big bazaar?blur=25

The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home

exchange4media Staff May 18, 2020 8:45 AM


Industry experts say this Ramadan, brands need to adapt fast as the situation presents an opportunity for them to play a real role here

Misbaah Mansuri May 1, 2020 8:58 AM


The Ramadan film is live on Facebook and YouTube, with total views reaching about 2 million and engagements of around 1,11,480

exchange4media Staff Jun 4, 2019 1:34 PM

Etihad Ramadan Fridge?blur=25

The Etihad Ramadan Fridge was brought to Mumbai last week and hosted by the Faizan E Nooriya Orphanage in the western suburbs of the city

exchange4media Staff May 25, 2019 10:02 AM


We bring you a round up of the headlines making news this week

exchange4media Staff Jun 9, 2018 8:50 AM


It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers

Misbaah Mansuri Jun 5, 2018 9:00 AM

Mondelez, PepsiCo, Coca-Cola, McDonald’s & Shan Foods pull on heartstrings with Eid-centric ads ?blur=25

Garnering attention for their emotion and social relevance, Ramadan and Eid-themed advertisements have gone viral

Sarmistha Neogy Jul 16, 2015 8:24 AM

Guest Column: Realtors rise through social media?blur=25

Real estate sector, largely a print devout, is expanding and exploring social media in an innovative way, says Windchimes

Windchimes Communications Aug 16, 2012 8:04 PM