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Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels
Sandhi Sarun Jul 14, 2026 8:33 AM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
Narayanaswami Shekhar, Chairman of IOAA & CEO of Times Innovative Media, speaks to e4m on RoadStar’s adoption, agency concerns
Kanchan Srivastava Jun 25, 2026 9:17 AM
Sharma will cease to be part of the company’s senior management personnel effective close of business hours on July 19, 2026
e4m Staff Jun 19, 2026 4:01 PM
Ghoshal’s appointment marks the latest milestone in his consulting-entrepreneurial journey, a year after he transitioned from corporate leadership roles to independent business consulting in July 2025
e4m Staff Jun 15, 2026 12:08 PM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury
Ganapathy Viswanathan May 25, 2026 7:53 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says conversations, shared experiences and online reviews are driving dishwasher adoption more than advertising
Ganapathy Viswanathan May 13, 2026 7:55 AM
Sukhleen Aneja joined Nykaa as Senior Vice President and Business Head for Kay Beauty in September 2024
e4m Staff May 11, 2026 1:32 PM
Previously, Khanna worked with global organisations including Samsung, LG Electronics and Panasonic
e4m Staff May 6, 2026 12:17 PM
Multiple media owners raise concerns that BMC's outdoor policy added complexity to the industry without addressing the root problem of illegal inventory
Imran Fazal May 4, 2026 8:33 AM
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
Tata Realty and Infrastructure Limited's Sarthak Seth highlights that integrated OOH allows brands to leverage audience data, map traffic patterns, and retarget potential buyers more effectively
e4m Staff Apr 24, 2026 9:01 AM
Leaders at the e4m OOH Conference said localisation now goes beyond translation, focusing on consumer behaviour, dwell time and city nuances, with OOH aligning more closely with digital and commerce
e4m Staff Apr 23, 2026 2:07 PM
At e4m OOH Conference 2026, industry leaders explored how DOOH and pDOOH are evolving from visibility plays into accountable, performance-driven media
e4m Staff Apr 23, 2026 12:34 PM
Sam Balsara, Chairman of Madison World, delivered a data-driven valedictory address at the e4m OOH Conference 2026, laying out a frank diagnosis and a concrete roadmap for the medium
e4m Staff Apr 22, 2026 6:12 PM
The eighth edition of the conference will be held on April 22 in Mumbai
From cultural insights to real-world installations, brands used OOH to spark engagement, not just visibility
Chehneet Kaur Mar 31, 2026 12:43 PM
Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats
Chehneet Kaur Mar 30, 2026 8:53 AM
Existing agencies have been given a tighter timeline of six months to reach the 80,000 mark
Imran Fazal Mar 27, 2026 7:12 PM
Bhavana Jaiswal, Country E-commerce Integration Manager, IKEA India, shares the brand’s plans to replicate offline experience online, with online sales to contribute approx. 40% of revenues by 2030
Simran Sabherwal Mar 26, 2026 8:55 AM
Previously, Mehta has held leadership roles at JCI Automotive (now Adient), Delphi Automotive, and Flextronics
e4m Staff Mar 24, 2026 7:07 PM
Mobile OOH is on the rise, with brands using creative vehicle and fleet activations to combine outdoor advertising with experiential, attention-grabbing formats
Chehneet Kaur Mar 19, 2026 9:05 AM
Media reports say the law allows municipal bodies to charge ad fees for displays on land, buildings, walls, hoardings, and similar structures within their jurisdiction
e4m Staff Mar 18, 2026 9:52 AM
According to an estimate, India’s online home services market is projected to grow at a CAGR of 18–22% to reach ₹8,500–8,800 crore by FY30
Pooja Yadav Mar 12, 2026 9:00 AM
This year, while the number of campaigns may be fewer, the ones on display are sharp, visible and rooted in the spirit of the season
Chehneet Kaur Mar 4, 2026 8:52 AM
Shashwat Nigam is a seasoned professional with over 17 years of experience
e4m Staff Mar 2, 2026 10:19 AM
Pitch Madison Advertising Report 2026 finds Q3 accounted for 100% of OOH growth, while Q4 remained the revenue anchor
e4m Staff Feb 24, 2026 5:10 PM
The investment will focus on fast-growing premium categories across Beauty & Wellbeing and Home Care liquids
e4m Staff Feb 18, 2026 7:46 PM
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Chehneet Kaur Feb 14, 2026 8:39 AM
Unspoken in the Budget, OOH still emerges as a quiet winner of India’s push toward mobility and urban growth
Chehneet Kaur Feb 5, 2026 8:42 AM
Bajaj has also joined the board of Starcharge, a Schneider Electric managed Joint Venture
e4m Staff Jan 29, 2026 5:06 PM
This Republic Day, brands once again pushed the boundaries of OOH creativity, using the national sentiment as a canvas to celebrate innovation, unity and pride
Chehneet Kaur Jan 27, 2026 8:44 AM
In an exclusive interaction with exchange4media, Tanmay Prusty, Chief Marketing Officer, said Crompton has been undergoing a quiet but significant reset – internally referred to as Crompton 2.0
Pooja Yadav Jan 21, 2026 9:04 AM
Brands now expect outdoor to anchor integrated campaigns where physical presence amplifies digital storytelling and digital platforms extend the life and recall of OOH
Chehneet Kaur Jan 2, 2026 9:09 AM
In 2025, India’s OOH advertising matured, shifting from mere visibility to accountability, resonance and measurable impact
Chehneet Kaur Dec 30, 2025 9:10 AM
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 22, 2025 5:23 PM
Despite all the buzz, DOOH still accounts for only about 12 percent of India’s total OOH spends
Chehneet Kaur Dec 19, 2025 9:36 AM
The mandate includes four Reckitt Essential Home brands – Woolite, Resolve, Rid-X, and Easy-Off
e4m Staff Dec 19, 2025 8:44 AM
The roadblock leverages Budweiser 0.0’s association as a Global Partner for ICC
e4m Staff Dec 16, 2025 5:42 PM