 2026 12:27 PM
Experts say brands still treat AI as a digital or martech experiment, but that is beginning to change
Pooja Yadav Mar 5, 2026 9:28 AM
As AI dashboards proliferate across agency war rooms, the real question isn't whether machines can track culture, it's whether they can ever truly feel it
Aryendra Khan Mar 5, 2026 9:21 AM
The AI tool tracks audio, video and text-based content across platforms to detect violations and pinpoint transgressions in real time
The theme of the upcoming edition of the summit is ‘The Human Advantage: Marketing in an AI-Native Era’
As advertising agencies adopt AI tools for trend forecasting, the industry faces a key question: algorithms can analyse trends, but can they truly understand cultural sentiment?
Aryendra Khan Mar 2, 2026 8:56 AM
NP Digital Co-founder says India’s scale, platform adoption and data velocity are turning the country into a global testing ground for next-generation marketing models
Kanchan Srivastava Feb 28, 2026 8:32 AM
From sovereignty to superintelligence, the India AI Impact Summit 2026 signals a decisive shift in the global technology order
Anuja Jain Feb 20, 2026 8:50 AM
In a series of articles starting today, we will be exploring the impact of AI on search advertising, innovations & disruptions of emerging players, and the role of LLMs in this new marketing matrix
Shantanu David Feb 20, 2026 8:29 AM
At AI Impact Summit 2026, Jeet Adani, Director, Adani Digital Labs, outlines energy, compute and services as the three pillars of India’s AI century
e4m Staff Feb 19, 2026 5:13 PM
Sam Altman, CEO of OpenAI, at India AI Impact Summit 2026 called AI the most consequential tech shift of our time, warning that job transformation will be its first major impact
e4m Staff Feb 19, 2026 1:35 PM
At the India AI Impact Summit 2026, Adobe CEO Shantanu Narayen, in conversation with Sunil Bharti Mittal, stressed that scaling AI adoption requires sustainable models and open standards
e4m Staff Feb 19, 2026 1:07 PM
At the India AI Impact Summit 2026, Sir Demis Hassabis delivered a speech that ranged from the mysteries of ancient philosophy to the imminent arrival of Artificial General Intelligence
e4m Staff Feb 19, 2026 12:50 PM
Speaking at the India AI Impact Summit 2026, Reliance Industries Chairman Mukesh Ambani detailed three major announcements concerning Jio Platforms and its role in advancing India’s AI transformation
e4m Staff Feb 19, 2026 12:26 PM
At the AI Impact Summit 2026, Viraj Sheth, CEO of Monk-Entertainment, moderated a wide-ranging discussion on how creators are using artificial intelligence to move from average to the top 1 percent
e4m Staff Feb 18, 2026 1:22 PM