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Vijay Chauhan Promoted to AVP of Digital Media at Havas India?blur=25

Prior to this elevation, Chauhan served as Senior Media Director at the company

e4m Desk Aug 24, 2026 6:34 PM

KBC's 'Sochna Padega': A Bold Shift Towards Applied Knowledge?blur=25

Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning

Sandeep Goyal Aug 24, 2026 8:15 AM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose

Shantomoy Ray Aug 19, 2026 9:06 AM

How Quick Commerce is Transforming Festive Advertising in India?blur=25

As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers

Aryendra Khan Aug 6, 2026 9:34 AM

INS campaign?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss

Ganapathy Viswanathan Aug 6, 2026 9:01 AM

Rajiv Singh Departs Haldiram's After Successful Marketing Tenure?blur=25

Singh was Haldiram's Head of Marketing & Growth

e4m Staff Aug 4, 2026 2:56 PM

PepsiCo Removes 'Energy' Label from Sting Ahead of FSSAI Deadline?blur=25

Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply

e4m Staff Aug 4, 2026 10:23 AM

Melbourne Park x Think HQ?blur=25

The agency will lead always-on creative campaigns while developing two major seasonal sports campaigns designed to build on Melbourne Park's recently launched ‘Where We Play’ platform

e4m Staff Aug 4, 2026 8:04 AM

Somya Gandhi Promoted to Director of EHS at Eternal?blur=25

Prior to her promotion, Somya held the role of Senior Corporate Lead - EHS | Governance, Risk & Compliance

e4m Desk Aug 3, 2026 11:38 AM

ThinkResult and PubMatic’s AgenticOS deliver 90% faster campaign setup in India?blur=25

First agentic CTV campaign in APAC reaches 1M+ households with 17% more impressions at lower CPM

NATIVE CONTENT Jul 30, 2026 6:09 PM

Tanu Sinha Appointed Head of Design at Unilever India?blur=25

Before joining Unilever, Sinha was Head of Design at PepsiCo

e4m Staff Jul 30, 2026 8:10 AM

Shrirang Deodhar Departures Saregama India After Music Marketing Success?blur=25

Deodhar most recently served as Senior Manager - Music Marketing at Saregama India

e4m Staff Jul 29, 2026 1:51 PM

INS Launches 'Ink Doesn't Lie' Campaign to Boost Print Media Trust?blur=25

As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026

e4m Staff Jul 27, 2026 1:07 PM

Srini Naladala Departs General Mills After 17 Years of Leadership?blur=25

Srini Naladala served as the Director - Innovation, Technology and Quality at the company

e4m Desk Jul 27, 2026 11:42 AM

Devajit Roy Shifts LinkedIn's Marketing Focus to Buyability at e4m TechManch?blur=25

LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands

e4m Staff Jul 27, 2026 8:33 AM

Eternal Ltd?blur=25

Blinkit remained the biggest revenue driver as revenue surged 182% year-on-year, while higher investments and operating costs weighed on sequential profitability

e4m Staff Jul 22, 2026 4:42 PM

Elio Kassab Promoted to Associate Director of Strategy at WPP Media MENA?blur=25

Prior to his elevation, Elio Kassab held the role of Senior Strategy Manager at the company

e4m Desk Jul 20, 2026 3:51 PM

Megha Mamgain Departs Jagran New Media After Nine Successful Years?blur=25

Megha Mamgain served as Managing Editor - Health & Lifestyle at Jagran New Media

e4m Staff Jul 20, 2026 10:12 AM

Nishant Malik Departs Affle After a Decade of Leadership?blur=25

Malik most recently served as Senior Director at Affle

e4m Staff Jul 17, 2026 8:29 AM

LinkedIn Sees Over 40% of Long-Form Posts Generated by AI?blur=25

The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated

e4m Staff Jul 16, 2026 7:07 PM

Himani Sarkar Promoted to General Manager, Asia at Thomson Reuters?blur=25

Prior to her promotion, Himani Sarkar held the role of Editor, Global News Desk/Specialist Editor, Asia Desk

