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Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
Sandeep Goyal Aug 24, 2026 8:15 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose
Shantomoy Ray Aug 19, 2026 9:06 AM
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM
Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply
e4m Staff Aug 4, 2026 10:23 AM
First agentic CTV campaign in APAC reaches 1M+ households with 17% more impressions at lower CPM
NATIVE CONTENT Jul 30, 2026 6:09 PM
Deodhar most recently served as Senior Manager - Music Marketing at Saregama India
e4m Staff Jul 29, 2026 1:51 PM
As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026
e4m Staff Jul 27, 2026 1:07 PM
Srini Naladala served as the Director - Innovation, Technology and Quality at the company
e4m Desk Jul 27, 2026 11:42 AM
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
e4m Staff Jul 27, 2026 8:33 AM
Prior to her promotion, Beste Balki served as Global Strategy Manager
e4m Desk Jul 24, 2026 12:05 PM
Blinkit remained the biggest revenue driver as revenue surged 182% year-on-year, while higher investments and operating costs weighed on sequential profitability
e4m Staff Jul 22, 2026 4:42 PM
Megha Mamgain served as Managing Editor - Health & Lifestyle at Jagran New Media
e4m Staff Jul 20, 2026 10:12 AM
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
e4m Staff Jul 16, 2026 7:07 PM
Prior to her promotion, Himani Sarkar held the role of Editor, Global News Desk/Specialist Editor, Asia Desk
e4m Desk Jul 15, 2026 11:43 AM
She joined Sanofi in 2008 as a Director in Communications and went on to hold several leadership roles during her nearly two-decade tenure
e4m Staff Jul 13, 2026 11:23 AM
With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.
Sunidhi Vijay Jul 2, 2026 9:42 AM
Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role
e4m Staff Jun 25, 2026 4:31 PM
Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank
e4m Staff Jun 24, 2026 12:11 PM
Malkan was earlier Associate Director- Brand Solutions, Sports, National Execution Lead.
e4m Staff Jun 16, 2026 1:50 PM
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Prabhakar Mundkur Jun 16, 2026 11:49 AM
Maneesha Khanna last held the role of Senior Director- PepsiCo Global GCC Media Hubs Lead, Strategy & Transformation at the company
e4m Staff Jun 15, 2026 5:13 PM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
Prior to her elevation, Minali Bhawsar held the role of Senior GM - Category Marketing
e4m Desk Jun 12, 2026 12:43 PM

























