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Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Shubhranshu Singh May 30, 2026 10:21 AM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
Bashir Badr, the celebrated Urdu poet known for his ghazals, passed away on 28 May 2026
e4m Staff May 28, 2026 3:42 PM
Lisa Gibbons serves as Vice President of Corporate Communications at US Foods
e4m Staff May 28, 2026 9:39 AM
Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
e4m Staff May 26, 2026 10:26 PM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
There are very few journalists in India whose careers mirror the evolution of modern news television the way his does
e4m Staff May 24, 2026 11:37 AM
The agency secured a total of 17 metals, including 1 Gold, 3 Silver, 5 Bronze and additional merits
e4m Staff May 22, 2026 9:06 AM
Founded in 1926, Essel Group has grown into a multi-faceted conglomerate with a diverse presence across businesses
e4m Staff May 21, 2026 1:38 PM
The revised methodology is likely to particularly impact channels that had benefited disproportionately from landing page arrangements with distribution platforms
Imran Fazal May 21, 2026 8:05 AM
The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign
e4m Staff May 20, 2026 10:02 PM
Sources said BARC’s renewal application was submitted following the ministry’s decision to extend the compliance window for existing TV audience measurement agencies
Imran Fazal May 20, 2026 1:48 PM
Prior to her promotion, Tavleen Kaur held the role of Senior Director - Creative Strategy at the company
Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses
Imran Fazal May 19, 2026 8:28 AM
Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani
e4m Staff May 18, 2026 9:14 AM
Prior to this, Nilesh Bagaria was associated with Madison Media for nearly 14 years
e4m Staff May 11, 2026 8:09 AM
Samantha Jacobson will be joining OpenAI as Vice President of Partnerships (Monetization)
The govt has also mandated that existing television rating agencies increase their metered homes to 80,000 within nine months from the date of notification of the guidelines
Imran Fazal May 8, 2026 6:56 PM
As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields
Aryendra Khan May 8, 2026 9:16 AM
Broadcasters and media agencies have expressed divergent views on the new framework
Imran Fazal May 6, 2026 6:31 PM
The broadcast segment has seen a year-on-year reduction of ₹39.39 crore
Imran Fazal May 6, 2026 8:47 AM
Tests conducted in presence of officials from Wireless Planning and Coordination Wing, Telecom Engineering Centre, Department of Science and Technology, MeitY, MIB, Prasar Bharati, & Tejas Networks
Imran Fazal May 5, 2026 8:40 AM
Before this appointment, Joshi has served as Chairperson, Central Board of Film Certification
Under this mandate, Confiance will work closely with Libertario to shape a cohesive brand narrative
e4m Staff Apr 29, 2026 11:25 AM
By Cathy Ibal, Senior Vice President, Ad Sales, CNN International Commercial
NATIVE CONTENT Apr 29, 2026 9:00 AM
Leena Jaisani, Deputy Secretary General and Head of Media and Entertainment at the Federation of Indian Chambers of Commerce and Industry (FICCI), passed away on Sunday evening
e4m Staff Apr 27, 2026 1:02 PM
Over the last two decades, Tribes Communications' Gour Gupta has built a reputation as a leader & founder with rare business clarity, creative instinct and the ability to scale ideas into institutions
e4m Staff Apr 25, 2026 8:37 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital
Ganapathy Viswanathan Apr 23, 2026 8:51 AM
The ministry referred to its existing policy guidelines for IPTV services, first issued on September 8, 2008
e4m Staff Apr 22, 2026 7:54 PM
Senior representatives from IBDF and BARC recently met Union Minister Ashwini Vaishnaw to raise concerns
Imran Fazal Apr 21, 2026 2:31 PM
Hepzibah Pathak’s appointment to lead WPP Creative India is a natural progression & not a sudden change, writes senior editor Ruhail Amin
Ruhail Amin Apr 21, 2026 12:47 PM
WPP Creative APAC CEO Kyoko Matsushita has outlined the India mandate in an internal memo
e4m Staff Apr 21, 2026 12:42 PM
Notably, the Advertising Standards Council of India does not track radio advertising, creating a gap in oversight
Imran Fazal Apr 21, 2026 8:33 AM
Guest Column: Adman Prabhakar Mundkur writes how Hephzibah Pathak represents ‘something that cannot be manufactured through restructuring - cultural continuity’
Prabhakar Mundkur Apr 21, 2026 8:25 AM
According to an internal communication, Pathak is expected to lead efforts to elevate brand presence, deepen client relationships, and drive growth
Imran Fazal Apr 20, 2026 10:43 PM
Pallav Singh joins Tata Motors after a nearly 2-year stint at Porsche India
When TRPs go silent, the result is not a complete absence of measurement, but a shift from a single, uniform currency to a more fragmented and interpretive system
Aditi Gupta Apr 17, 2026 8:07 AM
As she marks another year, Vibha Bajaj’s journey continues to stand as an example of consistency, leadership, and meaningful impact in corporate communications.
e4m Staff Apr 16, 2026 12:31 PM
FAST ecosystem players including smart TV manufacturers, OS providers, and content aggregators argue that excessive regulation could stifle innovation in a nascent but consumer-friendly segment
Imran Fazal Apr 15, 2026 8:26 AM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
Kanchan Srivastava Apr 14, 2026 8:42 AM