Home credit?blur=25

Tiwari was previously with the Indian arm of Italian insurance company Generali

exchange4media Staff Aug 10, 2022 12:04 PM


Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers

Sonam Saini Aug 9, 2022 8:29 AM

OOH report?blur=25

Real estate & builders, consumer services, retail, BFSI and media top five categories investing in OOH

exchange4media Staff Aug 3, 2022 7:44 PM

Joyeeta Ghosal?blur=25

Prior to this, Ghosal was leading the Marketing & Communications function at Home Credit

exchange4media Staff May 2, 2022 12:38 PM


Guest Column: Joyeeta Ghosal, AVP – Brand & MarComm, Home Credit India, writes on the shifting of consumer behaviour and the resulting digital marketing trends

Joyeeta Ghosal Apr 7, 2022 1:01 PM


The campaign, comprising a series of digital films, shares funny incidents of daydreaming that people can relate to when planning to buy their own home

exchange4media Staff Mar 31, 2022 2:50 PM

Pride of India?blur=25

In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s vision, expansion & advertising strategy

Kanchan Srivastava Mar 29, 2022 8:15 AM

e4m Pitch CMO?blur=25

At e4m Pitch CMO Summit 2022, an expert panel deliberated on the topic of 'Building salience for EMI service for online purchases' and explored its various aspects

exchange4media Staff Mar 28, 2022 11:50 AM

Alok Jalan?blur=25

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM


Shan Kadavil, Co-founder, Freshtohome.com, spoke on ‘The Fresh Way To Creating An Online Meat & Fish Store’ at the e4m Pitch CMO Summit 2022

exchange4media Staff Mar 26, 2022 8:50 AM

FreshToHome campaign?blur=25

As part of its customer outreach, the brand has developed two 20 second films with quirky yet relatable narratives

exchange4media Staff Mar 25, 2022 3:27 PM


The nomination details including the criteria and selection process will be announced soon on the website and social platforms

exchange4media Staff Mar 11, 2022 3:45 PM

Zest Outdoor OOH?blur=25

Zest Outdoor Media Founder Mustafa Akolawala & Business Head Rajneesh Bahl talk about the concept behind the offering and road ahead

Anjana Naskar Feb 22, 2022 8:31 AM


The ban is due to the apps posing a threat to national security, say media reports

exchange4media Staff Feb 14, 2022 10:50 AM

Valentin's Day?blur=25

From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love

exchange4media Staff Feb 12, 2022 8:39 AM

Pride of India?blur=25

In this edition of e4m ‘Pride of India Brands 2021’ series, FreshToHome’s Head of Marketing Vanda Ferrao talks about the company’s mission & commitment to the brand promise - 100% Fresh, 0% Chemicals

Shantanu David Feb 4, 2022 8:43 AM