Nimish Agrawal elevated to Director - Digital Business Unit & CMO at Niva Bupa

Prior to this, Nimish Agrawal held the role of Executive Vice President & CMO at the insurance company

by e4m Desk
Published: May 30, 2025 10:36 AM | 1 min read

Nimish Agrawal has been elevated to Director - Digital Business Unit & CMO at Niva Bupa Health Insurance. He shared the news of his promotion through a LinkedIn post.

Agrawal has been associated with the company for 4 years. In his post, Agrawal stated that alongside his existing responsibilities as CMO, he will be leading the Digital Business Unit - one of the most profitable and strategic channel for the company.

In his new role, he will lead P&L of the Digital Business Unit that includes managing direct sales team, tele-sales, website and mobile app ownership in terms of UI/UX and journey optimization, business analytics, tech adoption and deployment, performance marketing, brand marketing & strategy, public relation and corporate communication, media planning and buying.

“Excited to step into a new chapter at Niva Bupa Health Insurance! Happy to share that I have been elevated as Director, Digital Business Unit & Chief Marketing Officer at Niva Bupa Health insurance”, he stated in his LinkedIn post.

Nimish Agrawal is a seasoned marketing leader with over 17 years of experience in Brand Strategy, Category P&L, Growth Hacking, Digital Marketing, Innovation & People Management. During his career, he has worked on diverse set of power brands like Dulux, Britannia Bourbon, Little Hearts, Pril dishwash and Naukri.com.