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With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.
Sunidhi Vijay Jul 2, 2026 9:42 AM
Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role
e4m Staff Jun 25, 2026 4:31 PM
Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank
e4m Staff Jun 24, 2026 12:11 PM
Malkan was earlier Associate Director- Brand Solutions, Sports, National Execution Lead.
e4m Staff Jun 16, 2026 1:50 PM
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Prabhakar Mundkur Jun 16, 2026 11:49 AM
Maneesha Khanna last held the role of Senior Director- PepsiCo Global GCC Media Hubs Lead, Strategy & Transformation at the company
e4m Staff Jun 15, 2026 5:13 PM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing
e4m Desk Jun 12, 2026 12:43 PM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
Sunidhi Vijay May 29, 2026 9:09 AM
Sarkar most recently served as Associate Director & Head (Growth and Expansion) – New Formats + Bistro at Blinkit
e4m Staff May 28, 2026 8:20 AM
Prior to this elevation, Bratin Roy served as Director, Corporate Affairs
e4m Staff May 25, 2026 10:28 AM
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
NATIVE CONTENT May 25, 2026 9:25 AM
In this new role, Abhik will be reporting to Tejas Soni, Chief Revenue & Growth Officer of the company
e4m Staff May 22, 2026 10:19 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Matt Derella is taking on an expanded role, leading LinkedIn Ads and go-to-market for Microsoft Advertising
e4m Staff May 20, 2026 8:25 AM
Campopiano serves as Worldwide Chief Creative Officer, Global Clients at OAG
e4m Staff May 19, 2026 8:20 AM
Rao has previously worked with TikTok, Eros International PLC and MissMalini Entertainment Pvt Ltd, among others
e4m Staff May 16, 2026 9:11 AM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
Raj Karan Marhas has been associated with Zomato for over seven years
e4m Staff May 8, 2026 12:22 PM
Previously, Sinha worked with The Indian Express, BBC News, among others
e4m Staff Apr 30, 2026 5:16 PM
As Co-Founder of Think Result, Shah stepped into the fast-evolving world of digital media and publishing, bringing with him a strong grounding in ROI-driven strategy and execution
e4m Staff Apr 25, 2026 9:18 AM
While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement
Vaishnavi Deshpande Apr 25, 2026 8:26 AM
Sundaram joins SPNI from Think Studios where he was Director-Business & Creatives
e4m Staff Apr 21, 2026 6:19 PM
Shashvat Nakrani will step away from BharatPe’s day-to-day operations
e4m Staff Apr 14, 2026 8:39 AM
The mandate was awarded following a multi-agency pitch and will be managed by Dentsu’s Mumbai office
e4m Staff Apr 13, 2026 7:49 PM























