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Nikhil Singh Sumal?blur=25

In this e4m’s Corp Comm & PR ‘Too Young to Start?’, Nikhil Singh Sumal speaks about the gap he saw in the PR business, lessons he learned about the business of communications, and more

Ritika Upmanyu Sep 2, 2026 6:15 PM

Queen's University Belfast Partners with Redhill India for Strategic Growth?blur=25

This partnership supports the University's next phase of growth in India following the launch of its GIFT City campus

e4m Staff Aug 31, 2026 5:06 PM

Can ChatGPT Transform Advertising with Conversational Context??blur=25

Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution

Shantanu David Aug 28, 2026 8:47 AM

DTDC?blur=25

DTDC has elevated Aditya Vikram, Vinod Khatri, Santanu Chakraborty and Nikhil Abhishek

e4m Staff Aug 27, 2026 4:35 PM

Nestlé India's Manish Tiwary and CEO Meet PM Modi to Discuss Growth?blur=25

Manish Tiwary, Nestlé India Chairman and Managing Director, wrote in a social media post that Nestlé remains committed to being part of India's journey

e4m Desk Aug 27, 2026 3:00 PM

Prajesh Kalathil Takes Charge of India Prime Business at Tata Communications?blur=25

Kalathil joins Tata Communications after a 23-year stint with Bharti Airtel

e4m Staff Aug 27, 2026 8:25 AM

Meta Settles $16.68 Billion Lawsuit Over Child Safety Violations?blur=25

The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California

e4m Staff Aug 26, 2026 7:52 PM

social media ban?blur=25

Companies that fail to comply could face penalties of up to 10% of their global revenue

e4m Staff Aug 24, 2026 5:26 PM

Tata Group?blur=25

Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles

Shubhranshu Singh Aug 24, 2026 8:14 AM

Rahul Kanwal Highlights Prannoy Roy's Legacy in Media Leadership?blur=25

NDTV CEO and Editor-in-Chief Rahul Kanwal says Prannoy Roy, Aroon Purie and Raghav Bahl are examples of media builders

e4m Staff Aug 22, 2026 3:47 PM

Meta Trial Challenges Attention Economics and Child Safety Online?blur=25

Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable

Shantanu David Aug 19, 2026 9:24 AM

Siddharth Yadav Joins BJP's National Media Team as Co-Convener?blur=25

Siddharth Yadav has been appointed media co-convener of the Bharatiya Janata Party's (BJP) new national media team

e4m Staff Aug 18, 2026 7:24 PM

Smriti Irani Returns as BJP National General Secretary Ahead of UP Elections?blur=25

Smriti Irani’s return as BJP National General Secretary is significant due to her strong political identity and her appeal among women voters

e4m Staff Aug 18, 2026 11:42 AM

Independence day?blur=25

Damini Chopra, actor, writer and philanthropist, shares why investing in education and skills is key to turning India’s demographic dividend into lasting prosperity

Damini Chopra Aug 15, 2026 9:54 AM

Understanding the Value of Ads in Conversational AI?blur=25

Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts

Shantanu David Aug 14, 2026 8:52 AM

Bluehill.VC announces ₹400 crore final close of maiden frontier-tech fund?blur=25

Leading institutional investors including SIDBI, the Governments of Kerala and Uttar Pradesh, along with leading family offices, founders and UHNIs back the fund

e4m Staff Aug 13, 2026 6:42 PM

Understanding the Value of Ad Impressions in AI Conversations?blur=25

Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts

Shantanu David Aug 13, 2026 8:59 AM

Meta, Google, others to face thousands of alleged social media addiction lawsuits in US?blur=25

The US cases form part of a wider regulatory push around social media use and children

e4m Staff Aug 11, 2026 8:55 AM

philips?blur=25

Philips Home has invited creative agencies with demonstrated experience in brand building, category creation and integrated campaign development

e4m Staff Aug 11, 2026 8:34 AM

The Hype Studio Secures PR Mandate for TalentGum's Growth?blur=25

The Hype Studio will work closely with TalentGum to elevate its market presence, deepen stakeholder engagement, and further establish its brand presence globally

e4m Staff Aug 6, 2026 11:16 AM

Shreepad Shende?blur=25

Shreepad Shende has built a professional journey defined by innovation, collaboration and an unwavering belief in the power of purposeful work

e4m Staff Aug 6, 2026 9:12 AM

Meta?blur=25

The meeting is expected to cover content moderation safeguards, AI-generated material, verified accounts and measures to tackle harmful content on Meta’s platforms

e4m Staff Aug 4, 2026 7:13 PM

Sudarshan Swaminathan Joins KLAY as VP of Marketing?blur=25

Prior to joining KLAY, Sudarshan held senior marketing leadership roles at VIVO and iQOO

