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Are Brands Losing Creativity in the Race for Cultural Relevance??blur=25

As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk

Aryendra Khan Aug 28, 2026 8:29 AM

Rahul Padghan Takes on AVP Role at InCred Financial Services?blur=25

In his new role, he will take on the corporate communications mandate at InCred Financial Services.

e4m Staff Aug 25, 2026 12:48 PM

Sebi Proposes New Rules to Regulate Bond Marketing and Influencer Ads?blur=25

The regulator's consultation paper proposes a revised advertising framework for online bond platform providers

e4m Staff Aug 24, 2026 12:52 PM

Achyuth Chirravuri Joins UMM Skincare as Brand Marketing Lead?blur=25

Chirravuri joins UMM with experience across brand, media and consumer strategy

e4m Staff Aug 20, 2026 1:23 PM

Prashant Kaul Appointed COO of PMG Asia to Drive Operational Excellence?blur=25

Kaul brings more than two decades of experience across advertising, integrated marketing communications and regional business leadership

e4m Staff Aug 20, 2026 1:05 PM

The Connected TV Era?blur=25

FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience

e4m Staff Aug 19, 2026 5:33 PM

India's Innovative Policy for Accessible Cinema Experience?blur=25

Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package

Brij Kothari Aug 19, 2026 12:21 PM

Domestic Newsprint Prices Surge Amid Rising Costs and Quality Concerns?blur=25

While Emami Paper Mills has cited currency depreciation, imported fibre and chemical costs, capital costs and higher logistics expenses, publishers are questioning both newsprint pricing and quality

Kanchan Srivastava Aug 19, 2026 8:59 AM

Rising Domestic Newsprint Prices Strain Indian Publishers?blur=25

INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions

Kanchan Srivastava Aug 18, 2026 8:53 AM

Shabnam Sinha Takes Over as Chairperson of Airtel Payments Bank?blur=25

Shabnam Sinha will assume the role for a three-year term, beginning October 1, 2026

e4m Staff Aug 17, 2026 8:19 PM

Minimalist Reports ₹697 Crore Income in FY26, Ad Spend Hits ₹235 Crore?blur=25

Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore

e4m Staff Aug 17, 2026 6:09 PM

Jubilant FoodWorks Q1 Growth: Domino's and Popeyes Drive Success?blur=25

Domino’s India records 6.5% order growth as Jubilant FoodWorks scales Popeyes, upgrades 400 stores and expands AI-led operations

e4m Staff Aug 14, 2026 11:14 AM

Mobavenue AI Tech Ltd?blur=25

The company said growth was driven by demand from direct advertisers in quick commerce, BFSI, fintech and retail

e4m Staff Aug 12, 2026 12:31 PM

Prasar Bharati Invests ₹258 Crore in OTT Platform WAVES for FY25?blur=25

Payments to artists and professionals rose from Rs 28.43 crore to Rs 43.57 crore

Imran Fazal Aug 12, 2026 9:17 AM

Prasar Bharati?blur=25

The largest decline came from sales and services, which include commercial revenue generated by All India Radio and Doordarshan as well as income from the broadcaster's DTH operations

Imran Fazal Aug 12, 2026 8:36 AM

Muthoot FinCorp Welcomes Sarah M. George as Independent Director?blur=25

Her previous roles include stints at S R Batliboi (an EY affiliate firm), Haribhakti & Co., and Price Waterhouse

e4m Staff Aug 11, 2026 7:01 PM

Experts Highlight Accessibility Gaps in India's OTT Content and Apps?blur=25

For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves

Imran Fazal Aug 11, 2026 8:53 AM

OTT?blur=25

For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation

Imran Fazal Aug 10, 2026 9:11 AM

Titan Company Reports 63% Surge in Q1 Profit to ₹1,777 Crore?blur=25

The company's net profit has also increased nearly 51% from the previous quarter

e4m Staff Aug 8, 2026 8:39 AM

Britannia Reports 14% Profit Growth to Rs 591 Crore in Q1?blur=25

Consolidated net sales for the quarter rose 9.5 per cent to Rs 4,964 crore

e4m Staff Aug 7, 2026 9:30 AM

Priyanka Thakkar Appointed Principal at V3 Ventures?blur=25

In her LinkedIn post, Thakkar said that her curiosity has always been driven by the consumer sector and that she is looking forward to the next phase of her career at V3 Ventures

e4m Desk Aug 6, 2026 7:12 PM

Typsy Beauty raises Rs 20 crore in funding round led by Saama Capital?blur=25

The round also saw participation from Sanjay Kapoor, founder of Genesis Luxury and an early backer of the brand, and SRF Family Office

e4m Staff Aug 6, 2026 12:51 PM

Abhinav Khanna Joins InCred Capital as CEO of Capital Markets?blur=25

Most recently, Khanna served as MD & Chief Business Officer - Global at ValueQuest Investment Advisors

e4m Staff Aug 6, 2026 12:27 PM

WARC Warns Against Relying Solely on Social-First Marketing Strategies?blur=25

According to the report, marketers need to align creative strategy with audience targeting

