Schneider Electric unveils integrated marketing campaign
The campaign moves beyond the functional messaging to highlight Schneider Electric’s global strengths in technology and innovation
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Published: Jun 13, 2025 1:14 PM | 1 min read
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Schneider Electric has unveiled its new integrated marketing campaign “Bring Home the Smart” to communicate with the home owners.
The high-octane marketing campaign forges a deeper emotional connection with homeowners and other key stakeholders like retailers, builders, architects, and electricians.
The campaign, thus, moves beyond the functional messaging to highlight Schneider Electric’s global strengths in technology and innovation to create meaningful offers for the Indian market.
Rajat Abbi, Vice President – Marketing, Greater India, Schneider Electric, said: “With our new ‘Bring Home the Smart Campaign’, we’re redefining smart living by shifting the narrative from complexity to intuitive comfort — where intelligent technology seamlessly integrates into everyday life, empowering consumers to focus on what truly matters. Through this integrated marketing campaign, our aim is to creatively communicate the differentiated value proposition of our innovative offers to our customers.”
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