intelligence
According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
As Google pushes AI deeper into planning, creative and measurement, marketers weigh the promise of smarter campaigns against the need for human oversight
Shantanu David Jul 13, 2026 8:39 AM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
At Cannes Lions 2026, AI was no longer the headline act. The focus shifted to how technology can solve real problems, elevate craft and deliver meaningful creative outcomes
Aryendra Khan Jul 8, 2026 9:21 AM
Milind Pathak is also the Founder and Chief Architect of Candescent Intelligence
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with value creation replacing time-based billing as the key metric
Ganapathy Viswanathan Jul 3, 2026 8:05 AM
The RBI has proposed a comprehensive regulatory framework to govern the use of artificial intelligence and other decision-making models across banks and financial institutions
e4m Staff Jun 26, 2026 11:52 AM
At Cannes Lions 2026, SAS CMO Jennifer Chase says AI's biggest impact will come from better decisions, not just content creation
Brij Pahwa Jun 25, 2026 2:30 PM
In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today
Ritika Upmanyu Jun 25, 2026 12:20 PM
At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
Brij Pahwa Jun 23, 2026 1:25 PM
The image, which has been widely shared online, purportedly showed Tripathi riding on a motorcycle with a man
e4m Staff Jun 20, 2026 12:48 PM
Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences
e4m Staff Jun 18, 2026 1:08 PM
Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author
Ganapathy Viswanathan Jun 17, 2026 5:31 PM
Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends
e4m Staff Jun 17, 2026 1:33 PM
The new ‘Driven by More’ platform and packaging system is designed to strengthen Relstar's differentiation in India's competitive lubricant market
e4m Staff Jun 16, 2026 2:30 PM
AI search rewards what was actually said about your brand, not what you paid to say about yourself and that distinction is turning marketing strategy on its head
Anuja Jain Jun 12, 2026 8:57 AM
Desai served as Vice President – Consumer Insight, Media and Competitive Intelligence at Britannia Industries
e4m Staff Jun 11, 2026 3:34 PM
Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem
Arpit Srivastava Jun 11, 2026 11:33 AM
Ghose brings 20 years of experience across India, France and the U.S., spanning public companies, global agencies and media
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
Jain will be leading AI transformation, audience intelligence, and marketing strategy
She emphasized that while algorithms are designed to maximize engagement and profits, newsrooms operate on values such as moderation, calibration, and editorial judgment
Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro
NATIVE CONTENT Jun 5, 2026 9:13 AM
Joey Zhao's mandate is to strengthen the agency's AI-driven capabilities
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Anuja Jain Jun 3, 2026 3:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Ganapathy Viswanathan Jun 3, 2026 9:12 AM
Barak Turovsky is a product and business leader with over 25 years of experience
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
e4m Staff May 20, 2026 12:18 PM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AI-generated impersonation and synthetic media abuse
e4m Staff May 18, 2026 4:54 PM
As conversational AI reshapes consumer behaviour, platforms are beginning to prioritise response time, predictive engagement and operational efficiency over traditional performance metrics
Anuja Jain May 14, 2026 9:08 AM
Guest Column: Bhuvan Lall shares insights on India’s soft power potential, highlighting how AI and social media could amplify its global cultural influence and reshape its international narrative
Bhuvan Lall May 13, 2026 12:30 PM
Industry estimates suggest the broader AI-in-sports market could approach nearly $50 billion by 2033
Imran Fazal May 13, 2026 8:47 AM
As India's digital commerce market hurtles toward a $185B valuation, the industry is confronting a quiet but consequential inflection point. Speed got platforms here. Trust will decide who stays
Anuja Jain May 11, 2026 3:57 PM
As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means
Anuja Jain May 5, 2026 9:03 AM
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Brij Pahwa May 4, 2026 2:33 PM
As discovery shifts beyond app stores and automation takes over acquisition, India’s non-gaming marketers are being forced to rethink visibility, value, and what real performance actually means
Anuja Jain Apr 30, 2026 9:00 AM
OpenAI will continue to share revenue with Microsoft until 2030 under the existing terms, although the total amount will be capped
e4m Staff Apr 28, 2026 8:40 AM
Deepali Naair, Global Head of Brand, Mktg & Corp Comms, Biocon, speaks with Shripad Kulkarni on GenAI, collapse of the strategy-execution divide — & why the principles of mktg have never mattered more
Shripad Kulkarni Apr 28, 2026 7:58 AM
As agencies race to claim the 'AI-first' badge, a harder question is emerging: is the technology actually changing how work gets done, or just how it gets sold?
Aryendra Khan Apr 27, 2026 8:33 AM
Parminder Singh is a technology leader, with a career spanning Google, Apple, Twitter, and IBM
e4m Staff Apr 24, 2026 9:12 AM
As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen
Anuja Jain Apr 9, 2026 9:56 AM
K.S. Raju previously served as the Managing Director and Chief Executive Officer of Canara Bank
e4m Staff Apr 8, 2026 12:20 PM