Eid 2026: Campaigns that captured the spirit of the season

As the month of Ramadan drew to a close, brands across categories used the occasion to go beyond promotional messaging and tap into the emotional core of the season. From a child's discomfort giving way to festive warmth, to a young girl's search for the meaning of ‘Barkat’, the campaigns that resonated most this week were the ones that found their stories in quiet, human moments.

On the food front, brands leaned into indulgence and tradition, reimagining familiar flavours for the festive table. Here is a look at the Eid and Ramadan campaigns that caught our eye.


Birla Opus Paints - “Dil Kaise Eid Manaye?”

Birla Opus Paints’ latest Eid campaign tells a touching story of a young boy unsettled by his home being repainted and rearranged to welcome extended family. As relatives arrive, his discomfort turns into joy, with laughter and shared moments filling the space. Conceptualised by Leo India, the digital film reflects the brand’s ‘Duniya Ko Rang Do’ philosophy, showing how colours and homes come alive during festivals.



Reliance SMART Bazaar - “Barkat-e-Eid”
SMART Bazaar’s latest Eid film explores the deeper meaning of ‘Barkat’ through the innocent curiosity of a young girl, Zara, who sets out to understand the word within her home. As the narrative unfolds, everyday family moments reveal that Barkat isn’t material, but rooted in care, togetherness, and shared experiences. Part of the ‘SMART Bazaar ke SMART Parivaar’ platform, the campaign consciously moves away from transactional retail messaging to build emotional resonance.



Nutella - “Iftar tastes better with Nutella”
Nutella India’s Ramadan push around Nutella Kunafa reimagines the traditional Middle Eastern dessert with a contemporary twist, blending the crunch of classic kunafa with the brand’s signature chocolate spread. The digital film and social content focus on indulgence and experimentation, encouraging consumers to recreate the dish at home for Iftar.



Behrouz Biryani - “Royal Ramzan Specials”
Behrouz Biryani’s campaign builds on its signature royal positioning, presenting its biryani as a timeless nuskha once reserved for kings. The film brings alive the brand’s heritage through storytelling around royal kitchens, slow-cooked dum pukht techniques, and a legacy of 23 shahi spices.