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In this e4m’s Corp Comm & PR ‘Too Young to Start?’, Nikhil Singh Sumal speaks about the gap he saw in the PR business, lessons he learned about the business of communications, and more
Ritika Upmanyu Sep 2, 2026 6:15 PM
This partnership supports the University's next phase of growth in India following the launch of its GIFT City campus
e4m Staff Aug 31, 2026 5:06 PM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
DTDC has elevated Aditya Vikram, Vinod Khatri, Santanu Chakraborty and Nikhil Abhishek
e4m Staff Aug 27, 2026 4:35 PM
Kalathil joins Tata Communications after a 23-year stint with Bharti Airtel
e4m Staff Aug 27, 2026 8:25 AM
The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
e4m Staff Aug 26, 2026 7:52 PM
Companies that fail to comply could face penalties of up to 10% of their global revenue
e4m Staff Aug 24, 2026 5:26 PM
Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles
Shubhranshu Singh Aug 24, 2026 8:14 AM
NDTV CEO and Editor-in-Chief Rahul Kanwal says Prannoy Roy, Aroon Purie and Raghav Bahl are examples of media builders
e4m Staff Aug 22, 2026 3:47 PM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
Siddharth Yadav has been appointed media co-convener of the Bharatiya Janata Party's (BJP) new national media team
e4m Staff Aug 18, 2026 7:24 PM
Smriti Irani’s return as BJP National General Secretary is significant due to her strong political identity and her appeal among women voters
e4m Staff Aug 18, 2026 11:42 AM
Damini Chopra, actor, writer and philanthropist, shares why investing in education and skills is key to turning India’s demographic dividend into lasting prosperity
Damini Chopra Aug 15, 2026 9:54 AM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Leading institutional investors including SIDBI, the Governments of Kerala and Uttar Pradesh, along with leading family offices, founders and UHNIs back the fund
e4m Staff Aug 13, 2026 6:42 PM
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
Shantanu David Aug 13, 2026 8:59 AM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
Philips Home has invited creative agencies with demonstrated experience in brand building, category creation and integrated campaign development
e4m Staff Aug 11, 2026 8:34 AM
The Hype Studio will work closely with TalentGum to elevate its market presence, deepen stakeholder engagement, and further establish its brand presence globally
e4m Staff Aug 6, 2026 11:16 AM
In this freewheeling conversation, Avinash Kaul spoke about his book 'The Next Mountain', the changing media landscape, his leadership philosophy, and much more
Pankaj Sharma Aug 3, 2026 9:30 AM
This acquisition establishes Singapore as Imarticus Learning's hub for Southeast Asia
e4m Staff Jul 31, 2026 2:06 PM
Robin Thadathil brings with him more than 16 years of experience in P&G Human Resources in various roles across the globe
e4m Staff Jul 30, 2026 1:41 PM
Former Ogilvy Philippines chief to steer regional growth in AI-led discovery and content strategy
e4m Staff Jul 30, 2026 8:46 AM
The account will be managed from the agency’s Mumbai and Gurgaon offices
e4m Staff Jul 27, 2026 2:17 PM
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition
e4m Staff Jul 27, 2026 8:22 AM
S Brands brings KERATINplus, AlcoPlus, DeoPlus and Empress to Wipro Consumer Care's portfolio
e4m Staff Jul 21, 2026 2:58 PM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
The family has announced the establishment of Shri Nand Kishore Goenka University in Agroha, Hisar with an investment of nearly Rs 100 crore
e4m Staff Jul 16, 2026 8:54 AM
Prior to this, Nikhil Mehrotra was with Nutanix as Director, Field Marketing - India
e4m Desk Jul 15, 2026 11:35 AM
Meta submitted its response on Saturday, meeting the deadline set by the government following the issuance of the notice
e4m Staff Jul 14, 2026 2:22 PM
Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum
e4m Staff Jul 6, 2026 11:08 AM
















