health-insurance
At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m Group
In his expanded role, Rahul will continue to lead Niva Bupa's integrated marketing function,
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
Here are five health insurance companies in India that offer wide coverage options, large hospital networks, and useful benefits
NATIVE CONTENT Apr 7, 2026 4:37 PM
Guest Column: Nimish Agrawal, Director Digital Business Unit & Chief Marketing Officer, Niva Bupa Health Insurance, writes about why 2025 marked a pivotal point for health insurance marketing
Nimish Agrawal Dec 25, 2025 9:29 AM
Prior to this, Harshal Parkar was with Bajaj Allianz General Insurance for 13 years
Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are redefining the future of healthcare marketing
Ananya Patil Aug 25, 2025 9:13 AM
Niva Bupa aims to educate Indians that investing in comprehensive health insurance is the only way to secure financial freedom
e4m Staff Aug 14, 2025 1:56 PM
Joydeep Saha has been associated with the company for over seven years
Prior to this, Nimish Agrawal held the role of Executive Vice President & CMO at the insurance company
e4m Desk May 30, 2025 10:36 AM
Jain and Walia have now been elevated as Whole-time Directors and designated as Key Managerial Personnel
e4m Staff May 13, 2025 12:34 PM
The 'Ab India Karega Rise' campaign reiterates that access to quality healthcare should not be a privilege but a fundamental right
e4m Staff Mar 5, 2025 12:32 PM
The campaign features a series of quirky 15-second digital ads that address a basic question ‘Who Cares?’
OMD India was already holding the digital mandate but has additionally received a traditional project too this time from Star Health
Chehneet Kaur Nov 20, 2024 1:23 PM
G. Srinivasan is a prominent figure in the insurance industry and has forty years of experience in various aspects of the Insurance landscape
Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign
Tanzila Shaikh Feb 24, 2024 8:24 AM
Mayank Bathwal, CEO of Aditya Birla Health Insurance, talks about their recent campaign with actor Vikrant Massey and the BFSI sector in general
Tanzila Shaikh Feb 23, 2024 5:46 PM
The campaign talks about empowering young adults to navigate adulthood with the financial security of health insurance
e4m Staff Feb 18, 2024 6:00 PM
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch out for and more
Chehneet Kaur Feb 8, 2024 8:38 AM
The film talks about the various benefits of its latest product, Aspire
e4m Staff Dec 24, 2023 1:00 PM
At the Pitch BFSI Marketing Summit, marketers and experts talk about the changing narrative of the sector
e4m Staff Oct 11, 2023 7:21 PM
Bathwal, CEO, Aditya Birla Health Insurance shares insights about the company’s recent campaign, which has four customers sharing their journey
Tanzila Shaikh Feb 13, 2023 12:50 PM
The campaign talks of the importance of positive health behaviour
exchange4media Staff Jan 29, 2023 4:00 PM
At e4m Content Jam, Bathwal, CEO of Aditya Birla Health Insurance, spoke to Nawal Ahuja, Co-founder, exchange4media, on how the BFSI sector was using marketing effectively
exchange4media Staff Dec 9, 2022 8:55 AM
The brand has on-boarded Ali Fazal as an influencer to communicate the benefits of ABHI’s Activ Fit
exchange4media Staff Nov 21, 2022 1:26 PM
The company has revealed its new tagline ‘Expert Ki Suno, Sahi Chuno' for the film
exchange4media Staff Nov 5, 2022 8:00 PM
Through this association with Manoj Bajpayee, ManipalCigna aims to spread the message about the value of health insurance, said the company
exchange4media Staff Oct 10, 2022 3:59 PM
Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick
Sapna Desai Oct 3, 2022 8:34 AM
The term Niva is derived from a Sanskrit word that means ‘Sun’ – a symbol of hope, source of energy and positivity
exchange4media Staff Jul 23, 2021 3:06 PM
Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives
Misbaah Mansuri Jun 4, 2021 8:49 AM
The campaign has witnessed tremendous involvement and impact during its past 3 editions as nearly 19 million jumps were received
exchange4media Staff Apr 30, 2021 4:06 PM
The multilingual campaign has garnered a tremendous response with a reach of 45.2 million (audio) and 26.7 million+ views (visual)
exchange4media Staff Apr 5, 2021 4:42 PM
In the roundtable session to be held on 17th March 2021, CIOs will delve into discussions on modernizing the digital customer servicing experience from within an organization
exchange4media Staff Mar 16, 2021 10:58 AM
At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector
exchange4media Staff Jan 29, 2021 8:47 AM
The rebranding is aimed at further building on opportunities to deliver the best possible ‘Care’ to its consumers
exchange4media Staff Sep 1, 2020 3:47 PM
Guest Column: Prasun Sikdar, ManipalCigna Health Insurance Company Limited, writes about the company's 'MASK ZAROORI HAI' campaign aimed at minimising the spread of COVID-19
Prasun Sikdar Jul 29, 2020 2:23 PM
The television commercial has been developed by Densu Impact and Isobar has crafted the digital film
exchange4media Staff Jul 4, 2020 8:43 AM
Wunderman Thompson South Asia’s ‘21 Times Health’ report takes a look at the effects of the Coronavirus pandemic and the resulting lockdown on the health, pharma and wellness categories
exchange4media Staff May 29, 2020 4:59 PM
The campaign features several prolific Indian women who have blazed a trail in their respective industries
exchange4media Staff Feb 17, 2020 4:55 PM