e4m Desk Jul 15, 2026 11:43 AM

Aparna Thomas?blur=25

She joined Sanofi in 2008 as a Director in Communications and went on to hold several leadership roles during her nearly two-decade tenure

e4m Staff Jul 13, 2026 11:23 AM

Kemi Green Elevated to Vice President of Marketing at WPP?blur=25

Before her promotion, Kemi Green held the role of Operations Director, WPP Stream

e4m Desk Jul 10, 2026 6:57 PM

HDFC Bank Promotes Himika Gupta to AVP – Brand Role?blur=25

Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank

e4m Desk Jul 9, 2026 5:37 PM

Sushant Chopra Promoted to Director of Sales at Hybrid India?blur=25

Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.

e4m Desk Jul 8, 2026 6:15 PM

Atul Hegde?blur=25

Nirmalya Sen, Founder and CEO of The Rethink Company, has paid heartfelt tribute to Atul Hegde, reflecting on his leadership and lasting contribution to India’s digital advertising and media industry

e4m Staff Jul 7, 2026 7:46 PM

Remembering Jishnu Sen: A Brilliant Mind Who Changed Lives?blur=25

Swapan Seth pens a tribute for advertising and marketing veteran Jishnu Sen

e4m Staff Jul 6, 2026 8:04 AM

hydration?blur=25

With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.

Sunidhi Vijay Jul 2, 2026 9:42 AM

Kapil Sharma Joins Bespoke Experiences as Co-Founder to Elevate Luxury Events?blur=25

Prior to joining the venture, Sharma was Vice President – Marketing at HDFC Bank

e4m Staff Jul 1, 2026 2:42 PM

Vinoba Badam Promoted to Managing Director at Accenture?blur=25

Vinoba Badam has been associated with the company for over 6 years

e4m Desk Jun 26, 2026 1:17 PM

Ashish Kumar Singh Resigns as CHRO of Meesho After Six Years?blur=25

Ashish Kumar Singh was with Meesho for nearly six years

e4m Desk Jun 25, 2026 6:59 PM

Heather Hoytink Takes Helm as President of The Hershey Company U.S.?blur=25

Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role

e4m Staff Jun 25, 2026 4:31 PM

Cannes Lions 2026?blur=25

Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank

e4m Staff Jun 24, 2026 12:11 PM

Anand Malkan Elevated to Director of Brand Solutions at JioStar?blur=25

Malkan was earlier Associate Director- Brand Solutions, Sports, National Execution Lead.

e4m Staff Jun 16, 2026 1:50 PM

Are Ad Agencies Losing Focus on Creativity Over Billable Hours??blur=25

Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence

Prabhakar Mundkur Jun 16, 2026 11:49 AM

Maneesha Khanna Leaves PepsiCo After 13 Successful Years?blur=25

Maneesha Khanna last held the role of Senior Director- PepsiCo Global GCC Media Hubs Lead, Strategy & Transformation at the company

e4m Staff Jun 15, 2026 5:13 PM

Self-Serve Advertising: Empowering Brands to Take Control?blur=25

Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players

Anuja Jain Jun 15, 2026 8:52 AM

Minali Bhawsar Promoted to Associate VP of Marketing at Sebamed India?blur=25

Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing

e4m Desk Jun 12, 2026 12:43 PM

Pravin S Sharma Promoted to Director of Advertising at ZEEL?blur=25

Sharma previously worked at Network18 Media & Investments Limited

e4m Staff Jun 11, 2026 5:02 PM

Gratitude Meet 2026?blur=25

The Gratitude Meet served as a platform to acknowledge the contribution of agency partners to Sakal Media Group’s success

e4m Staff Jun 3, 2026 1:52 PM

Prativa Mohapatra Departs Adobe India After Five Successful Years?blur=25

Mohapatra was Vice President & Managing Director, Adobe India

e4m Staff Jun 1, 2026 3:48 PM