e4m Staff Aug 4, 2026 1:49 PM

'Sangh Prarthana: Gita Ke Pariprekshay Mein' launch?blur=25

The event held in New Delhi was attended by RSS Sah-Sarkaryawah Dr Krishna Gopal as the chief speaker

e4m Staff Aug 4, 2026 9:39 AM

Clays Luxury Media?blur=25

Its vision, in the company's own words, is to become the definitive creative and intellectual voice of luxury across the India, Southeast Asia, Middle East and the Africa corridor

e4m Staff Aug 4, 2026 8:19 AM

Samtel Avionics Welcomes Akhil Gupta as Strategic Advisor for Growth?blur=25

Gupta will assist Samtel Avionics in preparing the company’s long-term strategy for aviation, space and advanced electronics businesses

e4m Staff Aug 3, 2026 3:22 PM

Avinash Kaul Advocates for Media Business Model Overhaul?blur=25

In this freewheeling conversation, Avinash Kaul spoke about his book 'The Next Mountain', the changing media landscape, his leadership philosophy, and much more

Pankaj Sharma Aug 3, 2026 9:30 AM

Imarticus Learning acquires Singapore's BELLS Institute of Higher Learning?blur=25

This acquisition establishes Singapore as Imarticus Learning's hub for Southeast Asia

e4m Staff Jul 31, 2026 2:06 PM

Robin Thadathil Appointed Additional Executive Director at Gillette India?blur=25

Robin Thadathil brings with him more than 16 years of experience in P&G Human Resources in various roles across the globe

e4m Staff Jul 30, 2026 1:41 PM

Caloy Sambrano Appointed Managing Director for Greenpark APAC?blur=25

Former Ogilvy Philippines chief to steer regional growth in AI-led discovery and content strategy

e4m Staff Jul 30, 2026 8:46 AM

Vijayta Nikhil Raheja Takes Charge as CEO of K Raheja Group?blur=25

She was the Group’s Chief Operating Officer since 2020

e4m Staff Jul 29, 2026 12:37 PM

Dentsu Creative Isobar Takes Charge of Canon India's Digital Strategy?blur=25

The account will be managed from the agency’s Mumbai and Gurgaon offices

e4m Staff Jul 27, 2026 2:17 PM

Marketers Emphasize Human Intuition Over AI in Creative Decisions?blur=25

At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition

e4m Staff Jul 27, 2026 8:22 AM

Wipro Consumer Care to acquire Philippines' S Brands Consumer Care?blur=25

S Brands brings KERATINplus, AlcoPlus, DeoPlus and Empress to Wipro Consumer Care's portfolio

e4m Staff Jul 21, 2026 2:58 PM

This Week's Ad Highlights: Creativity Over Hard Sell?blur=25

From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising

Aryendra Khan Jul 18, 2026 9:30 AM

Nikhil Kaushik - News24?blur=25

Hare Krishna Prakash has joined News24 as Executive Producer

e4m Staff Jul 16, 2026 3:30 PM

Goenka Family Launches University in Hisar to Honor Late Patriarch?blur=25

The family has announced the establishment of Shri Nand Kishore Goenka University in Agroha, Hisar with an investment of nearly Rs 100 crore

e4m Staff Jul 16, 2026 8:54 AM

Nikhil Mehrotra Joins Zscaler as Senior Director of Marketing?blur=25

Prior to this, Nikhil Mehrotra was with Nutanix as Director, Field Marketing - India

e4m Desk Jul 15, 2026 11:35 AM

meta?blur=25

Meta submitted its response on Saturday, meeting the deadline set by the government following the issuance of the notice

e4m Staff Jul 14, 2026 2:22 PM

Meta?blur=25

In a statement, the social media giant said several of the advertisements and advertiser accounts at the centre of the controversy had already been detected and disabled

e4m Staff Jul 8, 2026 2:49 PM

Shilpa Sharda Appointed Head of Music at Prime Video & MGM Studios?blur=25

Previously, Sharda served as Director - Artist Services at Believe India

e4m Staff Jul 7, 2026 4:00 PM

atul hegde?blur=25

Nikhil Kumar, media & tech leader and former CGMO of Affle, remembers Atul Hegde as someone who operated with immense grace, deep empathy, and a genuine passion for guiding others

e4m Staff Jul 7, 2026 1:34 PM

WTF backs BTG?blur=25

BTG retains its founders, its team and its creative independence

e4m Staff Jul 7, 2026 8:14 AM

Shouvik Mukherjee?blur=25

Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum

e4m Staff Jul 6, 2026 11:08 AM

Meta?blur=25

Officials are expected to question Meta on the mechanisms it uses to monitor and block such material and the steps being taken to strengthen content moderation systems

e4m Staff Jul 4, 2026 9:30 AM

Nikhil Kumar Departs Affle After Five Years of Leadership?blur=25

Chief Growth and Marketing Officer for India & Emerging Markets moves on, marking the end of a five-year stint with the adtech company

e4m Staff Jul 3, 2026 2:28 PM