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Kshitiz joins Redcliffe Labs with over 26 years of experience across sectors like diagnostics, healthcare, pharmaceuticals and FMCG
e4m Staff Jun 30, 2026 12:54 PM
Ellen Griffin, Global Brand President, OMD, and Charlotte Lee, President, OMD APAC, discuss why innovation is flowing from APAC to the world, and what the Omnicom-IPG integration means for future
Neeta Nair Jun 25, 2026 8:51 AM
Before International Flavors & Fragrances, Apurvaa Pandey was with DuPont Nutrition & Biosciences
e4m Staff Jun 12, 2026 12:05 PM
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
NATIVE CONTENT Jun 2, 2026 12:59 PM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Dr. Sandeep Goyal shares why Goafest must adopt the Cannes Lions playbook to become a world-class creative festival
Sandeep Goyal May 26, 2026 8:52 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
Jain joined Redcliffe Labs in November 2021 as Senior Vice President & Head of Growth
e4m Staff May 5, 2026 12:32 PM
Industry observers say brands now need to interpret context, memory, and preference, start building for agents, while doing the balancing act between automation and intentional brand building
Anuja Jain Apr 13, 2026 9:01 AM
In a candid conversation with Dr Annurag Batra, Rediffusion's MD looks back on his 40 years in the industry, and what lies ahead
e4m Staff Apr 11, 2026 8:18 AM
Prior to this, Satish Paliwal served as Chief Operating Officer at Krsnaa Diagnostics
e4m Staff Apr 1, 2026 12:26 PM
IPL 2026 squads highlight a mix of experienced veterans and emerging young players, reflecting teams’ balance
e4m Staff Mar 25, 2026 11:44 AM
The study by the Esya Centre highlights that the current NTO and new regulatory framework have introduced a 2-part pricing model comprising a network capacity fee and separate content charges
e4m Staff Mar 24, 2026 11:20 AM
Ellen Griffin most recently served as the agency’s President, Global Chief Operating Officer
e4m Staff Mar 18, 2026 8:27 AM
Dr. Sandeep Goyal, Chairman of Rediffusion, comments on Cars24’s recent spoof of competitor Spinny’s campaign, and the exit of Cars24 CEO Himanshu Ratnoo
Sandeep Goyal Mar 12, 2026 9:07 AM
The 2026 ICC Men’s T20 World Cup produced a tournament packed with explosive batting, disciplined bowling and several standout individual performances, says an analysis by Rediffusion and ICYMI
e4m Staff Mar 11, 2026 10:29 AM
As Sandeep Goyal, MD of Rediffusion, marks four decades in the business today, he speaks to e4m candidly about the gut, the grind, and where he feels Indian advertising lost its way
Aryendra Khan Mar 10, 2026 9:35 AM
How a baker, a ship captain, and a spin bowler on a volcanic rock are winning the internet — one savage-sweet tweet at a time, writes Sandeep Goyal Chairman, Rediffusion
Sandeep Goyal Mar 2, 2026 8:01 AM
As per data compiled by Rediffusion’s ICYMI platform, the growth is being fuelled by repeatable shifts in consumption patterns, a move from occasion-led purchases to everyday luxury
e4m Staff Jan 24, 2026 10:27 AM
Rediffusion managed BMW India’s creative, digital, strategy and dealer communications since 2022
e4m Staff Jan 19, 2026 1:43 PM
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
e4m Staff Jan 12, 2026 8:05 AM
The two-ad Gen AI created campaign has been scripted by Rediffusion and created in Gen AI by Aesthetic Intelligence Lab
e4m Staff Dec 22, 2025 1:10 PM
The Gen Z Slang Report looks at more than 100 high-frequency terms used by young consumers today
e4m Staff Dec 13, 2025 11:18 AM
In this ICYMI report, we trace the 18-year journey of the IPL’s most expensive buys, year by year
e4m Staff Dec 11, 2025 8:47 AM
Prof. KG Suresh currently serves as the Director, India Habitat Centre
e4m Staff Nov 25, 2025 5:43 PM
Dr. Sandeep Goyal, Chairman of Rediffusion, speaks exclusively to e4m about the AI Association of India’s positioning as an architect, his take on ‘ethical AI’ and more’
Ruhail Amin Nov 24, 2025 9:13 AM
Prior to this, Ariff Bham was associated with Reliance Brands Limited
e4m Staff Nov 7, 2025 12:34 PM
Rediffusion’s ICYMI presents an intriguing look at the stats on ducks in Indian cricket in its latest report
e4m Staff Oct 27, 2025 9:02 AM
According to a Rediffusion Red Lab Dhanteras & Diwali Report on India's millionaires, India’s millionaire count has surged 445% since 2017
e4m Staff Oct 16, 2025 9:43 AM
Navonil Chatterjee will also be Managing Partner for Crossbow Insights, the research division of Creativeland Asia
e4m Staff Oct 9, 2025 10:38 AM
Rediffusion’s ICYMI report chronicles R Ashwin’s journey to 500 Test wickets
e4m Staff Oct 4, 2025 11:03 AM
Kamlesh Pandey, renowned advertiser and screenwriter, pays tribute to the late Diwan Arun Nanda, recalling his ‘courage and risk-taking’ spirit
Kamlesh Pandey Sep 8, 2025 3:56 PM
Arijit Ray, CEO & Founder - The Unlock Company, writes how Arun Nanda had a profound impact on him personally and professionally
Arijit Ray Sep 8, 2025 9:10 AM
















