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Jones succeeds Lisa Utzschneider, who led IAS for more than seven years and will remain with the company as Special Advisor to the Board through the end of 2026
e4m Staff Jul 8, 2026 11:00 AM
Prakash is the Chief Operating Officer & Business Head-Consumer Products Group
e4m Staff Apr 21, 2026 3:13 PM
Prior to this, Pallavi Poddar served as Chief Human Resources Officer at Fenesta Windows
Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and outdoor to drive mass reach
Sunidhi Vijay Mar 23, 2026 9:31 AM
The Ogilvy-crafted digital film turned a simple gifting anxiety into a warm, universal statement on sweetness and inclusion
Aryendra Khan Mar 21, 2026 10:02 AM
From emotional storytelling to indulgent food moments, brands found different ways to connect with festive sentiment this week
e4m Staff Mar 21, 2026 8:39 AM
The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India
e4m Staff Mar 5, 2026 12:10 PM
Bajaj has also joined the board of Starcharge, a Schneider Electric managed Joint Venture
e4m Staff Jan 29, 2026 5:06 PM
Bhavna Verma takes over from Damini Chaudhari who was recently appointed Vice President – Services
e4m Staff Nov 17, 2025 1:26 PM
Prior to this, Arvind Melagani served as Vice President and General Counsel at Bosch Group, India and Robert Bosch GmbH
The festive edition of ‘Bring Home the Smart’ campaign is not only about smart home solutions but also about aligning with the aspirations of modern Indian households
e4m Staff Sep 30, 2025 2:38 PM
Jai Sharma succeeds Preeti Gupta Mohanty, who takes over as Senior Vice President – Finance, International Operations, Schneider Electric
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year as a brand for Bandhan Life and much more
Simran Sabherwal Jun 18, 2025 12:55 PM
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year, leveraging the strength of Bandhan Bank, and more
Simran Sabherwal Jun 18, 2025 11:29 AM
The campaign moves beyond the functional messaging to highlight Schneider Electric’s global strengths in technology and innovation
e4m Staff Jun 13, 2025 1:14 PM
According to the dentsu-e4m Digital Advertising Report 2025, online video advertising is projected to grow at an impressive rate of 27.60%, reaching a 30% market share by the end of 2025
Sunidhi Vijay Feb 26, 2025 4:33 PM
Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place
Kanchan Srivastava Jan 31, 2025 8:02 AM
The campaign combines digital storytelling, on-ground activations and retailer outreach
e4m Staff Jan 23, 2025 4:24 PM
Guest column: Akhil Almeida, Head of Marketing at Bandhan Life Insurance, writes about how brands have moved beyond selling policies turning once-dry insurance talk into meaningful experiences
Akhil Almeida Dec 31, 2024 9:23 AM
The campaign aims to celebrate men who who worked their way up from humble beginnings to superstardom
e4m Staff Oct 22, 2024 3:44 PM
Hard selling won’t cut it. PR professionals can build trust and lasting relationships with journos by reassessing their approach
Kanchan Srivastava Sep 16, 2024 9:23 AM
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
Sohini Ganguly Sep 3, 2024 8:41 AM
Prior to this, Balaji Prakash held the position of Executive VP and Business Head - Consumer Products Business at the company
e4m Desk Aug 29, 2024 11:37 AM
Schneider was with Nestle for over 8 years during which he led the company through significant transformations
e4m Staff Aug 23, 2024 10:58 AM
Sen has worked with organizations such as Sterlite Power, Alstom and GE
e4m Staff Aug 16, 2024 2:38 PM
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut
e4m Staff Jun 16, 2024 3:42 PM
As the world celebrates Eid al-Fitr, brands too revelled in the spirit of the festival by wishing their followers online
How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence
The partnership marks third consecutive year of association of Schneider Electric and Rajasthan Royals
e4m Staff Mar 18, 2024 4:33 PM
Vertika Yadav has previously worked with Snapdeal and Facebook India
e4m Staff Mar 14, 2024 12:01 PM
At the heart of the #PowerThePotential campaign is a digital film that tells the story of a woman and her mother-in-law embarking on an entrepreneurial venture together
Bhatia is the India brand ambassador and has starred in the country's first campaign video for the brand
e4m Staff Oct 31, 2023 4:43 PM
HeidelbergCement India. It is part of Heidelberg Materials
exchange4media Staff Aug 10, 2023 4:14 PM
Our pick of some of the best Eid and Ramadan campaigns from around the world
exchange4media Staff Apr 21, 2023 8:55 AM
‘Luminous Power Technologies’ has come on board as the ‘Title Sponsor’ of the team
exchange4media Staff Apr 10, 2023 11:34 AM
In his previous role, Sharma led the integration of L&T Electrical and Automation Business with Schneider Electric, as SVP, Mergers & Acquisition
exchange4media Staff Mar 31, 2023 2:24 PM
In his previous role, Sharma was leading integration of L&T Electrical and Automation Business with Schneider Electric, as SVP, Mergers & Acquisition
exchange4media Staff Mar 30, 2023 1:46 PM
The Indian pen manufacturer has teamed up with the German brand for a new portfolio of innovative writing instruments
exchange4media Staff Mar 17, 2023 12:45 PM
Rajat Abbi, vice president, global marketing, Schneider Electric, opens up about the company's groundbreaking Green Yodha initiative
Shrabasti Mallik Jan 2, 2023 4:08 PM
The company has recently forayed into the handbag category and has launched a 30-second ad by Wieden+Kennedy
exchange4media Staff Oct 18, 2022 8:48 AM