innovations
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
Singh has more than three decades of leadership experience across building products
e4m Staff Jun 30, 2026 2:00 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
IMPACT has learnt that Sabikhi joins Leo from Famous Innovations, bringing close to two decades of experience across agencies including JWT, Cheil, Lintas & MediaMonks
Neeta Nair May 27, 2026 10:06 AM
Vishwanath Kannan brings over 15 years’ experience in marketing and brand strategy
e4m Staff May 16, 2026 7:40 AM
Famous Innovations has elevated four key leaders across strategy, partnerships, and creative functions at its Delhi office
e4m Staff Mar 23, 2026 8:27 AM
Prior to this appointment, Samir Sagar was associated with Famous Innovations
e4m Staff Nov 3, 2025 10:17 AM
While Saurabh Sabikhi joins as Executive Creative Director – Copy, Lakshiyta Singh will be Planning Director in Gurgaon, and Chaitanya Lekhwani joins as Senior Creative Director – Copy
e4m Staff Aug 13, 2025 8:50 AM
WPBL has partnered with Famous Innovations to craft overall communication to engage the next generation of fans
e4m Staff Jul 22, 2025 8:41 AM
Shiv has been in leadership roles like Managing Director at Ogilvy Paris, Group CEO at TBWA India, and President, Cheil South West Asia
e4m Staff Jul 10, 2025 8:30 AM
Guest Column: From the Cannes Lions festival of creativity, writes Mithila Saraf, CEO, Famous Innovations, on the “ideas that get under your skin”
Mithila Saraf Jun 19, 2025 9:29 AM
The ‘Seven Layers of Truth’ by Famous Innovations, Mumbai, was conceived for the municipal corporation
e4m Staff Jun 15, 2025 3:14 PM
The campaign stands out for its deep-rooted narrative approach that blends civic awareness with artistic storytelling
e4m Staff Jun 14, 2025 5:13 PM
The agency was honoured in the 'Design Specialist' category and ‘Direct Specialist Category’ on Day 2 of Abby One Show Awards
e4m Desk May 23, 2025 10:33 AM
The campaign, by Famous Innovations, has a music video that has been created by Sony Music
e4m Staff Apr 22, 2025 12:50 PM
George Kovoor joins Famous Innovations from Wavemaker where he was Chief Creative Officer
e4m Staff Oct 16, 2024 3:19 PM
Sumit Chaurasia elevated as Creative Head; Neeraj Toor joins as Creative Head, Tarkendra Kaul named Business Head
e4m Staff Feb 27, 2024 9:04 AM
In June and in August, the company executed record-breaking campaigns for Star Gold and Star Pravah, respectively
exchange4media Staff Sep 6, 2023 5:07 PM
The ad by Famous Innovations marks the launch of Plum Coconut Milk & Peptides Strength & Shine Shampoo
exchange4media Staff Sep 4, 2023 11:35 AM
The integrated campaign has been designed to launch Lectrix EV’s limited edition LXS Moonshine to commemorate India’s historic journey to moon
exchange4media Staff Aug 25, 2023 7:28 PM
We caught up with Upputuru at Goafest 2023 to find out what all he does in his free time
exchange4media Staff May 27, 2023 9:05 AM
Prior to this, Ramachandran was with MullenLowe Lintas Group as VP
exchange4media Staff May 11, 2023 11:43 AM
The brand joins Famous Innovations' roster of clientele, including Haier, Titan, Times Group, Unilever
exchange4media Staff May 10, 2023 4:30 PM
In his last stint, he was the Managing Director of Havas Worldwide (Creative) India
exchange4media Staff Apr 4, 2023 11:30 AM
the actors will be seen promoting a range of products from the company through commercials and other branding activities
exchange4media Staff Apr 3, 2023 2:55 PM
The duo will be seen promoting a range of products from Joy E-Bike through commercials and other branding activities
exchange4media Staff Apr 3, 2023 1:21 PM
The agency has onboarded brands such as American Tourister, Jaypore, Roche, Budleaf tea, Trent’s Zudio, Ampere Electric Mobility, and Passport Whiskey
exchange4media Staff Dec 20, 2022 3:09 PM
Saraf began her career with Famous as an intern and played multiple roles over the years, the last one being Business Head - Bangalore
exchange4media Staff Dec 6, 2022 4:39 PM
The ‘#ThisIsMe’ campaign is conceptualised by Famous Innovations
exchange4media Staff Oct 11, 2022 4:10 PM
The TVC is part of the brand's #DulhanWaaliFeeling campaign
exchange4media Staff Mar 29, 2022 11:44 AM
Prior to this, Shankar was with Famous Innovations as the Head of Creative
exchange4media Staff Mar 22, 2022 12:15 PM
Guest Column: Rama Tadepalli, Co-Founder, Mintoak Innovations, writes on the need to celebrate the perspectives women bring to every aspect of the business
Rama Tadepalli Mar 10, 2022 11:56 AM
The campaign has been conceptualised by Shreyansh Innovations and will be played across TV and the brand's social media channels
exchange4media Staff Sep 6, 2021 12:19 PM
The agency will handle creative duties for mainline as well as digital
exchange4media Staff Jun 14, 2021 11:10 AM
Shreyansh Innovations Founder Shreyansh Baid shares the challenges between the idea and execution of Manyavar's recent ad campaign, the impact of IPL suspension on the industry, and more
Misbaah Mansuri May 19, 2021 8:45 AM