e4m Staff Aug 6, 2026 11:42 AM

Shreepad Shende?blur=25

Shreepad Shende has built a professional journey defined by innovation, collaboration and an unwavering belief in the power of purposeful work

e4m Staff Aug 6, 2026 9:12 AM

Marico Limited?blur=25

The FMCG major reported a 23% rise in revenue and 25% growth in profit after tax for Q1 FY27, supported by double-digit India volume growth and continued brand investments

e4m Staff Aug 4, 2026 7:08 PM

Nykaa?blur=25

Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter

e4m Staff Aug 4, 2026 7:05 PM

Pidilite Industries?blur=25

Standalone revenue climbs 29% sequentially, led by robust Consumer & Bazaar performance, while PBT crosses Rs 1,100 crore in Q1 FY27

e4m Staff Aug 4, 2026 5:18 PM

Emami Ltd?blur=25

The FMCG company said digital and artificial intelligence are becoming core enablers of its growth strategy

e4m Staff Aug 4, 2026 2:31 PM

Anand Birje Takes Helm as CEO of Hitachi's Digital Engineering Unit?blur=25

Prior to this, Birje was Chief Executive Officer and Board Member of Encora Inc

e4m Desk Aug 4, 2026 9:12 AM

Social Media?blur=25

The meeting follows Meta’s brief removal of a Facebook video posted by PM Modi on July 23

e4m Staff Jul 31, 2026 4:49 PM

Premjeet Sodhi?blur=25

Guest Column: Premjeet Sodhi, Global Analytics Lead at WPP Media, writes marketers can now know which half of their advertising is wasted. Most prefer not to find out

Premjeet Sodhi Jul 31, 2026 4:14 PM

Industry bodies need fresh air, not closed doors?blur=25

Associations should encourage the best talent from across the industry rather than allowing leadership to rotate within a familiar circle

Dr Annurag Batra Jul 31, 2026 2:55 PM

LT Foods Reports 26% Revenue Growth in Q1 FY'27?blur=25

EBITDA up 20% to ₹363 crore, PAT rises 9% to ₹183 crore

e4m Staff Jul 31, 2026 12:30 PM

Amazon's Ad Revenue Soars 26% as AWS Hits Fastest Growth in 18 Quarters?blur=25

Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn

e4m Staff Jul 31, 2026 8:30 AM

Hyundai Motor India Sees 35% Profit Drop Amid Rising Costs?blur=25

The company reported consolidated revenue from operations of Rs 16,334.63 crore, down 0.5% YoY from Rs 16,412.88 crore in the corresponding quarter last year

e4m Staff Jul 30, 2026 4:37 PM

beauty?blur=25

The move reflects a broader change in consumer behaviour. Consumers are moving beyond celebrity endorsements, seeking ingredient transparency and science-backed skincare recommendations

Sunidhi Vijay Jul 30, 2026 8:30 AM

Meta Reports 28% Revenue Growth in Q2 Despite Profit Decline?blur=25

Advertising revenue surged nearly 27% as ad pricing and impressions climbed, but heavy AI investments, legal charges and higher capital expenditure weighed on profitability during the quarter

e4m Staff Jul 30, 2026 7:39 AM

Dirk Lewis Appointed as Communications Lead for HP India?blur=25

In his new role, he will lead strategy, thought leadership, corporate and product storytelling, media, content and agency, and the localisation of HP's global narratives for the Indian market

e4m Staff Jul 27, 2026 2:56 PM

Why brands continue to bet big on BCCI sponsorships?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket

Ganapathy Viswanathan Jul 24, 2026 8:13 AM

Muthoot FinCorp Welcomes Manoj Kumar Mauni as New CTO?blur=25

Prior to joining Muthoot FinCorp, Manoj served as Chief Information Officer (Telecom) at Bharti Airtel

e4m Staff Jul 23, 2026 12:00 PM

Alphabet Sees 24% Revenue Surge Driven by AI Innovations?blur=25

While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%

e4m Desk Jul 23, 2026 9:03 AM

BCCI Increases Match Sponsorship Rights Price to Rs 4.9 Crore?blur=25

This is a 15% increase from the current rate of Rs 4.2 crore,  base price for associate partner rights hiked to Rs 95 lakh per match

e4m Desk Jul 23, 2026 8:14 AM

Eternal Ltd?blur=25

Blinkit remained the biggest revenue driver as revenue surged 182% year-on-year, while higher investments and operating costs weighed on sequential profitability

e4m Staff Jul 22, 2026 4:42 PM

Adarsh Kumar Joins Cashinvoice as Principal Strategic Advisor?blur=25

Adarsh Kumar has held senior leadership positions at Tata Motors Finance, Tata Capital, Bajaj Finance, Citigroup and GMAC

e4m Staff Jul 22, 2026 3:44 PM

INS Implements 15% Advertising Surcharge for Member Publications?blur=25

The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising operational expenses

e4m Staff Jul 22, 2026 1:12 PM